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David Fortino
#ICYMI We published our award winning 8th annual State of B2B Content Consumption and Demand Report. 📝 In this piece, Jon Steiert details 5️⃣ of the key highlights from this year's report, including: 1. Gated Content's Growth 🗝 Contrary to popular belief, demand for gated content rose by 14.3% YOY, affirming its critical role in capturing first-party intent signals. Since 2019, this demand has surged by 77%. 2. Balanced Content Strategy ⚖ Effective engagement isn’t about gating - rather, it's about striking a balance between gated and ungated content to cater to various stages of the buyer’s journey. 3. Investment Intentions 💰 Despite economic uncertainties, 35.2% of B2B buyers anticipate making purchase decisions within the next 12 months, a significant increase from previous years. 4. The Consumption Gap 🌌 Notably, the time between requesting and consuming content (The Consumption Gap) has widened to 31.2 hours, emphasizing the need for patience in follow-up strategies. 5. Rising Interest in AI & eBook Dominance 🤖 Interest in AI-related content has exploded more than 5.5x from 2022, while eBooks remain the most preferred content format, accounting for 39.5% of all content demand. For a deeper dive into these insights and strategies to enhance your content marketing, read the full blog and download the report: https://ow.ly/5u0H50Rei9x CC: Informa, Informa Tech, Informa Engage #demandgen #demandgeneration #buyerintent #intent #leadgeneration #contentmarketing #leadgen
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Stuart Crow
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Robert Haydock
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Becky Livingston
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A familiar name in The Philadelphia Inquirer piece on the recent TikTok ban debate 👀 I'm honored to be included alongside Amy Jennette with GoDaddy. My advice: - Plan Ahead: Begin testing new strategies to fully launch in 2025. - Consider Alternative Platforms: Curate content for Reels or Youtube Shorts. - Explore Collaborations: As an influencer, diversify your portfolio. Consider adding multiple channels to your contracts and explore other partnerships. I'd like to hear from you! Do you think a TikTok ban is likely? What advice would you give to small businesses? Comment below.
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Eileen Petkovic
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Mark McCormick
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Nicole Carrubba Frein
What is thought partnership? And why I love doing it. Thought partnership moves thought leadership from the theoretical to the practical and creates a 1:1 relationship built on trust, rapport, and experience to help marketing and product leaders solve specific problems or unlock solutions to their most pressing business challenges. A good strategic thought partner takes collaboration to the next level—and here's why I love it. • Innovation: Thought partnership holds space for co-creation, where my expertise and the CMO's or CPO's experience collide to spark breakthrough ideas. • Shared success: When I co-develop solutions, and my team and I have a hand in the execution, it fosters a sense of shared commitment (and accomplishment!) and strengthens the partnership for future work together. • Collaboration: Two minds are always better than one! When we tackle complex marketing challenges collaboratively, we draw from our combined knowledge and experience to create even better solutions. Are you a marketing or product leader seeking a trusted partner to navigate the ever-evolving marketing landscape? Let's connect and discuss how a thought partnership can help you achieve breakthrough results! #thoughtleadership #marketingstrategy #thoughtpartner #collaboration
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Mike Thomas
When making decisions, we often don't have the time to sufficiently research whether we are making the best choice. But still want the confidence that we are informed enough to make smart decisions. As innovators and marketers, it is often better to "show it" than to "tell it" when helping consumers understand the magic and superiority of our products. #productcommunication
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Rachel Pasqua
The author makes a very important point when he says that, “Cookie-less solutions will continue to have value, especially as it relates to first-party data.” That said, I would swap out “have value” for “be a necessity,” especially in this example. When you combine precise, real-time location with PII, it becomes sensitive personal information—at least as far as California, Connecticut, Utah, and Virginia are concerned, but we all know that state privacy laws are ever-expanding and inevitably headed toward federal regulation. First-party data and precise geolocation are an incredibly powerful combination, but one where marketers need to proceed with extreme caution. It’s not something you just want to send through the bidstream. Thankfully, Symitri has a solution for this. #data #privacy #PII #location https://lnkd.in/eFsHgSZR
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Anthony Karls
Unlocking Revenue Growth with Data-Driven Insights Discover how purchasing data can drive revenue growth. Learn how to refine your marketing campaigns based on customer preferences and optimize your message to resonate with potential buyers. Improve your results by leveraging data and delivering the right content at the right time. #DataDrivenInsights #RevenueGrowth #MarketingCampaigns #CustomerPreferences #ContentOptimization #DataRefinement #MarketingStrategy #BetterResults #TargetedMarketing #BusinessGrowth #DigitalMarketing #Sales #BusinessGrowth
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