ISBA

As a marketer, how can you champion #inclusive advertising? Find out in the latest episode of our ISBA Says podcast, where our Inclusion Co-Lead Bobi Carley interviews Diageo's Sarah Sorrenson and Sarah Fleury. As pioneers of accessible advertising they discuss how Baileys has embraced accessible advertising whilst still keeping true to its brand values. Bobi Carley also highlights the work ISBA is doing with its members to make #AVadvertising #accessible for the 20% of the UK population who have sight and hearing impairments. Listen here - https://lnkd.in/exdGafn6

Thank you to our wonderful partners ISBA for hosting Brixton Finishing School #Alumni and Staff at the Presidents' Lunch 2024 (at the very beautiful Dorchester). Hundreds of marketers were in attendance and we were honoured to be included in a highlight of the annual #advertising calendar. Margaret Jobling, #CMO of NatWest Group was celebrated as the outgoing president and passed the baton Pete Markey, #CMO of Boots UK. Pete's speech included a continued focus on #DEI and the inclusion of all talents in our ecosystem which was reassuring in light of the defunding much-needed initiatives experienced in 2023. The #ALLin survey evidenced Brand Marketing as least diverse area of the industry - it's in desperate need of an infusion of all voices to ensure best financial performance (Source: WSJ). James O'Brien, LBC host, podcaster and author did an invigorating fireside chat with Phil Smith, Director General at ISBA - I thought I may start listening to his show it was that good. ISBA members who had contributed above and beyond to the organisation were celebrated with awards, including my tablemate, Ollie Shayer, Boots UK Omni-Media Lead. HUGE thank you to Bobi Carley, Vanessa Vidad and all the ISBA crew for organising the event - we are very grateful for the inclusion! Troy M., Bianca Brown, Simone Johnson, Dagmar Bennett FRSA #ARISE #AlumniRise #Diversity #FutureLeaders Bobi Carley Vanessa Vidad Pete Markey @

Each quarter, ISBA and Ebiquity plc bring an independent perspective on the current state and immediate future challenges of the media landscape in the UK. The report looks at market developments across the media ecosystem and looks ahead to support advertisers and help them make informed decisions about their media investments. Our next report is now available to read https://lnkd.in/erRPvv6w  

It was a super day yesterday with #ISBA with a very entertaining introduction by Pete Markey and a lovely reminder of where we were two years ago from the out going president Margaret Jobling. A brilliant community of marketers coming together having meaningful discussions and striving for effectiveness and transparency in the industry #originmediameasurement. James O'Brien spiced up the discussion with great insight into how the new Government may play out! Thank you Bobi Carley Jane Pinn Emma Sutton and the rest of the ISBA team.

Yesterday at ISBA’s President’s Lunch, we were delighted to welcome Global LBC’s host James O’Brien to the stage, in conversation with Phil Smith. Throughout the discussion, the recurring theme of trust in the media and in advertising resonated strongly with the audience. Thanks again to all who attended, we hope you all had a great day, and we can't wait to kick start our 125th year celebrations in 2025.

Huge honour to be named the new ISBA President today. Am looking forward to working more closely with the team on an exciting agenda #cmo #marketing #advertising #digital #content #brand #media #team #retailmedia

"Marketing is more complicated and challenging than ever. Having someone in your corner, who amplifies your voice, seeks to make your industry better and helps you develop as a marketer is quite frankly, absolutely vital" Congratulations to ISBA’s new President, Pete Markey CMO of Boots UK., announced at our annual President's Lunch. We are all looking forward to the next two years of your tenure.

Today at ISBA's President's Lunch, outgoing President Margaret Jobling presented five ISBA members with an inaugural ISBA President's Award. Congratulations to all the winners: Emily Latham, former Head of Digital Marketing and Martech, Channel 4 Joanne Loughrey, General Counsel, L’Oreal Kerry Chilvers , Marketing Director, Aviva Ollie Shayer, Omni Media Director, Boots Media Group Sam Taylor, Acting Marketing Director, Direct Line Group. "These awards recognise the essential part our members play in achieving the priorities we set each year. They recognise those individuals who support everything ISBA stands for and go above and beyond their day jobs by working for the benefit of bettering our industry."

"Origin is going to be a gamechanger for marketers and media planners across the UK, and as an industry we should be rightly proud that the UK is going to be the first region to make cross-media measurement a reality." - ISBA President Pete Markey.

The ISBA President’s Lunch is always a highlight. This year is no exception. Our President for the last two years Margaret Jobling will be handing the baton over to our new President and announcing some very special awards. We could not do this without our wonderful sponsors Samsung Ads. We are also very grateful to Global and LBC for bringing us our fascinating guest speaker James O’Brien.