Kyle Patel’s Post

A bringing together of industry subject matter experts, services & products from several legacy agencies (including Across Health), introducing Precision AQ. AQ stands for Access Quotient. It’s the concept we created to guide our progress to our purpose — empowering access to life-changing medicine for all. Ensuring that everything we do enables treatments to reach the people who need them, when they need them. Our method is unique, our ambition is clear: widening access for all. https://lnkd.in/eSQarXzn

Exciting changes that fuse the Science (IQ) & Empathy (EQ) to drive greater access for life saving medicines. #precisionAQ

Join our upcoming webinar to understand how to benchmark your brands customer experience against key competitors and see how your spend & effort to date in the omnichannel space is impacting what HCPs think & do!

Are you interested in learning about the state of omnichannel in Life Sciences? Participate in our survey we've been running for the last 16 years and get a free report on the industry's progress with regards to commercial & medical omnichannel maturity, and if you can get 15 colleagues from your team to participate, we'll offer a deeper dive report on your omnichannel maturity and areas of focus compared to the industry benchmark. Plus, five lucky participants will win a $250 Amazon voucher. Don't miss out on this opportunity to gain valuable insights into the industry and for your organization.

Please visit my colleagues at booth #6 should you be attending the 'Reuters Pharma' event in Barcelona.

Every year, we ask those of you who are in the life sciences industry for your thoughts on the evolution of Digital/Omnichannel. Please, take some time to provide your insights again - should 15+ company staff input from your organization, we can provide a full report back to you to see where you compare Vs the industry average!

Thank you for sharing ▪ Kasper we have seen the trend of using NPS and other KPIs/surrogates to understand HCPs brand intentions, give better predictions for brand use and show correlations with outcomes like market share and this space and evidence will continue to grow. We often get fixated on the share of voice (# of touch points generated across our channels) and while this is important, what is is also of value is understanding and capturing the HCPs quality of interaction (quality of voice) this insight underpins the NPS scores we see (good and bad). Understanding this helps brands to focus on the areas that need improving, be more competitive and ultimately customer centric in their approach.