Ampersand’s Post

In celebration of Independence Day, our offices will be closed on July 4th and 5th. We wish everyone a wonderful and safe 4th of July! #Ampersand #MovingTVForward #IndependenceDay #4thofJuly

Ethan Heftman, our Chief Revenue Officer, had the honor of presenting the Campaign of the Year – Agency award to Hearts & Science for their outstanding work on "Barbie Breaks Out The Box (Office)" at the ThinkLA IDEA Awards! Our casino-themed activation, complete with a blackjack table, giveaways, and a full bar, made the night even more memorable. Cheers to all the winners and participants! #Ampersand #MovingTVForward #ThinkLAIDEAAwards #ThinkLA

As Pride Month comes to a close, we want to thank our Culture Council leads for building such rewarding and educational experiences. From movie screenings and educational sessions, to sweet treats and historical trivia, each office across the country found its own unique way to participate in the celebrations and foster a welcoming environment. While fun was had, the activities also served as a reminder of the ongoing fight for the civil rights of LGBTQ+ people and the quest for unity and progress towards a more accepting and just world. #Ampersand #MovingTVForward #PrideMonth #DEI 

The Major League Baseball (MLB) Home Run Derby returns in just a few weeks in Arlington, Texas’s Globe Life Field, where Vladimir Guerrero Jr. will look to defend his title against the best home run hitters from around the MLB. And speaking of last year's Derby, did you know that it… 📺- Received over 6M viewers across ESPN and ESPN2? 👑- Was TV's largest primetime audience on any network for a 30 day period? 🧹- Swept every young adult demographic? So, don't swing and miss. Reach out to your Ampersand rep today and knock this opportunity out of the park! #MovingTVForward #HomeRunDerby

A regional grocery brand wanted to evaluate the sales impact of a local cable campaign across a specific geography based on store locations and trade radius.Ampersand conducted a linear cable study to track sales effect KPIs. Using test vs matched-market control methodology, both groups were balanced to ensure similar pre-advertising buying behavior. The study revealed that the Ampersand campaign successfully boosted household penetration by over four times the industry norm. As a result, total conversions and ROAS for the grocer increased dramatically. Insights, Meet Outcomes. #Ampersand #MovingTVForward 

Meanwhile, States-side, our Local team gathered in NYC this week to be honored for their "Sales Team of the Year" award in the Cablefax #Faxies Awards. From coast to coast our "One Local" team is educating, innovating and #MovingTVForward. Congratulations again on this much-deserved achievement!!

At the breath-taking CMO Forum at the #Mastercard Villa, in partnership with Brand Innovators, Jen Brenner led a star-studded panel with leaders from Autodesk, Bayer, Mars Petcare, PepsiCo and Razorfish to talk about the current future state of the role of the CMO. The only thing better than the conversation was the hospitality! #MovingTVForward #AmpsInCannes24

For our "Precision Meets Scale: A Spotlight on Addressable" program today at Cannes Lions International Festival of Creativity, we set out to accomplish a few things:   📺 - Explain how addressable tv is not a one size fits all solution. Its power lies in its versatility  📊 - Educate on how to overcome obstacles or misconceptions within addressable to achieve full-funnel success.  🪄- Discuss how addressable plays a role in brand building, storytelling and creative optimization.    When you share the stage with folks like Mike Dean, Brad Feinberg, Pooja Midha, JEFF JOHNSON, Matt Spiegel, Chloe Hawking and Jason Brown, you can do just that.   A huge thank you to all who attended and participated in our event this morning. We can't wait to share more from this event with you. FreeWheel, Comcast Advertising, Molson Coors Beverage Company, Canvas Worldwide, TransUnion, KINESSO UK&I , Spectrum Reach, Cox Media, Xumo. #AmpsInCannes24 #MovingTVForward #AddressableTV

We're just one day away from an addressable masterclass. Join leaders from Ampersand, Effectv, Molson Coors Beverage Company, Canvas Worldwide, Spectrum Reach and TransUnion and grab a yummy brunch courtesy of our friends at FreeWheel. We'll be discussing how the power and versatility of Addressable TV is transforming the media mix. Registration is closed but walk-ins to FreeWheel Beach are welcome. See you there! #AmpsinCannes24 #MovingTVForward #AddressableTV