Keywords Studios’ Post

Here is why your game might need some GaaSaaS! 👇 Imagine you just shipped your new title and it quickly turns profitable. Who do you assign to maintain and further improve your game? You could keep your dedicated dev team assigned to it. But to be honest, teams that excel at building games and teams that excel at running games require different skills, sometimes to the point of being in total opposition. To keep your risk low and prevent your team from unsustainable internal growth, you could turn to Games as a Service, as a Service (GaaSaaS). Our team at Lively Studio is specialised in this area and Live Ops as a whole. Studio Design Director Mark Sorrell shares his insight in our newest blog post: https://loom.ly/FTWJ_tI P.S. Can we agree on how to pronounce this beast - [gaßazz]? 😅

We’re honoured to have been named 'Best QA & Localisation Provider' at the Develop:Star Awards. 🏆 Massive congratulations to our passionate Globalize teams! This award wouldn't have been possible without your amazing work, flexibility, and adaptability in approaching each partner and client IP with fresh eyes. ✨ Many thanks to all our industry peers who voted for us and trust us to imagine more for their IPs. Your affirmation means the world to us. 💙 #DevelopConf #DevelopStars #GamesIndustry

🎮 We're back for the final day at Develop:Brighton! If you're around, do visit our talented Create teams to chat about co-development, end-to-end dev and live-ops. You can find d3t at booth A26, Lively Studio and Electric Square at booth A49, and The Multiplayer Group (MPG) at booth B42/44. 🌟 If you're looking for your next career step, we recommend meeting our Create talent acquisition team at stand N16. Don't be shy - ask them what to include on the perfect game dev application letter or how to tweak your art portfolio to stand out among other applicants. Hope to see you around! #DevelopConf #GameJobs #GameDev #GameArt

Authenticity isn't just a buzzword in video game marketing - it's a necessity! Gamers are among the most passionate audiences out there, and creating genuine connections with them will boost your game's success. That's why authenticity is at the heart of who we are and what we do. Here are five approaches that help our marketing teams create authentic trailers and content for your game: https://loom.ly/DRlfOMM Contact us to find out more. 🤝 #GameMarketing #CreativeProduction

Trust and Safety folks, make sure to join this LinkedIn live session on July 11! Sharon Fisher, our Global Head of T&S, will be joining to share her thoughts on the biggest T&S issues of the year so far, such as data, GenAI, and child safety. This session will be focused on best practices - bring your questions! #ContentModeration

Explore how we approached testing a game that is designed to be chaotic, full of hidden surprises, double meanings, and a main character prone to slapstick clumsiness. For Goat Simulator 3, our team at Player Research needed to gain a deep understanding of Coffee Stain North’s intended player experience to come up with impactful recommendations on how to keep the chaos without compromising the game's usability or fun. As an example: is it considered part of the intended experience for a play tester to spend twenty five minutes climbing on a church roof, trying to headbutt church bells in a specific order, dressed as a goat wearing a Santa hat and a tutu 🐐🎅🩰⛪? No spoilers - read our case study here: https://loom.ly/Nigo34A #GamesIndustry

💡Our Globalize team wrapped up #LocWorld51 and #GameQualityForum in June. Dominick Kelly, our Localization Technology Solutions Director, attended both events in Dublin and Amsterdam. Check out his key learnings and insights from a game localization perspective. "Now more than ever, it's important to be curious about adopting solutions in collaboration with clients. Understanding how new technologies can add real value to a game development team and how to deploy them safely is vital. Not every game development process needs to chase the latest craze because not all AI products out there are suited for our clients' needs in the first place. Events like these are a fantastic opportunity to keep up with innovation across the industry. At LocWorld, I was honoured to hop on stage with Ruth Granados from Bethesda, who talked about the use of AI to properly categorise each piece of content in a game, automate metadata capture, and label it to minimise contextual errors throughout localization and quality assurance steps. Cristina Anselmi and Amanda Hawthorne from Electronic Arts do some brilliant work that focuses on making AI and Machine Translation more gender inclusive. At Game Quality Forum, Matt Ditton from Mighty Build and Test shared automation workflow best practices after having implemented our solution into the development process of 12 different games. All this innovation is not simple or easy to achieve but it makes my heart sing to see so many pioneers coming together to design ways to create better global player and customer experiences." 💙 Thank you to everyone who came around to network, exchange knowledge, and ask challenging questions. We hope to see you at gamescom! #L10N #FQA #LQA #ArtificialIntelligence

Keywords Studios has agreed to recommend a final cash offer by EQT Group to its shareholders. Find out more here - https://lnkd.in/eCCMsGcf