In contrast to conventional approaches centred around metrics such as followers, reach, impressions, likes, and engagement, SWAY by HAVAS Red PH prioritises genuine connections within smaller, more defined niche communities that represent subcultures. Speaking on the launch, Jos Ortega, CEO of HAVAS Ortega and general manager of HAVAS Red Philippines, said, “Influencers have become trusted leaders and catalysts for change. By curating collaborative campaigns that align with their core values and those of the subcultures they influence, we foster deeper engagement and brand loyalty, all while respecting the unique interests of these passionate communities.” Dayniel Garcia, head of SWAY by HAVAS Red Philippines, also shared, "We are redefining influencer marketing in the Philippines. The emergence of subcultures signalled the need to analyse and further explore the cultural context. Fortunately, we have proprietary strategic and measurement tools that inspire fresh approaches that deliver results." #influencermarketing #socialmedia #philippines ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG
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2024 Influencer Marketing: Key Global and Vietnam Market Insights As the curtain falls on another exhilarating year in the realm of influencer marketing, it's time to reflect on the groundbreaking moments that shaped 2023 globally and in the thriving Vietnamese market. From trailblazing campaigns to cutting-edge strategies, the influencer marketing landscape has witnessed remarkable growth and transformation, propelling brands to new heights of success. 🔑 Why Should You Care? For visionary leaders, marketing mavens, and brand architects, staying ahead of the curve is more than just a goal – it's a necessity in today's fiercely competitive market. Embracing the insights and trends that defined 2023 is the key to unlocking unparalleled opportunities for your brand's growth and dominance. 📊 What's Inside the Report? Our comprehensive recap dives deep into: ✔ The biggest influencer marketing trends of 2023 globally and specifically in Vietnam. ✔ Key strategies that led brands to success. ✔ Predictive insights paving the way for 2024. Whether you're strategizing to enter the Vietnamese market or aiming to bolster your brand's presence, these insights are tailored to guide you towards informed decision-making and innovative strategy development. 📥 Ready to Propel Your Brand into the Future? ✅ Download the Report Now for invaluable insights into paving your brand's path to success in 2024 and beyond. (https://lnkd.in/dMGi4-Kt) ------------------- Flamingo Digital Media Corporation, boasting over nine years of experience, expertly advises, crafts, and executes marketing strategies for over 500 domestically and internationally clients. 📧 Email: Hi@flamingocorp.vn 🌐 Website: https://flamingocorp.vn 📍 Address: Diamond Plaza Building, 34 Le Duan, Ben Nghe ward, District 1, HCMC, Vietnam #Influencer #InfluencerMarketing #Flamingo #FlamingoAgency #Digitalmarketing #Marketing
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Unleashing the Power of Global Influencer Marketing Introduction: In today's fast-paced digital landscape, businesses no longer have boundaries when it comes to connecting with their target audience. However, the challenge lies in navigating the intricate tapestry of global markets and cultures. Enter global influencer marketing—a strategy that has transformed the way brands reach international audiences. The Global Influence Phenomenon: Delve into the concept of influencer marketing and its metamorphosis into a global powerhouse. Explore how influencer endorsements sway consumer behavior and the pivotal role it plays in reaching untapped markets. Navigating Diversity: Understanding the mosaic of global audiences is pivotal when venturing into international waters. Emphasize the significance of meticulous market research, ensuring brands are well-versed in cultural intricacies, preferences, and sensitivities. Selecting Influencers Wisely: Choosing the right influencers for global campaigns is an art in itself. Highlight the critical criteria, such as the demographics of their followers, engagement rates, and alignment with the local culture and brand values. The Magic of Cross-Border Partnerships: Underscore the success stories born from cross-border influencer collaborations. Illustrate how brands can exponentially expand their reach by partnering with influencers from different countries. Crafting Authentic Narratives: Authenticity is the heart of influencer marketing. Encourage brands to curate campaigns that genuinely resonate with local audiences and harmonize with the influencer's personal brand identity. Measuring Multinational Success: Elaborate on the crucial key performance indicators (KPIs) when it comes to global influencer campaigns. Explain how to effectively track and measure the impact of these campaigns across diverse markets. Confronting Challenges Head-On: Acknowledge the hurdles and potential stumbling blocks associated with global influencer marketing, including language barriers, cultural nuances, and legal considerations. Provide practical strategies for mitigating these challenges. Inspiring Case Studies: Bring real-world success stories to the forefront. Showcase brands that have masterfully expanded their global footprint through meticulously planned and executed influencer marketing strategies. Conclusion: Sum up the article by reiterating the immense potential of global influencer marketing to transcend geographical boundaries and forge connections with a worldwide audience. Call to Action: Empower readers to explore the dynamic world of global influencer marketing for their own brands. Offer them valuable resources and guidance to embark on this transformative journey. #influencermarketing #influencer
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Education Council Lead @ IAB SA | Knowledge Expert @ Red & Yellow | Literacy Ambassador | MBA (cum laude)| Public Speaker | Digital Transformation/AI Consultant | I help businesses & people thrive in the digital economy
🚀 Please Help us Unlock the Future of Influencer Marketing in South Africa! 🚀 Since 2019, the global surge in influencer marketing has been nothing short of phenomenal, and South Africa is riding this wave with a projected annual growth of 11.6%. However, there’s a pressing need for more localised data on influencer marketing dynamics. 🌟 Your Voice Matters! 🌟 The IAB South Africa Digital Influencer Marketing Committee invites you to participate in their inaugural survey aimed at mapping out the landscape of influencer marketing in South Africa. Whether you hire influencers as part of your digital strategies or identify yourself as one, no matter your audience size, this is your chance to contribute to a comprehensive analysis that will set benchmarks, reveal trends, and provide actionable insights to elevate your marketing strategies. 🔍 Why Participate? 1: Influence industry insights >> Be part of a pivotal study that shapes the future of influencer marketing. 2: Exclusive early access >> Get a complimentary early copy of the results, even if you’re not an IAB South Africa member. 3: Quick and easy >> The survey is anonymous and takes just 15 minutes of your time! 🗓️ Deadline >> Please complete the survey by May 31st, 2024. 👉 Don’t miss out on this opportunity to make your mark. Take the survey now and help us drive growth and innovation in South Africa’s influencer marketing industry! >> https://lnkd.in/dZTpUfcE For questions, feel free to reach out at hello@iabsa.net.
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🎯 Is Influencer Marketing More Efficient for Tactical or Long-term Needs? Influencer marketing is like a Swiss army knife for brands; it’s versatile and adaptable. But when it comes to efficiency, should you use it for quick tactical strikes or long-term relationship building? 🤔 For FMCG, influencer campaigns can spark instant conversions. Picture this: a foodie influencer posts about a new snack, and voilà, sales spike almost immediately. 🍪📈 But don’t count out long-term strategies for FMCG, they can also build brand loyalty and repeat customers over time. For bigger decisions, like choosing a bank, buying a car, or switching mobile operators, audiences need more time to be convinced. That’s where long-term influencer partnerships shine. They build trust, foster relationships, and keep your brand top of mind over time. 🏦🚗📱 So, what’s the best approach? It boils down to your goals. Short-term tactical campaigns are perfect for limited-time offers, event promotions, or competitions. Need to sell out concert tickets? An influencer blitz can do wonders. 🎟️🔥 But if you’re aiming for deep brand resonance and sustained engagement, a longer-term affiliation is your best bet. It not only strengthens the brand-influencer bond but also nurtures a loyal audience that sticks around. Ultimately, the key is to align your strategy with your objectives, budget, and campaign goals is key. Whether it’s a sprint or a marathon, influencer marketing can be your secret weapon. #InfluencerMarketing #BrandStrategy #MarketingTips #LongTermGoals #TacticalCampaigns #MarketingEfficiency #TheR2Impact
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Influencer marketing has changed the game in the global tourism market! Travelling the world is a common practice and with the emergence of technology, the trends in recording and sharing trips have completely changed the game when we talk about marketing in the tourism market. After the pandemic, influencer marketing has become even more evident as a strategy to get the world's most famous cities back on track and the acceleration of digital transformation and the heightened importance of emotional storytelling have reshaped how brands collaborate with influencers, especially within the travel and tourism sector. On the other hand, we have a group of new influencers creating substantial businesses based on these market opportunities. Influencers are becoming more selective, opting for collaborations that align with their personal brand values, such as sustainability and female empowerment. This shift marks a departure from the days when follower count was paramount. Today, the focus is on diversity, inclusivity, and the unique value an influencer can offer. This market relationship reflects on some points that I want to highlight as marketing lessons that can be taken to other areas as well: - Building an engaged community is crucial. This involves regular posting and interaction with your audience. Understand your audience and talk to people who are passionate about the same segment, by the same destination and support each other, with tips, good deals etc. - While maintaining consistency in posting, it's important to vary the content to keep the audience engaged and interested. - Means to monetize your content creatively, including brand deals, affiliate links, and user-generated content (UGC). Always emphasize the importance of aligning with brands that match your niche and being genuine in product recommendations. - Aesthetics matter! Ensuring your online presence is professional and aligned with potential brand partners is key. This includes having a marketable aesthetic and avoiding content that could deter brands. - Finally, have patience and persistence, this is a game of attempts and from the analysis of everything that is created from content it is always good to adapt your content and understand the lessons learned at each stage of this process until you reach the ideal content for your audience and an engaged community passionate about defending your "brand". In the future, influencer marketing will continue to shape brand stories and attract people. But to be successful in this changing time, we need a thoughtful plan that keeps up with the new trends and values real, meaningful partnerships. #InfluencerMarketing #DigitalMarketing #TravelAndTourism #BrandCollaborations
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Account Management | Integrated Brand Solutions | Influencer Marketing Campaign Specialist | Consultative Sales | Video Content Strategy | Content Creation
🚀 Disruption Alert: Evolution in the Influencer Marketing Industry 🚀 With over 2 years of experience as a Brands Account Manager at a media agency, I've had the privilege of witnessing firsthand the remarkable shifts in the influencer marketing landscape. 🌐✨ 🔗 Direct Access to Creators: With the rise of social media platforms, brands are now able to connect directly with content creators. This access empowers brands to build more authentic relationships. The era of intermediaries is fading as brands have enabled themselves to collaborate with creators who align seamlessly with their vision, directly. 💲 Price Variation Dynamics: The traditional pricing models of influencer agencies are taking a hit. As the industry evolves, brands and influencers are collaboratively determining pricing structures that are fair, transparent, and exclusive of additional service charges. This democratization of pricing ensures that both parties find common ground, and eliminate middlemen. 🏢 In-House Marketing Power: One fascinating disruption I've witnessed is the growing capabilities of in-house marketing teams. Brands are increasingly equipped to handle various aspects of influencer marketing campaigns in-house, from research and communication to negotiation, strategy, execution, and post-campaign analysis. This autonomy eliminates the need to solely rely on external agencies for brand campaigns, fostering a sense of ownership and control. 🌐 Pan-India Reach: Digital platforms have obliterated geographical boundaries. Brands can now collaborate with influencers from across the nation, expanding their reach and resonating with diverse audiences. This connectivity has changed the dynamics of agency selection and the need for regional agencies that are limited by geographic constraints is being reconsidered. Instead, the focus is shifting towards pan-India agencies that have the infrastructure and resources to execute large-scale campaigns that span regions and resonate with a broader audience. Embracing these changes will undoubtedly open new avenues for brands and agencies to connect with their respective audience in more authentic and meaningful ways. Let's continue to adapt, learn, and navigate this exciting journey of change! 🌟💼 #InfluencerMarketing #DigitalEvolution #MarketingDisruption #CreativityUnleashed
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#InfluencerMarketing isn’t a niche tactic that brands are ‘trying out’ anymore. Over 80% of brands surveyed admitted to running nearly 20 influencer-led activations, with a third of them attesting to the impact of these campaigns on audiences. With the growth of the communications industry, influencer marketing has evolved remarkably. Our Beauty & Wellness Comms Director Nermeen Salama shares her insights with Campaign Middle East on how communicators and brands can connect more effectively with consumers. Check out the article here: https://lnkd.in/dyV9EdqD
Navigating the new dynamics of brand-influencer relationships - Campaign Middle East
https://campaignme.com
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👉 Harnessing the Power of Authenticity and Connection 👉 In today's marketing landscape, influencer strategies reign supreme. These collaborations tap into the influence of online personalities, offering direct access to engaged audiences. Let's explore the core of influencer marketing and how businesses can wield its power. 1. Power of the Influencer: Influencer marketing joins brands with individuals who hold sway in specific niches. These influencers have dedicated followers who value their opinions, making them potent brand advocates. The approach involves subtle product integration into relatable content. 2. Choosing Wisely: Selecting compatible influencers is crucial. Relevance, audience demographics, and engagement rates drive this choice. Micro-influencers, with smaller but enthusiastic followings, offer a genuine touch that resonates. 3. Authenticity Rules: Authenticity is the heart of influencer success. Today's consumers spot insincerity instantly. Brands must grant influencers creative freedom to organically feature products, avoiding forced endorsements. 4. Cultivating Bonds: Real connections power impactful influencer partnerships. Brands should treat influencers as allies, valuing their input and weaving their ideas into campaigns. Long-term collaborations foster loyalty. 5. Sharp Objectives: Clear objectives are the backbone of any strategy. Whether it's boosting sales, enhancing brand image, or widening reach, a defined goal sharpens both brand and influencer efforts. 6. Platform Precision: Influencers thrive on various platforms, each with unique strengths. The ideal platform choice hinges on campaign goals and audience preferences. 7. Transparent Transactions: Transparency is paramount. Disclosing paid partnerships is standard practice. Honesty builds audience trust and preserves influencer content's authenticity. 8. Metrics for Mastery: Measuring results is essential for refining future campaigns. Engagement rates, conversions, and reach offer insights into campaign effectiveness, enabling ongoing optimization. 9. Embracing Evolution: Adaptability is key in this ever-changing arena. Brands must stay nimble, capitalizing on emerging trends and technologies to craft innovative campaigns. 👉 In conclusion, influencer marketing, a potent strategy, bridges brands and audiences through authenticity. By aligning with the right influencers, nurturing genuine relationships, and embracing transparency, brands can harness influencer marketing's potential and reap remarkable rewards in the dynamic digital realm. . . . . #style #fashioninfluencer #onlinemarketing #marketingtips #marketingagency #beauty #contentcreator #digitalinfluencer #youtube #digitalmarketingagency #microinfluencer #like #influenceragency #discoverunder #lifestyleblogger #advertising #instagrammarketing #pr #bloggers #seo #influenceritalia #likeforlikes #socialmediainfluencer #picoftheday #influencerblogger #socialmediamanager #socialmediamarketing
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Seeking new career opportunities I Senior Executive Assistant @ GEORGES HOBEIKA l Project Manager I Copywriter I Content Strategist l B2B + Digital Marketing Enthusiast
🟡 Influencer marketing is now a key component of digital marketing plans be it for brand awareness, selling products, increasing traffic to websites. It has grown into a $21.1 billion industry. The ever-changing landscape of B2B marketing demands continuous adaptation. Amidst the influx of competitors, new products, mediums, and challenges, one strategy stands strong: influencer marketing. 𝗞𝗲𝘆 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗙𝗿𝗼𝗺 𝗧𝗵𝗲 𝟮𝟬𝟮𝟮 𝗕𝟮𝗕 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝗽𝗼𝗿𝘁: ➢ 1/3 of B2B brands reported influencer marketing has directly led to increased sales/revenue ➤ 86% of B2B brands considered their influencer efforts successful ➢ 65% say internal executives were effective at increasing influence of the brand ➤ 85% of respondents said they believed interest in working with influencers would increase in the next 12 months ➢ 100% of B2B marketers who reported having an always-on influencer program said it was successful ➤ Employee shares got 8x more engagement and 561% of the reach brand messages do ➢ 87% of responses said that having an audience’s trust and reaching a relevant audience were must-haves for their influencers When people think of B2B influence, they frequently picture lengthy, structured LinkedIn posts that describe the advantages of software or expert services. But in the near future, more companies will use humour, short-form content like TikTok or Instagram Reels, and memes to engage with target audiences on a more personal level. Looking to the future B2B influencer marketing may become less formal and more relatable. 𝘚𝘰𝘶𝘳𝘤𝘦: TopRank Marketing #b2bmarketing #influencermarketing #brandawareness #strategymatters
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Co-Founder at Uplify - Programmatic With Influencers || Vipassana Meditation Follower || Ice Hockey Player
I found these insights very interesting and wanted to share them with you - Navigating Influencer Marketing: Top 10 Insights (PART 1) 🌐 1. Global Momentum: A surge in global response, with 31% of respondents from Africa, signals an evolving international landscape for influencer marketing. 💸 2. Economic Resilience: Anticipated to hit $21.1 billion in 2023, influencer marketing showcases remarkable growth, defying economic challenges globally. 📈 3. Fashion's Dominance: Fashion & Beauty reigns supreme, representing 25% of respondents, a significant uptick from last year's 15%. 💰 4. Budget Confidence: Over 83% express confidence in influencer marketing, despite a slight dip from last year's 90%, reinforcing its value. 👍 5. Continuous Commitment: A solid 82% plan to allocate a budget to influencer marketing in 2023, showcasing sustained confidence and commitment. 💼 6. Increased Spending Intentions: 67% plan to increase influencer marketing spend in 2023, affirming its strategic importance. 🌐 7. Global Platform Battle: TikTok (42%) and Instagram Reels (34%) engage in a close battle for delivering the best ROI in 2023, highlighting the evolving landscape of short-form video marketing. 🤖 8. Tech-Infused Strategies: Over 60% plan to integrate AI or ML in influencer campaigns, marking a shift towards technology-driven marketing strategies. 📏 9. Nano-Micro Influence: A strong preference for smaller influencers with 39% favoring nano-influencers (1K-10K followers) and 30% opting for micro-influencers (10K-100K). 🤝 10. Relationship Focus: 61% prefer working with the same influencers, emphasizing the value of building long-term, trust-based partnerships. based on The State of Influencer Marketing 2023: Benchmark Report #ingameadvertising #twitch #youtube #creatoreconomy #influencermarketing #advertising #streaming #gaming #ctvadvertising #sponsorship #influencer #adtech #esports #media #creators #livestreaming #streamers #livecommerce
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