Ampersand’s Post

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A regional grocery brand wanted to evaluate the sales impact of a local cable campaign across a specific geography based on store locations and trade radius.Ampersand conducted a linear cable study to track sales effect KPIs. Using test vs matched-market control methodology, both groups were balanced to ensure similar pre-advertising buying behavior. The study revealed that the Ampersand campaign successfully boosted household penetration by over four times the industry norm. As a result, total conversions and ROAS for the grocer increased dramatically. Insights, Meet Outcomes. #Ampersand #MovingTVForward 

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