Hey Andrew Edgecliffe-Johnson - a prime example of 'comms' not being an integral part of the brand. PwC has five 'values' that SHOULD be woven into the fabric and culture of every employee's decision making. They are: 1) Act with Integrity 2) Make a Difference 3) Care 4) Work Together 5) Reimagine the Possible Whatever the contractual arrangements, this apparently HR-led process has contradicted 1), 3) and 4). So it should have been dropped as an idea right away. It's so easy to get this right, but only if EVERYONE within the business is hired on the basis of living (and communicating) those values at all times.
PwC has launched a round of “silent lay-offs” in the UK, telling affected staff not to inform their colleagues why they are leaving but instead to adhere to some robotic “suggested wording” provided by HR if they want to send goodbye messages. Did nobody stop for a moment to think how this would be received?
Communications Specialist @ Great Speech Writing & Communications | Writer | Trainer | Coach
3wWow… they’re really compromising 1 & 3. And I’d imagine it’s not really what they had in mind for 5 either!!