Ampersand’s Post

When you reach 2/3 of US adults, it's time to think beyond a "sports strategy" - we are a REACH strategy! Sports fans are customers too and what better way to connect brands to the masses than in brand-safe, high-production value, live content that elicits passion. #espndigital #localadvertising #goodkarmabrands

Live sports are evolving and the most innovative brands are adapting to meet the changing market. Consumer expectations have never been higher, and fans are seeking an experience beyond the sport itself. The perfect way to boost tournament marketing, increase fan engagement and improve fan attendance is by combining a globally recognised brand with an interactive fan attraction. Licensed Fan Zone Activations provide just that! #sports #marketing #fanexperience #KSA #ksaevents

A call to action: Dear fans, I'm in the middle of a research project focused on digital sports marketing. I've created a website www.pitchncatchmedia.com to explore the topic of inclusivity in sports content. Your views, shares, and engagement will allow me to reach my goal of 500 registered users who chose to "fan out" with Pitch n Catch and 1000 unique views over the coming weeks. Additionally, I've added a blog as my primary form of content creation. Come join the conversation as we move beyond the x's and o's to explore sports culture. Finally, your feedback and participation will not only provide data and insight towards my paper, but an opportunity to better understand how Pitch n Catch will evolve. I truly believe there is a void in the media space where all fans can gather and share in their joy for the game-no matter the court, field, pitch, ice, pool, table... #sports #sportsmedia #inclusivity #sportspodcast #sportsevents #sportsbusiness #datainsights #userengagement

🚀 Introducing Sports Shorts, Episode 1: How Streaming is Changing the Game 🌟 🏈✨ Hello LinkedIn community! I am thrilled to announce the launch of "Sports Shorts," a fresh and exciting short-form video series from the Azure for Sports team. Our inaugural 2024 episode is a must-watch for anyone passionate about the evolution of sports consumption! 🎥 What's in Episode 1? In this engaging opener, we delve into the transformative world of sports streaming services – the new MVPs in how we enjoy sports. Here's what you'll uncover: 💡 Flexibility in Viewing: Say goodbye to traditional TV constraints! Discover how streaming allows fans to enjoy sports on their own terms – anywhere, anytime. 💡 A Tailored Sports Experience: I explore how these services are revolutionizing fan engagement with personalized content, offers, and recommendations, all based on your viewing habits. 💡 Data Privacy & Value Exchange: Tackling the hot topic of data privacy, we discuss the balance between personal data usage and receiving a more customized and enjoyable viewing experience. 📹 Why This Series? "Sports Shorts" was designed to bring you the latest and most intriguing trends in sports technology in bite-sized chunks that are easy and quick to consume. Each episode promises to be brief, informative, and packed with insights that we hope promotes conversation and healthy debate. 🔗 https://lnkd.in/eJ62r_Aa 👀 Tune In & Join the Conversation As we embark on this journey with "Sports Shorts," I invite you to watch, share, and discuss. How do you see streaming services reshaping our sports experiences? Drop your thoughts in the comments! #SportsShort #AzureForSports #SportsStreaming #InnovationInSports #Episode1 #2024Trends #Sports #SportsTech #Streaming #OTT #FanPersonalization

I am super excited to announce a new series in the Azure for Sports podcast for 2024 - "Sports Shorts." Bite size content that is easy to consume and spark conversation, based on questions from the Media & Entertainment Industry our team gets frequently. Episode tackles streaming and the value of your data on creating a memorable and personalized experience. Let me know your thoughts in the comments, if you have any ideas for content that you would like to see, and if you want to be a guest on Sports Shorts! #AzureforSports #Sports #Podcast #ContentCreation #SporsdtTech #FanEngagement #OTT #Streaming

𝐋𝐍𝐁 𝐚𝐧𝐝 𝐒𝐜𝐨𝐫𝐞𝐏𝐥𝐚𝐲 𝐥𝐨𝐨𝐤 𝐭𝐨 𝐜𝐚𝐩𝐢𝐭𝐚𝐥𝐢𝐬𝐞 𝐨𝐧 𝐭𝐡𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐛𝐚𝐬𝐤𝐞𝐭𝐛𝐚𝐥𝐥 🏀 The (LNB - Ligue Nationale de Basket) in France exemplifies the necessity of digital transformation in modern sports, particularly regarding media infrastructure. 🔖 Response to ATTENTION GLOBAL, After Victor Wembanyama's journey from LNB to National Basketball Association (NBA) number one draft pick, the league re-evaluated its digital strategy to maintain relevance and competitiveness. 🎯 LNB partnered with ScorePlay, a digital asset management provider, to optimize media handling capabilities and streamline content distribution. 📱 ScorePlay's platform facilitated real-time workflows for handling photos, videos, and live broadcasts, resulting in increased fan interactions across digital and linear channels. 📸 Every team in the top two tiers of French basketball gained access to ScorePlay, empowering them to share media assets directly with fans, enhancing digital footprints and personal brands. 🎙️ Clubs like Paris Basketball leveraged ScorePlay's digital infrastructure to boost engagement, tap into viral moments, and foster direct interactions with fans. 👨🏻💻 The app introduced AI-powered facial recognition for automated tagging and indexing, streamlining content management processes and enriching content creation. 🫡 LNB's digital journey reflects a broader trend in the sports industry towards embracing technology for community engagement, growth, and innovation. 👌🏼 ScorePlay's involvement highlights its pioneering role in transforming sports organisations through automated creative workflows, elevating brand presence, and unlocking new revenue opportunities. Video Source: YouTube #sportsmarketing #sportsbiz #sportsstreaming #basketball #nba #lnb #france

This is how a week can start! 🎉 #Sportworld partners with Stats Perform to redefine sports streaming for fans, rightsholders, and advertisers across 191 countries. Here are the #key #takeaways: • Expansive Sports Data and Content: Dive into a wealth of sports info and content covering 3,600 competitions. A paradise for stats enthusiasts!   • Elevated Fan Experiences: Personalize your sports journey with live stats and insights. Your game, your way! 🏟️   • Sponsorship Opportunities: A new playground for brands looking to connect with a global sports audience. 🤝 Explore the details in the attached press release and see how we're setting a new standard in sports streaming! A big thanks to the great Stats Perform team! Looking forward to this multi-year partnership! #Sportworld #StatsPerform #SportsStreaming #FanEngagement #SponsorOpportunities"

Explained: Sky Sports+, how the new channel works and how it compares to iFollow

The campaign got a return of 16x in earned media than the amount it invested in the sponsorship - wild 🤯🤯 #madovermarketing #advertisingandmarketing #business #strategy #marketing #advertising #netflix #creative #sports #adcampaigns #socialmedia #digitalmarketing

Wow, that's truly impressive! A 16x return on investment in earned media is definitely something to celebrate. It just goes to show the power of a well-executed campaign and the value of investing in sponsorship. This success is a testament to your strategic approach and the creative execution of your advertising and marketing efforts. It's inspiring to see how businesses like yours can leverage social media and digital marketing platforms to achieve such remarkable results. I'm sure this campaign has not only generated significant exposure for your brand but also helped you connect with your target audience in a meaningful way. Your ability to create effective ad campaigns that resonate with consumers is commendable. Keep up the fantastic work, and I look forward to seeing more groundbreaking campaigns from Mad Over Marketing (M.O.M) in the future! On a personal note, it's great to hear success stories like this. It reminds me of the importance of staying innovative and adaptable in the ever-evolving world of advertising and marketing. Keep pushing boundaries,