Joe Edwards

Collaborating with London-based creative agency Designwerk, the League embarked on a comprehensive brand refresh to infuse its identity with vibrancy and relevance. The strategy was to create a brand that not only reflected the League's ambition but also captured the essence of British basketball culture. The concept of "UNBEATABLE" emerged as the focal point, embodying the determination, passion, and resilience inherent in the sport and its community.

The rebrand took on a holistic… Show more

Collaborating with London-based creative agency Designwerk, the League embarked on a comprehensive brand refresh to infuse its identity with vibrancy and relevance. The strategy was to create a brand that not only reflected the League's ambition but also captured the essence of British basketball culture. The concept of "UNBEATABLE" emerged as the focal point, embodying the determination, passion, and resilience inherent in the sport and its community.

The rebrand took on a holistic approach, including the development of a new visual identity, broadcast graphics, and a specially composed anthem titled "UNBEATABLE." Leveraging the talents of Manchester artists OMO9K and Lady Ice on this track, the League aimed to heighten the entertainment aspect of basketball both in arenas and at home, deepening fan engagement.

Central to our brand strategy was the identification of key personality traits that capture the DNA of the British Basketball League: playful, unconventional, friendly, and innovative. These traits serve as the foundation for our communications strategy, setting the tone for how we engage with our audience and differentiate ourselves in the sporting landscape.

Guided by our brand manifesto, we articulated a bold and vibrant vision for the League, one that celebrates our unapologetic confidence and determination to make an impact. Our manifesto resonates with the spirit of our audience, inspiring them to embrace the unconventional, challenge the status quo, and join us in our mission to shake things up. Show less

The debut event of the SLT Arena Games was held in Rotterdam in August 2020 and blended in real life and virtual racing to deliver a new level of immersive viewing experience. It was developed by Super League Triathlon in partnership with eSports platform Zwift to add an exciting and fresh element to the sport, with live data and in your face cameras bringing viewers closer to the athletes than ever before. https://sportsbusinessawards.co.uk/

This award is open to any organisation that is breaking barriers through progressive thought, invention, innovation or new technologies in their area of the sports industry. https://www.sportindustry.biz/sia/2022

A compelling piece of content – bitesize or long-form – that made people laugh, cry or think, engaging and entertaining the audience throughout.

You will be expected to demonstrate how your piece of content truly resonated and broke through the clutter and how it helped meet your wider content/audience or fan engagement strategy.

Accounting Campaign - Highly Commended

The recognition that we pulled together to meet our objectives and challenges for the year, and truly demonstrates that the whole is greater than the sum of the parts. Demonstrates how the team acted as a cohesive unit, nailed objectives and kept it fun!!

With F5 - Hug a Hacker

Sage HR & Payroll Quiz

People & Payroll - Shortlisted

Business Management Solutions - Shortlisted

• IDM Fellowship is an international community of distinguished direct and digital marketers who are long-standing members and supporters of the IDM's mission. Fellowship is solely by invitation of the IDM Professional Standards Committee. Members are invited to become fellows based on their experience and contribution to the profession.
• Distinguished by the letters F IDM, Fellows represent leading practitioners in the field of direct and digital marketing. They have typically achieved or… Show more

• IDM Fellowship is an international community of distinguished direct and digital marketers who are long-standing members and supporters of the IDM's mission. Fellowship is solely by invitation of the IDM Professional Standards Committee. Members are invited to become fellows based on their experience and contribution to the profession.
• Distinguished by the letters F IDM, Fellows represent leading practitioners in the field of direct and digital marketing. They have typically achieved or shown the potential to achieve in the following ways:
• Making a practical contribution to the profession of direct and digital marketing
• Challenging current thinking, showing bravery or innovation in their actions, or pioneering positive change
• Participating in communities and networks, and showing a generosity in sharing ideas and resources
• Raising awareness or increasing participation in issues related to the IDM’s mission
• Reaching a high level of accomplishment or expertise and demonstrating leadership in their field
• Holding a position of influence in their sphere or having the capacity to engage and inspire others
• Using their expertise and enthusiasm to participate in IDM projects or wider educational work
• Being recognised or commended in industry awards, voluntary schemes or national honours aligned to the IDM's mission. Show less