Marketing Week’s Post

Fintech firm Revolut bolsters marketing leadership team Antoine Le Nel and Fiona Davies have both been promoted internally, as the brand looks to fuel its rapid global growth https://lnkd.in/epXfaHFP

‘The shopping list is too long’: Marketing recruitment still a ‘buyer’s market’ Brands still hold all the cards when it comes to the job market, but some green shoots might be emerging, say recruiters https://lnkd.in/ewU7hGeh

Direct Line cuts marketing spend amid price comparison launch Claiming to have “over-concentrated” on direct channels, the insurance giant is cutting marketing spend and putting its flagship Direct Line brand on price comparison sites for the first time https://lnkd.in/eaWN_P-K

Boots UK CMO Pete Markey appointed ISBA president Marketing Week’s 2023 Marketer of the Year takes over the role from NatWest Group CMO Margaret Jobling https://lnkd.in/epkySkgY

800 marketing leaders from visionary brands will join 90 industry experts and marketing heavyweights, taking to the Festival stages Secure your pass now and avoid missing out on what promises to be another inspiring Festival! https://ow.ly/ixth50SyBpR

Diet Coke has launched cans and bottles with 150 different names on them, meaning many consumers will be able to pick up a personalised pack in store https://lnkd.in/gq8pe-7t

Calling all fans of The Bear! It's more than a good TV show – it hides some behavioural science truths too according to Richard Shotton Research into customer service shows that ending on a positive note matters more than the experience overall – and is something marketers should consider when tailoring their customer journey https://lnkd.in/giCpMEKH

Following an ongoing review of accounting rules, brand could be counted as an asset on companies’ balance sheets, but would this bolster marketing’s role within businesses? https://lnkd.in/gaJzGjj9

This award is a partnership between Marketing Week and the Advertising Association It aims to celebrate the organisations and individuals that are opening up the industry to new talent; whether that be via apprenticeship schemes, school outreach programmes or partnership initiatives However it's done, we want to celebrate it! Enter now before the deadline: https://ow.ly/pG4250SxPza

TikTok is on a mission to move beyond brand awareness and focus on brand building, aiming to reshape perceptions of those not on the app, says the brand’s global head of marketing https://lnkd.in/gKqRrs6U