About
Articles by Joe
-
Part Two: The journey to an UNBEATABLE brand
Part Two: The journey to an UNBEATABLE brand
By Joe Edwards
Activity
-
Chapter 1: Fanni Szalai, the 16-year-old who has turned dreams into reality. The first episode of our NXT Gen campaign, featuring the inspiring…
Chapter 1: Fanni Szalai, the 16-year-old who has turned dreams into reality. The first episode of our NXT Gen campaign, featuring the inspiring…
Liked by Joe Edwards
-
What a fantastic experience it was last week managing the press office on the ground at the most prestigious Regatta in the world, Henley Royal…
What a fantastic experience it was last week managing the press office on the ground at the most prestigious Regatta in the world, Henley Royal…
Liked by Joe Edwards
-
Going into the Olympics, I never thought I'd be rooting for Chilean Table Tennis... but here we are. And it's all thanks to some great storytelling…
Going into the Olympics, I never thought I'd be rooting for Chilean Table Tennis... but here we are. And it's all thanks to some great storytelling…
Liked by Joe Edwards
Experience & Education
Volunteer Experience
-
Grade 1 Guide and Guide Trainer
SSCD
- Present 28 years 7 months
Civil Rights and Social Action
Support Charity Marketing Efforts
Grade 1 Guide and Guide Trainer -
Chairman
Windsor Warriors
- 6 years 6 months
Health
Management of Mens Club
-
Youth Chairman
Windsor Warriors
- Present 6 years 11 months
Children
Management of Youth Club
Circa 150 children play and compete every week
Honors & Awards
-
The Drum Awards - Rebrand - Finalist
The Drum
Collaborating with London-based creative agency Designwerk, the League embarked on a comprehensive brand refresh to infuse its identity with vibrancy and relevance. The strategy was to create a brand that not only reflected the League's ambition but also captured the essence of British basketball culture. The concept of "UNBEATABLE" emerged as the focal point, embodying the determination, passion, and resilience inherent in the sport and its community.
The rebrand took on a holistic…Collaborating with London-based creative agency Designwerk, the League embarked on a comprehensive brand refresh to infuse its identity with vibrancy and relevance. The strategy was to create a brand that not only reflected the League's ambition but also captured the essence of British basketball culture. The concept of "UNBEATABLE" emerged as the focal point, embodying the determination, passion, and resilience inherent in the sport and its community.
The rebrand took on a holistic approach, including the development of a new visual identity, broadcast graphics, and a specially composed anthem titled "UNBEATABLE." Leveraging the talents of Manchester artists OMO9K and Lady Ice on this track, the League aimed to heighten the entertainment aspect of basketball both in arenas and at home, deepening fan engagement.
Central to our brand strategy was the identification of key personality traits that capture the DNA of the British Basketball League: playful, unconventional, friendly, and innovative. These traits serve as the foundation for our communications strategy, setting the tone for how we engage with our audience and differentiate ourselves in the sporting landscape.
Guided by our brand manifesto, we articulated a bold and vibrant vision for the League, one that celebrates our unapologetic confidence and determination to make an impact. Our manifesto resonates with the spirit of our audience, inspiring them to embrace the unconventional, challenge the status quo, and join us in our mission to shake things up. -
MOST INNOVATIVE BUSINESS RESPONSE TO COVID 19 – INTERNATIONAL
Sports Business Awards
The debut event of the SLT Arena Games was held in Rotterdam in August 2020 and blended in real life and virtual racing to deliver a new level of immersive viewing experience. It was developed by Super League Triathlon in partnership with eSports platform Zwift to add an exciting and fresh element to the sport, with live data and in your face cameras bringing viewers closer to the athletes than ever before. https://sportsbusinessawards.co.uk/
-
Cutting Edge Award
Sport Industry Awards
This award is open to any organisation that is breaking barriers through progressive thought, invention, innovation or new technologies in their area of the sports industry. https://www.sportindustry.biz/sia/2022
-
Content Creation - Shortlisted
Leaders in Sport Awards
A compelling piece of content – bitesize or long-form – that made people laugh, cry or think, engaging and entertaining the audience throughout.
You will be expected to demonstrate how your piece of content truly resonated and broke through the clutter and how it helped meet your wider content/audience or fan engagement strategy. -
Best Campaign Strategy / Campaign
Drum Marketing
Accounting Campaign - Highly Commended
-
Best Marketing Team of Year - WINNERS
B2B Marketing
The recognition that we pulled together to meet our objectives and challenges for the year, and truly demonstrates that the whole is greater than the sum of the parts. Demonstrates how the team acted as a cohesive unit, nailed objectives and kept it fun!!
-
Best International Campaign - Winner
B2B Marketing
With F5 - Hug a Hacker
-
Best Use of Technology - Winner
B2B Marketing
Sage HR & Payroll Quiz
-
Best International Campaign
B2B Marketing
People & Payroll - Shortlisted
-
Best International Campaign
B2B Marketing
Business Management Solutions - Shortlisted
-
F IDM
The Institute of Direct and Digital Marketing
• IDM Fellowship is an international community of distinguished direct and digital marketers who are long-standing members and supporters of the IDM's mission. Fellowship is solely by invitation of the IDM Professional Standards Committee. Members are invited to become fellows based on their experience and contribution to the profession.
• Distinguished by the letters F IDM, Fellows represent leading practitioners in the field of direct and digital marketing. They have typically achieved or…• IDM Fellowship is an international community of distinguished direct and digital marketers who are long-standing members and supporters of the IDM's mission. Fellowship is solely by invitation of the IDM Professional Standards Committee. Members are invited to become fellows based on their experience and contribution to the profession.
• Distinguished by the letters F IDM, Fellows represent leading practitioners in the field of direct and digital marketing. They have typically achieved or shown the potential to achieve in the following ways:
• Making a practical contribution to the profession of direct and digital marketing
• Challenging current thinking, showing bravery or innovation in their actions, or pioneering positive change
• Participating in communities and networks, and showing a generosity in sharing ideas and resources
• Raising awareness or increasing participation in issues related to the IDM’s mission
• Reaching a high level of accomplishment or expertise and demonstrating leadership in their field
• Holding a position of influence in their sphere or having the capacity to engage and inspire others
• Using their expertise and enthusiasm to participate in IDM projects or wider educational work
• Being recognised or commended in industry awards, voluntary schemes or national honours aligned to the IDM's mission.
Recommendations received
15 people have recommended Joe
Join now to viewMore activity by Joe
-
The Esports World Cup: What does Saudi Arabia’s US$60m event mean for competitive gaming? - SportsPro
The Esports World Cup: What does Saudi Arabia’s US$60m event mean for competitive gaming? - SportsPro
Shared by Joe Edwards
-
I am so excited to launch our NXT Gen campaign, set to inspire the next wave of triathletes in 2024 and make a positive impact on the sport. At…
I am so excited to launch our NXT Gen campaign, set to inspire the next wave of triathletes in 2024 and make a positive impact on the sport. At…
Liked by Joe Edwards
-
🎮 #6: esports world cup, AI commentators, and award-winning creativity 🎾
🎮 #6: esports world cup, AI commentators, and award-winning creativity 🎾
Shared by Joe Edwards
-
Doing a Mighty Hike for MacMillan next Sunday with colleagues from Santander UK raising money for a great cause!
Doing a Mighty Hike for MacMillan next Sunday with colleagues from Santander UK raising money for a great cause!
Liked by Joe Edwards
-
The Euroleague Basketball is growing! 🏀 💼 2 new positions are now open for applications, full-time in Barcelona: - Social Media Executive -…
The Euroleague Basketball is growing! 🏀 💼 2 new positions are now open for applications, full-time in Barcelona: - Social Media Executive -…
Liked by Joe Edwards
-
WE’RE HIRING. The NBL is on the search for a new social guru with written or journalistic skills. Who’s keen to join the fastest-growing league in…
WE’RE HIRING. The NBL is on the search for a new social guru with written or journalistic skills. Who’s keen to join the fastest-growing league in…
Liked by Joe Edwards
-
ROAS vs. ROMI: This Is How You Should Measure Your Marketing
ROAS vs. ROMI: This Is How You Should Measure Your Marketing
Shared by Joe Edwards
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Joe Edwards in United Kingdom
-
Joe Edwards
-
Joe Edwards
Director of UK Competitiveness and Devolved Nations at The Association of the British Pharmaceutical Industry (ABPI)
-
Joe Edwards
-
Joe Edwards
Global Project Manager - Channel Partners @ Unity
267 others named Joe Edwards in United Kingdom are on LinkedIn
See others named Joe Edwards