Mike Petrella’s Post

An amazing week at #CannesLions2024 launching our brand, connecting with customers and partners and sharing our new traveler media offering with the industry. Thank you to everyone who engaged with us at our events, speaking opportunities at partners' venues and meetings, both formal and informal. We are excited to take this momentum into the next round of conversations with you. Get in touch to learn more. Richard Nunn Luc Bondar Grant Milstead Aaron Gallagher Mike Petrella James Rothwell Mary Rachelle Stumpf Alissa Spiwak Colleen Adelizzi (Arnold) Carey Piraino Khatidja Ajania Eliza Nevers Sadia Khan Dominic Green Sameer Shaikh Mary Bayne

Here's to another great panel discussion, this time at ADWEEK House at Cannes! Yesterday, Kara Puccinelli joined leaders from United Airlines and Molson Coors Beverage Company to talk 'unlocking customer loyalty for first class growth.' Thanks again to Mike Petrella, Brad Feinberg and moderator Ryan Joe for their insights and candor. #CannesLions2024

In an era of content overload, capturing audience attention is paramount. But how are brands authentically connecting with audiences, and what is resonating, especially when it comes to global reach? Join marketing leaders in the #EqualityLounge at #CannesLions2024 to discover how brands are evolving their storytelling strategies to stand out. Learn how new mediums, technologies, and approaches are reshaping the way brands connect with diverse audiences in an increasingly digital world. RSVP: https://lnkd.in/gCikDiPH • Peter Kafka, Chief Correspondent, Business Insider • Tammy Henault, Chief Marketing Officer, National Basketball Association (NBA) • Maggie Schmerin, Chief Advertising Officer, United Airlines • Jess Spaulding, Chief Marketing Officer, PepsiCo Foods Canada • Kellyn Smith Kenny, Chief Marketing and Growth Officer, AT&T • Heather Hopkins Freeland, Chief Brand Officer, Adobe

New connections await in Cannes. Learn more about how your brand can reach premium audiences through our omnichannel offer across the traveler journey. ✈️ Comment below if you are going! 👇 #CannesLions #CannesLions2024 #KinectiveMedia  

At MiQ, we want to lead the programmatic industry and make it better. So we’re incredibly proud to sponsor The Female Quotient and share insights from women who are shaping the future of our industry. The panel will chat about finding inspiration, overcoming challenges and how we can all build more inclusive marketing ecosystems. Join us on Tuesday, June 18th to hear from these inspirational leaders: Michelle Aragon, Spectrum Reach Aurelia Noel, dentsu X Carey Piraino, Kinective Media℠ by United Airlines Erin Madorsky, MiQ Moderated by Avery Akkineni, VaynerX #WeAreMiQ #CannesLions2024 #TheFemaleQuotient #InnovationArchitects #NotYourAverageProgrammatic

Storytellers are change makers. We connect, learn and understand our world through stories. Advertising and marketing teams have the power and influence to create real, lasting change through storytelling. I am thrilled to join the @femalequotient #EqualityLounge at #CannesLions2024 as we gather with leaders who are working to unite and uplift— inspiring action and accelerating change. We can each champion inclusive, authentic and transparent stories in our advertising and media. RSVP: https://lnkd.in/gSGR-CpM I am looking forward to be sharing a part of my story that I don’t usually talk about. Yet, it’s a very important part and this is a very important forum.