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In the dynamic landscape of our digital age, virtual events serve as pivotal platforms for global connectivity, fostering meaningful interactions and shared experiences among diverse audiences. Check out this post to learn more! https://hubs.la/Q02ysnNt0

Is your ad budget ready for digital’s rapid evolution? Discover key insights with Nielsen and TikTok at Cannes Lions. Learn how to measure success and understand your audience in a shifting landscape. https://bit.ly/4aU2nM6 

What would a conference visit be without the joy of meeting new people?! It was a pleasure, Kristina Smith-Meyer, having some rewarding exchanges on various lectures at the #DigiMarConNetherlands, e.g. the highly recommended lessons proposed by Olga Denisova from Semrush or some fundamental social media principles courtesy of Ogilvy's Tommy Wigley. I even caught a reference to my favourite Gossage quote. :) And, top of that: it was held in one of Europe's most legendary stadiums, I guess it's the ...? ;) #Media1 #DigitalMarketing #warmup

Susan Magrino & Mary Blanton Ogushwitz's Key Cannes Takeaways, Part 1 💡 After four days on the ground at #CannesLions, we can’t help but have a ton of takeaways and learnings to bring back to our team for exploration and implementation. So, let’s start with three big ones that continued to show up at a macro level throughout the week.    1. BRAND: Brand is everything. We learned that practices change, but principles endure. Build and strive to work with brands that people or your team would miss if they were to disappear. 2. PEOPLE: Investing in employees, trusting your audiences, and building communities - all people-centric concepts - are critical. At a festival where conversations of AI were everywhere, thought leaders went out of their way to stress how important humans are to all aspects and transactions for brands. 3. CREATIVITY: Creative and many creative tactics will be automated…creativity never can be. Continue to seek out and work with people who prioritize the ways in which brands can grow not only through tactics, but through creativity. Stay tuned for Part 2 next week where we share the biggest tactical takeaways for Marcomms & PR Professionals! #TopPRFirm #ThoughtLeadership #IndustryKnowledge #AlwaysLearning Cannes Lions International Festival of Creativity

Unleashing Gala Magic: 10+ Techniques to Entertain the Audience https://lnkd.in/ep5gaVSM

Unleashing Gala Magic: 10+ Techniques to Entertain the Audience https://lnkd.in/ep5gaVSM

If you're in the NYC area next week and looking for a great networking event plus an overview on the latest happenings in the Media industry, check out our #womeninmedia event on Thursday evening. We have an all-star lineup of leading female media execs with the very talented Kerry Flynn from Axios moderating. Speakers: Amy Tunick, Chief Marketing Officer, National CineMedia (NCM) Jenny Wall, Chief Marketing Officer, VideoAmp Linda Villani, Chief Revenue Officer, DailyMail.com Amidst the uncertainties of the media industry, advertisers, brands, and publishers are tackling internal and external hurdles. From layoffs to the imperative need to boost revenue, reach new audiences, and demonstrate performance, these entities require innovative approaches and execution strategies. With minimal margin for error, creative solutions are essential. Join industry professionals from renowned companies as they share: 💡 Innovative strategies for confronting challenges; media business models that are working 💡 How to expand audience reach 💡 Tips for staying relevant in times of disruption Looking to stand out at Cannes Lions this year? The event will end with a Cannes Lions festival preview and insights for brands, agencies, media companies and industry organizations about ways to align with Cannes Lions and Young Lions. From sponsorships, speaking opportunities, or on-the-ground activations at the festival, we’ll give you the inside scoop now so that you’re successful in June. Our location partner for this upcoming event is NCM, the official US Representative to the Cannes Lions International Festival of Creativity and the US Young Lions competition. *Must RSVP to attend this event* #media #advertising #cannes #upfronts

Cannes Lions International Festival of Creativity #Day2 A lot of walking, lot of inspirational talks, lot of FOMO feelings 😅 Day 2 was about BRAVERY. Don't be scared, be creative (but remember, it's just not only that). 1) McDonald's and E.L.F. BEAUTY (completely different companies) shared how connecting with their fan base (and not focusing on the 'haters'), co-creating with them and really joining the conversation, was key to their success and fueled highly successful campaigns based on true insights. 2) Mark Ritson's first ever Cannes talk 'Creative is not enough' - to be really controversial with all the other talks. In summary, #creativity it is a vital factor for communications, but there are so much more other elements when it comes to marketing effectiveness. From the importance of market orientation (diagnosis), to having a proper positioning and a clear understanding of who your target is (strategy) right through to the fundamentals of 4Ps tactics. With the amazing #TeamBayer #BayerCannesRoar Daria Costantini, Kelly Davies, Christian Galvez, Maria Cristina Sarmiento, Philipp Schuster Bayer | Consumer Health

🚀 2 Weeks To Go - Ready to Redefine Your Trade Show Experience? 🚀 Hello to all TEM enthusiasts out there! Are you eager to cast a brighter spotlight on your brand at trade shows? Looking to crack the code of trust-building in our fast-paced sector? The power of niche-targeting & personalisation can't be overstated! Discover how to focus on your specific audience, ensuring your brand's message is both heard and remembered. 🎯 🔖 Secure your spot for invaluable insights and actionable strategies: https://tli.sh/bs

🎥 Need a long-form video that captures your full speeches? Look no further. We can create engaging videos that showcase your message from start to finish. See this video we did for the Thrive By Five Media Event featuring 10 minutes of powerful speeches. Whether it's corporate events, conferences, or presentations, we've got you covered! #LongFormVideo #EventCoverage #Speeches #CorporateEvents #ConferenceVideo #ProfessionalVideography #ThriveByFive #EngagingContent #VideoProduction #ExecutiveImages #SydneyVideographer