🚀Kantar Media’s Campaign Audience Validation™ tool empowered Publicis Groupe to unlock value for Alpina, gaining greater control over its Finesse launch campaign. 📊Working with its agency Publicis, Alpina needed accurate data and insights to inform its advertising strategies in this highly competitive category and to optimise its campaign to ensure it reached its target audience. 🤝Publicis partnered with Kantar Media for the launch of Finesse, collaborating to optimise campaign performance and validating its campaign impact with independent measurement. 📖Read our case study to find out how our Campaign Audience Validation tool™ helped Publicis solve their challenge: https://lnkd.in/egBe4WwM #Alpina #Publicis #AudiencesUnlocked
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⚽The media and marketing sectors are poised to capitalise on high viewer engagement during Euro 2024 in Germany - but what does Kantar Media data tell us about how to maximise ad impact among football fans? Precise audience profiling and people-centric measurement can significantly enhance media planning, as explains Deborah Kirner in this opinion piece. Read the article on: https://lnkd.in/ezT8bs63 #Euro2024 | #AudiencesUnlocked
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Kantar Media has been appointed by OSN to unlock audience insights in the Middle East by delivering a new audience measurement service ingesting data collected from their subscribers’ set top boxes. Keld Lunda Nielsen, Business Development Director and TechEdge CEO at Kantar Media commented on the announcement. Read the full release on: https://lnkd.in/epVZrksJ #OSN | #MiddleEast | #AudiencesUnlocked
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OSN appoints Kantar Media to unlock audience insights in the Middle East . Kantar Media has been appointed by OSN, the Middle East and North Africa (MENA) region’s leading TV entertainment company, to deliver a new audience measurement service ingesting data collected from their subscribers’ set top boxes using return path data technology. Read the full press release on: https://lnkd.in/epVZrksJ #OSN | #AudiencesUnlocked
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Thanks to all our clients, partners and colleagues from around the world who joined us for three very special days in Miami for the World Audiences Summit 2024. Moments like these reflect the momentum in the industry around how we collaborate, share best practice and deepen relationships to find solutions to measurement challenges. We look forward to continuing those discussions around the next open frontiers in the weeks and months that follow. Here are some highlights from our time together in Miami.
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We are thrilled to welcome clients, partners and colleagues from around the world to our annual World Audiences Summit in beautiful Miami. Many thanks to all those who have traveled from near and far as we share best practice and experiences in cross-platform and cross-media measurement. We look forward to the next three days of stimulating discussions and making new connections to strengthen and grow our ecosystem.
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