In our most recent Prosumer Report, we found that 88% of Filipino Prosumers feel more empowered to speak up for what is right because of the support of the communities that they belong to. These communities, built on shared values and mutual respect, are providing a platform for Filipinos to find their voice and advocate for important issues in society. This is important: This phenomenon allows marginalized voices in society to be heard and it also allows for richer, more inclusive dialogues on important matters that affect our society. The strength and solidarity found in these communities are fostering a new era of activism and engagement. Filipino Prosumers are banking on the power of collective support to address pressing issues, challenge injustices, and drive positive change. This is a testament to the transformative power of communities in shaping a more just, more equitable, and more inclusive society. For brands and companies, this trend underscores the critical need to listen more closely, more intently, and more purposefully to their consumers. Building meaningful relationships with Filipino consumers requires an understanding and appreciation of their voices and their values. By engaging and supporting these empowered communities, brands can foster trust, loyalty, and a deeper connection with their audiences. We recently launched a white paper on the importance of communities and subcultures in the Philippines. If you want to receive a copy, click on to https://lnkd.in/grQkajyZ #Communities #Subcultures #InfluencerMarketing #Empowerment #Community #Prosumers #ConsumerVoice #MeaningfulBrands #Meaningfulness #Brands #LGBTQIA #LGBT #Pride Havas Media Network Havas Creative Network Jos Ortega Philip Tiongson Angie Tijam - Tohid Jay Lim Shayne Madamba Rozzaine V. Barbie Sison Liz Tordesillas Abigail Marzan Amor H. Magno, DMD, Dayniel Garcia
Tungkol sa amin
HAVAS Ortega is the fully-integrated communications solutions agency in the Philippines that is making a meaningful difference to brands, businesses and people.
- Website
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http://www.havasortega.com
External na link para sa HAVAS Ortega
- Industriya
- Mga Serbisyo sa Advertising
- Laki ng kompanya
- 51-200 empleyado
- Headquarters
- Makati, Metro Manila
- Uri
- Partnership
- Mga Specialty
- Advertising and Media Strategy and Communications, Digital Marketing, Brand Activation, PR, Creative and Design, Data and Analytics for Brands, Social Media, Traditional and Online Media, Programmatic Advertising, Performance Marketing, Advergaming, Music Marketing, Content Development, Branding, Design, Ethnographic Research, Econometric Modeling
Mga Lokasyon
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Pangunahin
Penthouse, 369 Sen. Gil Puyat cor Makati Avenue
Makati, Metro Manila 1200, PH
Mga empleyado sa HAVAS Ortega
Mga update
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The spirited FORZA HAVAS football team and fans delivered on its objective for the day - FUN ⚽️🤩🥰 #AdoboCup2024 #forzahavas #culture #people HAVAS Red PH HAVAS Life Manila HAVAS Market PH
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In today's digital age, the communities we belong to are reshaping our identities and how we connect with the world. In our most recent research amongst Filipino Prosumers, we found that -- >> 45% of Prosumers most strongly identify with their online communities, surpassing the 31% who identify most with their religious communities; and >> a whopping 65% say that the community they belong to defines who they are more than their being Filipino. These findings underscore the profound impact of online communities. On social media, we find spaces where we can express ourselves freely and feel a sense of safety amidst the chaos of the real world. These virtual havens are more than just social networks — they are the building blocks of new subcultures, driven by shared interests and values. For SWAY, the influencer marketing unit of HAVAS Red PH at HAVAS Ortega, resonating with subcultures and communities through partnerships with influencers and content creators is a crucial step towards building meaningful relationships with consumers. SWAY believes that influencers and content creators are more than just paid media touchpoints that can augment reach and views; rather, they are leaders and sources of inspiration for the consumer to live their digital lives in communities and subcultures that are important to them. We expand on these ideas in our white paper, "Unveiling the Underground". If you want a copy of our white paper, head on to https://lnkd.in/grQkajyZ . If you also want an exclusive presentation of our research findings and insights, please feel to contact us. #DigitalIdentity #OnlineCommunities #Prosumers #Philippines #SocialMedia #CommunityBuilding #Community #Communities #Filipino #Consumers #SocialMedia #Subcultures #Insights #Research #Influencers #InfluencerMarketing #ContentCreators #Content
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Hazel Carlos , our Associate Business Director shares her experience during a recent business trip to Indonesia: Last week, I was able to witness a truly unforgettable personal experience with Shell Eco-marathon 2024 which happened in Lombok, Indonesia. It was a meaningful experience to get to know our Shell Global clients and immersing myself with the culture of different markets. Having Havas as one of their partners during the event, I was able to learn more about the program. Shell Eco-marathon is one of the world’s leading student engineering competitions. A global academic program that gives thousands of students from across the world to showcase their ability to design, build, and drive some of the world’s most energy-efficient vehicles. As a volunteer, it opened my eyes with incredible stories and memories that the world is full of endless possibilities and opportunities for growth. #shellecomarathon
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Ni-repost ito ni HAVAS Ortega
#PJMAInsider: Wrapping up this year’s motion as we discuss the future of the Philippines’ biggest junior #marketing and #advertising convention, MADWORLD, at the HAVAS Ortega office, last July 03, 2024. 🌐 We are delighted to engage in the collaborative insights of our federation’s 37th National Executive Board officers, witnessed and enriched by the Philippine Marketing Association represented by Director for Youth & Academe, Ms. Leah Marie Ayeng and Chair John Patrick Patria, HAVAS Ortega represented by CEO and Chairman Mr. Jos Ortega, and HAVAS Red PH represented by Ms. Dayniel Garcia, Mr. Jeremiah Nataba, Ms. Maria Lourdes Escalona, Ms. Nina Prim Bernardino. We invite you to dive deeper with us as we continue to immerse you in experiences designed to equip thousands of aspiring marketers with invaluable insights and transformative opportunities! Let the motion of our generation not stop here! 🚀 #MADWORLD2024 #ExperienceInMotion
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Ni-repost ito ni HAVAS Ortega
Congratulations to HAVAS Life Manila, HAVAS Red PH, and HAVAS Creatives for winning Gold in the Best Event/Experiential Campaign category at The MX Awards with the campaign "LAST LUNG OF MANILA," in collaboration with our client, Boehringer Ingelheim Philippines! The MX Awards celebrate exceptional work both internally and externally. Since the launch of the MX system in 2021 (formerly The Havas Media Group Awards), we have aimed to highlight the best Meaningful Experiences across our media network. Here's to more meaningful work ahead! #OneHAVAS #HAVASAllin #HealthcareMarketing Big thanks to the team behind this campaign! HAVAS Ortega Candy Ting Jos Ortega Amor H. Magno, DMD, MScD-Periodontics Karmela Santos Jeuls Hermosisima Blue Soon Angie Tijam - Tohid Philip Tiongson Mel Panabi Dayniel Garcia Jookie Radoc Kate B. Gerry Cacanindin Marc Samuel De Vera Villa Rica Manuel Kat Rodriguez Mady Marcelino
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Ni-repost ito ni HAVAS Ortega
#PJMAInsider: Immerse in the legacy built by the motion of MADWORLD over the years, as Mr. Jos Ortega, CEO and Chairman of HAVAS Ortega, tells of the tale behind the vision that beared fruit from the journeys of PJMA’s leaders from then to now to serve for the biggest junior marketing and advertising convention of the Philippines, in his keynote segment, “Immersing in the Moment.” 💡#ExperientialMarketing Takeaway: “The next big thing after experiential marketing may be a marketing fueled by culture.”—Stay tuned! 📈 #PJMAInquires: Which topic for this year’s MADWORLD resonated with you the most? Tell us in the comments below! #MADWORLD2024 #ExperienceInMotion
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Ni-repost ito ni HAVAS Ortega
#PJMAInsider: Take the first steps towards the strong mindset that makes a consistent entertainer in a top-notch agency, as Ms. Shayne Madamba, Chief Digital Officer of HAVAS Ortega introduces the competencies that an excellent experiential marketer should possess, with the highlights of “Enthralling Entertainment.” 💡 #ExperientialMarketing Takeaway: “A veteran of experiential marketing has mastered the ability to not be reactive to situations using foresight rather than hindsight.” #PJMAInquires: What do you think are the core competencies that an agency person needs to champion on experiential marketing? Tell us in the comments below! #MADWORLD2024 #ExperienceInMotion