Senior Media, Entertainment and Emerging Technology Executive. Board & Advisory Director. Executive Producer. Alum: CAA, HP, NBC Universal, McKinsey & Co, Singularity University
It was great to work with the Producers Guild of America to help program Innovation panels at Produced By Conference. I have been in PGA for some years & became Innovation Chair this year. Thanks Susan Sprung, Michelle Byrd, Stephanie Allain Bray & Donald De Line for the invite. 🙏🙌 The Produced By conference was fantastic. Topics included: From Pitch to Screen with Tokyo Vice & Hacks with Sarah Aubrey, JT Rogers, Alan Poul, PAUL W DOWNS/LUCIA ANIELLO, Jennifer Statsky. Curb Your Enthusiasm and How to with John Wilson with Amy Gravitt, Jeff Schaffer & John Wilson. The State of Producing with Tommy Oliver, Lynette Howell Taylor, Mike Farah, Brad Simpson, Stephanie Allain Bray AI: What every Producer Needs to Know with Renard T. Jenkins, Lori McCreary, Ghaith Mahmood and Carolyn Giardina The Future of Producing with Charles Roven, Greg Berlanti, Roxanne Avent Taylor & Donald De Line Elevate your Project using AI with Souki Mansoor, Jake Aust from AGBO, Joe Penna & me From Pitch to Screen with Accused with Howard Gordon, Lauren Stein, Michael Thorn, Stacey Wilson Hunt. The winner of the PGA Innovation Award Body of Mine was also shown! Perfect timing during Pride month. Congrats Cameron Kostopoulos & Evan Siegal. It's available on the Meta Quest store, so check it out! Some takeaways: 3 Ps from Stephanie Allain on what's needed for a successful project. Passion Persistence Partnerships 3Cs from Mike Farah on what's needed for a successful team. Culture Chemistry Complimentary Advice from Roxanne Avent Taylor on producing inside or outside the Hollywood system. Produce the money Produce the content Get it on the screen Don't give up Advice from fellow Northwestern University Alum Greg Berlanti on how to make a successful TV Show-- ensure these 3 are right: The Story The Writer The Home From Oppenheimer's Charles Roven: many non-traditional financing sources (especially post billion $ box office & Oscar 🤩) Tips from Renard T. Jenkins, Lori McCreary, Ghaith Mahmood & Carolyn Giardina on what Producers need to know: ⚖️While laws are "sifting sands," AI created works are generally not copyrightable today unless extensive human involvement. 🎬Therefore generally being used for pre-production (concept design, idea generation) rather than final pixel. ✅ Companies should have AI policies for employees and contractors. Tips from Souki Mansoor, Joe Penna, Jake Aust and my panel on Elevate Your Project Using AI: 🎨AI can help with creating concept art, pitch decks more quickly, then pay professionals to create final work 📱ChatGPT can help with admin tasks like call sheets, scheduling, pitch language but must always be reviewed by humans. Can also write language for different departments to help "translate" among groups 📚Can also create a GPT to be an internal wiki for a show Videos available online for PGA members. #producers #filmmaking #entertainmentindustry #entertainment #technology #innovation
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great sessions Joanna!
Thank you Joanna for all of your hard work and dedication this wonderful summary. So many insights were shared. It was a great day of learning and connecting.
Executive Producer & Director at Butcher Bird Studios
3wLots of really interesting and relevant conversations all around this year, but I found your session to be particularly inspirational and encouraging!