Julia Brewing (she/her)’s Post

Today 10 years ago, I walked into the Facebook office for the very first time, my heart full of anticipation. The warmth and kindness with which my co-workers greeted me touched me deeply. From the outset, I was plunged into exciting projects, feeling a whirlwind of emotions—overwhelmed yet incredibly happy. Little did I know when I started my journey of joy, challenges, and immense learning. I am profoundly grateful to all my colleagues from across the globe, many of whom have turned into close friends. Onwards!

Now enjoy Flight mode on more than ever 🛫 👩✈️ This is your captain speaking: We’ve reached our cruising altitude, and you’re now free to move about the #metaverse. 😎 That’s right, we’re introducing Travel Mode on Meta Quest 2 and 3, so your friendly neighborhood headset just got travel friendlier. ✈️ We’re also excited to announce a new pilot program (pun intended) with Lufthansa! Together, we’ll outfit selected flights for customers of the new Lufthansa Allegris Business Class Suite with a variety of custom, dedicated MR content spanning entertainment, travel, wellness, games, and more—all designed to run on Quest 3 in Travel Mode. Meta Business Partner MSM.digital will create content and provide device setup, distribution, management, and technical support, in close collaboration with Meta and Lufthansa. This is a watershed moment for the broader industry: the first time an airline will offer access to Quest 3 headsets in a commercial in-flight setting. Check out the full announcement here: https://lnkd.in/dCg6zQuf

Mein lieber Freund Alex sucht Verstärkung im Team, meldet Euch bei ihm, wenn ihr Interesse habt!

OMR 2024 is in the books! The recent OMR Festival has been an extraordinary experience, setting a new benchmark in the industry. This year's OMR surpassed expectations with its exceptional visitor experience, captivating side events, and inspiring stage content. One of the standout moments of the event was an inspiring talk by Germany's Vice Chancellor, Robert Habeck. His message was both powerful and timely, emphasizing our collective responsibility to safeguard our freedom and peace. He reminded us of our duty to uphold and defend democracy, a sentiment that resonated deeply with the audience: https://lnkd.in/dTRaWtt9 As with every year, the event provided a wealth of insights into the state of the German internet. Particularly noteworthy was Roland Eisenbrand introduction of the 4C's for #Marketing in AI. This concept is something we will all undoubtedly encounter in the coming years, and it promises to shape the future of our industry. You can re-watch it here: https://lnkd.in/dKSZbJB5 What stood out most, however, was the relaxed atmosphere and the unwavering positivity of the organizers, who managed this colossal event with a smile at all times. Jasper Ramm all kudos go to you and your team! This year, Meta was represented by over 150 Metamates, engaging in numerous discussions about our marketing solutions and the future of #AI. We shared our vision for the future of marketing, sparking insightful conversations. We extend our heartfelt thanks to everyone who visited our headquarters, engaged in conversations with us, and provided valuable feedback. Your input helps us continually improve and excel in what we do. A special thanks to the exceptional OMR team led by Philipp Westermeyer. Their efforts have truly set new benchmarks not only for our industry but also for others. Their dedication and innovation have raised the bar for future events. We will be back for sure! 📸 @simonsteinbrecher

Meet Meta at #OMR24 🚀 We are back at #OMR24 and can’t wait to meet you on the ground! Visit us at our Meta booth at Hall A1 Stand E06 to explore the possibilities that our technologies can unlock for business growth and how we’re building for the future. The Meta x OMR event program is packed with vibrant keynotes, trainings and insightful conversations with brands and creators about how to turn connection into opportunity. Check out the full Meta x OMR line-up here 👇 https://lnkd.in/dWke7kh8

🚀 Unlock the Power of Automation: Don't Miss Meta's Marketing Summit Online! Join industry pioneers and leading brands at the Meta Marketing Summit online on 24 April 2024 from 10AM CEST. Throughout the morning you'll gain access to invaluable strategies and insights essential for navigating the ever-evolving digital landscape. We’ll delve into areas crucial for success in today's digital landscape, including: ✅ Generative AI in marketing ✅ Best-in-class Performance Marketing and Creativity ✅ Connecting with communities through short-form video ✅ The importance of measurement in a changing world Secure your place TODAY and stay ahead of the curve! https://lnkd.in/dz_KJ4AY #aiinmarketing #marketing #metamarketingsummit

3.5 billion reshared REELS per day ... diese Zahl hat sich in den letzten 12 Monaten fast verdreifacht😳 Bei unseren 2 House of Reels Events in Berlin und München im März ging es um Zahlen, Fakten und Best Practices für alle Marketers da draussen - wie der Name bereits verrät zum Thema Reels! Meine Kolleg*innen aus den unterschiedlichsten Abteilungen haben Marketern gemeinsam mit Bayer AboutYou Mawave Red Bull und vielen mehr IHRE Geheimrezepte verraten. *Key-Facts:* - Es geht IMMER um die Idee! Wenn du diese nicht in einem Satz Freunden & Familie erklären kannst, und sie zu viele Nachfragen haben, ist sie für ein Reel noch nicht ausgereift. - Red Bull verbringt fast 90% der Zeit damit, die Hook für ein Reel zu gestalten (denn mit 1.7 Sekunden Aufmerksamkeitsspanne bleibt nicht viel Zeit, Leute zum Weiterschauen zu catchen) - Ganz ohne Briefings geht's nicht, aber @tricksmitrick hat Recht: vertraut Creatorn. Immer noch erleben wir, wie Creator*innen als reine Werbeplakate statt Persönlichkeiten gesehen werden. Brands buchen Individuen, traut euch diese zu zeigen, um die Marke somit emotional aufladen zu können. - Marketers sollten Reels Ads nicht unterschätzen, denn es gibt drei Arten von Käufer*innen die unterschiedlich angesprochen werden sollten: 1) Diejenigen, die gezielt nach dem Produkt suchen, es sehen und sich dafür entscheiden 2) Diejenigen, die nicht wissen, dass sie es eventuell brauchen, sich beim Ansehen aber dafür entscheiden 3) Diejenigen, die sich gar nicht für das Produkt entscheiden, aber sich daran erinnern werden, diese Ad gesehen zu haben und eventuell zu einem späteren Zeitpunkt für das Produkt entscheiden. Danke an all unsere Gäste, die bei dem Event dabei waren und an all meine Kolleg*innen, die dieses Event möglich gemacht haben. Onwards! #marketing #reels #facebook #instagram

If you are looking for a great speaker on everything product management & leadership, I can highly recommend my close friend Petra. She will be a great and inspirational addition to any of your events - no matter if it is small or big 👇

Welcome to Europe, Threads! Threads is now also available in Europe!Today at noon we rolled out our text-based app Threads in all European countries. Here is the most important thing to know about Threads: - A post can be up to 500 characters long and include links, photos, voice messages and videos that are up to 5 minutes long. - To use Threads, you can simply use your Instagram account as a login and customize it for Threads. - Posts from Threads can be shared in your own Instagram story or via a link on another platform with just a few clicks. - Even without your own profile, you can view posts on Threads, search for accounts and get inspired by the conversations. Only for interaction with posts requires a separate profile. https://lnkd.in/dqrdaPVK Please also drop by @meta_in_deutschland.