HAVAS Red PH

In our most recent Prosumer Report, we found that 88% of Filipino Prosumers feel more empowered to speak up for what is right because of the support of the communities that they belong to. These communities, built on shared values and mutual respect, are providing a platform for Filipinos to find their voice and advocate for important issues in society. This is important: This phenomenon allows marginalized voices in society to be heard and it also allows for richer, more inclusive dialogues on important matters that affect our society. The strength and solidarity found in these communities are fostering a new era of activism and engagement. Filipino Prosumers are banking on the power of collective support to address pressing issues, challenge injustices, and drive positive change. This is a testament to the transformative power of communities in shaping a more just, more equitable, and more inclusive society. For brands and companies, this trend underscores the critical need to listen more closely, more intently, and more purposefully to their consumers. Building meaningful relationships with Filipino consumers requires an understanding and appreciation of their voices and their values. By engaging and supporting these empowered communities, brands can foster trust, loyalty, and a deeper connection with their audiences. We recently launched a white paper on the importance of communities and subcultures in the Philippines. If you want to receive a copy, click on to https://lnkd.in/grQkajyZ #Communities #Subcultures #InfluencerMarketing #Empowerment #Community #Prosumers #ConsumerVoice #MeaningfulBrands #Meaningfulness #Brands #LGBTQIA #LGBT #Pride Havas Media Network Havas Creative Network Jos Ortega Philip Tiongson Angie Tijam - Tohid Jay Lim Shayne Madamba Rozzaine V. Barbie Sison Liz Tordesillas Abigail Marzan Amor H. Magno, DMD, Dayniel Garcia

At SWAY, the influencer marketing arm of HAVAS Red PH at HAVAS Ortega, we understand that connecting with subcultures through influencers and content creators is essential for building strong consumer relationships. We see influencers and creators not just as a way to boost reach and views, but as leaders who inspire consumers to engage with the communities and subcultures that matter to them. In today's digital age, the communities we belong to are reshaping how we see ourselves and connect with others. Our recent study of Filipino Prosumers revealed some fascinating insights: - 45% of Prosumers most strongly identify with their online communities, surpassing the 31% who identify most with their religious communities; and - 65% say that the community they belong to defines who they are more than their being Filipino. These findings highlight the immense power of online communities. Social media gives us spaces where we can express ourselves freely and feel safe, even when the real world gets chaotic. These virtual havens are more than just networks — they’re the foundation of new subcultures driven by shared interests and values. Prosumers are the leading-edge 15-20% consumers, who are forward thinking, influential, proactive and socially and/or environmetally conscious. They are first to market. What they curerntly think, feel and do are usually 18-24 months ahead of the mainstream. Want to dive deeper into these ideas? Check out our white paper, "Unveiling the Underground," at https://lnkd.in/gtxgjNj2. If you’re interested in an exclusive presentation of our research findings and insights, or find out how we can engage with the communities and their subcultures, please send us a message. Or contact Jos Ortega, Jeuls Hermosisima or Dayniel Garcia. #Prosumer #Community #SWAY #Subculture #Influencers HAVAS Red AU Havas Red UK HAVAS Red US HAVAS Red ME PR Pundit Havas Red

Congratulations to HAVAS Life Manila, HAVAS Red PH, and HAVAS Creatives for winning Gold in the Best Event/Experiential Campaign category at The MX Awards with the campaign "LAST LUNG OF MANILA," in collaboration with our client, Boehringer Ingelheim Philippines! The MX Awards celebrate exceptional work both internally and externally. Since the launch of the MX system in 2021 (formerly The Havas Media Group Awards), we have aimed to highlight the best Meaningful Experiences across our media network. Here's to more meaningful work ahead! #OneHAVAS #HAVASAllin #HealthcareMarketing Big thanks to the team behind this campaign! HAVAS Ortega Candy Ting Jos Ortega Amor H. Magno, DMD, MScD-Periodontics Karmela Santos Jeuls Hermosisima Blue Soon Angie Tijam - Tohid Philip Tiongson Mel Panabi Dayniel Garcia Jookie Radoc Kate B. Gerry Cacanindin Marc Samuel De Vera Villa Rica Manuel Kat Rodriguez Mady Marcelino

Experiential PR is redefining brand engagement, moving beyond FOMO to building authentic communities. As Aayushi Barman highlights, "Experientials provide an invaluable opportunity for people to come together, interact, and form meaningful relations." Discover the power of interactive experiences that humanise brands and create lasting emotional connections. Dive into her insights on why experiences will shape future marketing strategies. #MeaningfulConversations

#PJMAInsider: Wrapping up this year’s motion as we discuss the future of the Philippines’ biggest junior #marketing and #advertising convention, MADWORLD, at the HAVAS Ortega office, last July 03, 2024. 🌐 We are delighted to engage in the collaborative insights of our federation’s 37th National Executive Board officers, witnessed and enriched by the Philippine Marketing Association represented by Director for Youth & Academe, Ms. Leah Marie Ayeng and Chair John Patrick Patria, HAVAS Ortega represented by CEO and Chairman Mr. Jos Ortega, and HAVAS Red PH represented by Ms. Dayniel Garcia, Mr. Jeremiah Nataba, Ms. Maria Lourdes Escalona, Ms. Nina Prim Bernardino. We invite you to dive deeper with us as we continue to immerse you in experiences designed to equip thousands of aspiring marketers with invaluable insights and transformative opportunities! Let the motion of our generation not stop here! 🚀 #MADWORLD2024 #ExperienceInMotion

The HAVAS Red team had an amazing time at the Sun Life Play for Life Media Conference! We were thrilled to see Sun Life's brand ambassadors in action — Piolo Pascual, Sarah Geronimo, and Matteo Guidicelli. A big thank you to Sun Life Philippines for hosting, and to our media friends for their support and attendance!

#PJMAInsider: Immerse in the legacy built by the motion of MADWORLD over the years, as Mr. Jos Ortega, CEO and Chairman of HAVAS Ortega, tells of the tale behind the vision that beared fruit from the journeys of PJMA’s leaders from then to now to serve for the biggest junior marketing and advertising convention of the Philippines, in his keynote segment, “Immersing in the Moment.” 💡#ExperientialMarketing Takeaway: “The next big thing after experiential marketing may be a marketing fueled by culture.”—Stay tuned! 📈 #PJMAInquires: Which topic for this year’s MADWORLD resonated with you the most? Tell us in the comments below! #MADWORLD2024 #ExperienceInMotion

Our team at HAVAS Red is a colorful combination of diverse interests and passions! Whether it’s jamming to Taylor Swift on our Swiftie Day 🎶, testing ourselves in lightsaber combat 🌌, diving into thrilling D&D quests 🐉, or being LGBTQ allies as we honor Pride Month 🏳️🌈 – we believe in celebrating what makes each of us unique. These are not only activities coursing through our office life; rather, it is something inseparable from how we go about doing the work every day. With SWAY by HAVAS Red, we tap deep into knowledge of many subcultures when developing authentic and meaningful strategies to really resonate with an audience. Swipe to see the moments that make us who we are, and share your favorite subcultures with us down in the comments below! 👇 HAVAS Ortega Jos Ortega Jeuls Hermosisima Kate B. Anica Borromeo Andee Puyat Jookie Radoc HAVAS Red US Havas Red UK HAVAS Red AU HAVAS Red ME PR Pundit Havas Red James Wright Linda Descano #HAVASRed #Diversity #Subcultures #HAVAS #TaylorSwift #StarWars #DnD #PrideMonth #LGBTQ #Inclusivity

The power of communities like The Bike Scouts Project lies in their daily storytelling, enriching our understanding with local, real-time visual data. These shared experiences not only enhance preparedness against severe weather but also foster resilience and swift responses in times of crisis. It's a testament to collective strength and solidarity. #SwayByHavasRed #community #storytelling Dayniel Garcia Jeuls Hermosisima Jeremiah Nataba