Isabella Simonetti’s Post

It may be time to review that cable and satellite providers were "Pay" channels to compensate them because there were no commercials, and they did well. Today, although customers pay for programming, the mind-numbing, increasingly disgusting, inapplicable, over-and-over commercials represent being forced to shop in "stores" that we would never walk into. Today's providers insist viewers subsidize the advertisers through cable and satellite fees, yet viewers still will not purchase the products or services. Even on the rare event there is a program that we like or watch with our family, commercial / ads have us reach for the off button. It seems we watch commercial channels that get interrupted by a program. Not only are we paying for cable and satellite; now there are streaming fees via the paid providers. At some point, consumers will sit down and realize where her or his financial independence is bleeding from. It would be worth trialing a return to OTA, (Over The Air) programs paid for by advertisers as it was BCE (Before Commercial Enterprise) that, historically, resulted in better local economies, communities, employment, based on customer purchases, feedback, and recommendations. Not a complaint, merely an observation.

Making ad buys based solely on age is barely more effective than using astrology to target your marketing messages. With streaming, OTT, and loads of other third-party data available, fine-tuning your strategy is so much easier - if you know your core customer, your product AND its benefits, and your ability to message to what solves their pain points, their goals, and their dreams. Remember: Buying TV has always been about the shows. Radio has been all about age - until now with podcasting that can target specific topics and audiences who are interested in them. My two messaging mantras: What one thing would change their lives tomorrow - if you could tell customers about it today? Why YOU and Why NOW? And above all: Be MEMORABLE!

The problem for networks is everyone is streaming now! The problem with streaming services is they are way too woke! I don’t mind a little and accept/ tolerate most. The issue is I don’t like it being shoved down my throat all the time on every program including commercials! I look for non woke programming and it is becoming scarce!

I don't think they have any choice, no one else is watching. I can't remember the last time I watched Network TV. They can pretend that these older people don't have an older mindset but the very fact they're watching Network TV says it all.

Da da da…. It took you guys this long to figure out that you can’t find your demographic age group because it’s scattered amongst a million varyious social web sites…. WOW!!! My son just turned 17 he watches all most zero TV shows and near zero movies. He just on line with his friends… hanging. Follow voice, there real voices….. Da

Many boomers have the highest spending ability of all age groups - having paid off mortgages, other loans or college tuition years ago. Why are these "executives" now realizing this?

TV networks need to evolve and stop putting redundant programming that lack quality, Also age has nothing to do with broadcast television declining, nor the internet networks like Netflix, it's that network executives aren't putting effort into making their sitcoms and primetime dramas.

A decade of shrinking audiences, TV execs suddenly discover the audience is aging. If the rabid leftist programming is put aside, the collapse may tempor.

Now that Television is dying as a medium for controlling the minds of the masses, how will the terrorists of Congress get access to controlling the minds of young people who don't watch TV?

It's about time! I've never understood targeting the demographic with the least disposable income while ignoring the group with the most. Perhaps it has more to do with what the directors and producers want to create.