Laurel Rossi’s Post

In our industry, advertisers wield the power to influence how people see themselves and their potential. We have the capacity to shift perceptions and redefine societal norms. It's imperative for brands to approach this with intention and inclusivity, driving better outcomes. Louisa Wong, CEO of XR Extreme Reach, speaks volumes about true inclusion. I agree, inclusion isn't just about diverse faces—it's about cultural nuances and genuine intention. 💫 #HireDifferent #Brands #Culture #Advertising #inclusion

Health & Wellness: Can Tech Bridge the Cultural Divide? In a world that increasingly recognizes the spectrum of identities, the urgent need to adapt our health systems to this reality becomes more apparent. Yet, healthcare still often lags behind in reflecting this complexity. A recent panel cohosted by Havas & Infillion tackled the vast potential and current challenges we are facing at the intersection of technology, culture, and healthcare. Dive into this transformative discussion through our comprehensive blog write-up here: https://lnkd.in/eVqGEp_X If you're pressed for time, feel free to save the blog for later—it's well worth the read! Meanwhile, here are my top takeaways from this panel of experts: 🔹 Amanda Ralston, M.Ed., BCBA, LBA eloquently challenged binary thinking in healthcare, advocating for a holistic view that appreciates the full spectrum of human identity. "We must rise above dichotomous thinking to truly embrace the complexity of human identity," Amanda remarked. 🔹 Cedric "Jamie" Rutland MD FCCP highlighted the tangible impacts of non-inclusive healthcare practices, emphasizing the necessity for training that equips healthcare providers to better understand diverse patient experiences. "Many physicians are not comfortable with non-binary individuals, significantly affecting patient willingness to seek care." Jamie noted. 🔹 Oodaye Shukla underscored the critical role of data, stressing the need for purposeful collection that serves all demographics. "Data must be purposeful, inclusive, and reflective of all demographics to be truly transformative," Oodaye explained. 🔹Brian Robinson, our moderator, encapsulated the stakes of our discussions, "We are at a crucial juncture in scientific advancement, and it's imperative that we harness this momentum to foster meaningful change." Being a CMO, a life-long creative marketer, and a proud founder of Creative Spirit US, I could go on and on about this topic, but I'll pause..for now! A VERY special thank you to our panelists for not only illuminating these pressing issues but also highlighting the essential role of empathy in healthcare marketing. It is my hope that we will all be inspired by the potential of leveraging technology alongside a cultural movement that prioritizes inclusivity, creating a more human-centric healthcare experience for everyone. ✨ #HealthCareMarketing #NonBinary #Data #FutureofHealth #InfillionAtCannes #CannesLions

I so enjoyed last month's panel topic "Why Programmatic Shouldn't Be A Dirty Word For Creatives" which brought together programmatic experts from Bain & Company, Infillion, GSD&M, inPowered AI, and Tubi to have an honest (and quite lively!) conversation on all things programmatic advertising. We discussed everything from how we communicate its benefits in the adtech industry, to how we collaborate, to how we figure out the actual ecosystem of programmatic. So many in our industry know this already, but it's a point worth repeating: It is essential to bridge the gap between creativity and technology in advertising. As Dave Kersey noted, "AI has been part of our toolkit for over a decade," highlighting that automation can enhance creativity rather than hinder it. Check out the full recap and conversation in our latest blog—you don't want to miss it this week: https://bit.ly/ProgXInfil #ProgrammaticAdvertising #AdTech #InfillionAtCannes #AI #CreativeTech

Thank you Target for always getting it right.

One week later: Reflections on Our DEI in Production Panel Thank you to everyone who joined us and contributed to such an enriching discussion at last week's Infillion Café panel " Beyond the Buzz: How DEI in Production Elevates Creative Effectiveness." We had an amazing lineup of speakers who brought so much wisdom, passion, and first hand experience to the table: 🎦 Shazzia K., Chief Talent & Innovation Officer at Havas, reminded us that “Inclusion needs to be at the heart of our creative processes.” 🎦 Taryn Crouthers, President of ATTN:, emphasized, “Authenticity is a must for today’s audiences.” 🎦 Derrick Johnson, CEO of the NAACP, stressed, “Our content should mirror the rich diversity of our society to foster growth.” 🎦 Efrain Ayala, Global Creative Effectiveness & Diversity & Inclusion Director at Reckitt, shared, “82% of consumers prefer brands that share their values, especially those committed to DEI.” I am extraordinarily proud of the conversations that were sparked. We all know DEI is so much more than a business strategy; it's a vital component to creating impactful stories that resonate with everyone. At Infillion, we're committed to elevating media in more ways than one, including diverse voices. For those interested in a deeper dive into the discussion, I invite you to read more about the panel and its insights in our latest blog: https://bit.ly/BeyBuzzBlog #InfillionAtCannes #CannesLions2024 #DiversityinProduction #DiverseStorytelling #Brands

A magical evening and conversation for sure. Discussing diverse media and our ambitions as a company and as an executive in this industry is top of the list. Thanks Sheila Marmon for making sure we keep this conversation going and for starting the conversation in the first place. #cannes2024