Joseph L. Dressler’s Post

No matter if you are a brand, agency or ad tech vendor you have an opinion of Google's Privacy Sandbox. Please comment back based off what our CTO was quoted as saying and how that agrees or disagrees with your perspective. #privacysandbox #cookieless

Thank you Jacqueline Bittner and Thomas G. LeNoir III for hosting me on your podcast where we found the balance between sales, operations and project management. For anyone listening, you will hear more of the WHATs and WHY's people act the way they do (knowing people's motivations helps us understand their actions). Once we see this clearer, this allows us to move faster and get to a better business resolution so everyone succeeds. #projectmanagement #sales #leadership

I am so curious to get brands, marketers and agencies opinions on this. Does MRC accreditation factor into your decision when picking an Ad Tech partner? How important is the transparency of where your ads run and at what fees you really pay? We believe it should and look forward to supporting more brands that do as well. #brands #marketers #agencies #programmatic #rtb #digitalmedia https://lnkd.in/eXkJBVKg

Amy Jansen-Flynn is #hiring. Know anyone who might be interested? working for Amy in Aussie sounds like a dream opportunity to me. Sarah Warnke know anyone in market?

Meta and Google have harnessed their performance networks, driven solely by algorithms for lower funnel decisions. Brand building takes a back seat, highlighting the critical need for compelling products and offers. The recent revelation from TTD about the top 100 publishers shines a light on who is defining the word "premium." With "performance platforms" like these and now The Trade Desk dictating advertiser revenue destinations, are we inadvertently stifling the efforts of many publishers excelling in their respective interests? Could this strategic move by these major players signal a step towards a web with less free or, worse, less professional content? Without vital advertising funds, countless quality publishers struggle to enhance the content we consume daily. What's the future? Is social media our sole news source? Amidst these shifts, do any of the three companies prioritize reinvesting in journalism for the greater good? #journalism #advertising #freecontent #programmatic

If you are going to Cannes and are actively buying programmatic media, this is a session you likely want to listen to because of both the content and people on stage. But if transparency, data privacy and incremental reach are not important to you, then feel free ignore this post. #dataprivacy #transparency #programmatic #reach

This story is never old! Had a great experience at ProgIO a few weeks ago in Las Vegas, where the key topic was the impact of advertising platforms taking credit for actions that would have occurred anyway. This practice can be seen as an unnecessary tax to the industry, albeit profitable for the platforms themselves. When the word incrementality comes to mind, I think of Yolanda Angulo. If you prioritize incrementality over CTR or View Thru rates when allocating marketing dollars, this article is a must-read. Then give this a thumbs up or comment! #measurement #programmatic #incrementality Read more about how incrementality is reshaping the industry: [Link to the article](https://lnkd.in/ePM5XZVN)

The definition of a game changer is "an event, idea, or procedure that effects a significant shift in the current manner of doing or thinking about something." With the cookies continuing to erode, with single ID's not being scalable, with a lack of transparency of data and fees wrapped into the programmatic ecosystems, we need more game changers to help this industry evolve. Doing something different is never easy but that is the point of being a game changer! #programmatic #advertising #reach #frequency #transparency #sustainability

Two member announcements in the same week!! Cassie Olson we are thrilled to have you on the team. Your experience and personality are going to add tremendous value to everyone we work with. Here is to Adform showing the market why and how marketers could be doing better in the programmatic ecosystem. Transparency matters Privacy matters Cookies are continuing to go away. #changethegame

Building a team is never easy. The company culture, the marketplace, the product you represent, and the team itself all factor into our collective success. Every new hire is a chance to grow, improve and learn from previous experiences. Seth Moskowitz we are very excited to welcome you "onboard" and help us get to the next level of success