Stu Leventhal

In a competitive business world, branding is more important than ever. It's not just a logo... it's about who, why and what you are. https://lnkd.in/gKrrgyvY

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As someone who actively tries to avoid repeating themselves, there’s just some things that can’t be said enough… Especially when it comes to integrated and omnichannel marketing, their importance in a “switched on” society can’t be overstated. From helping your business stay agile to opening up new opportunities for innovation, omnichannel marketing really is the ultimate strategy for forward-thinking businesses. See what the Tate Design team have to say below!

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Pardon me for my great editing skills. Make or buy dilemma is very real. It took me around 90 minutes to edit this video. A professional would have taken far less time and quality would have been better. Anyways Customers rarely buy what the business thinks it is selling. Peter Drucker. #marketing #consumerinsights #consumerbehavior #MarketingMaestro

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Selling your business is a big decision and getting the right professional help is critical to navigating the process and getting maximum value. Thanks Brendan Menapace, for including me in this informative M & A article. https://lnkd.in/gFvNEhKW

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Interested in learning how content marketing can be a differentiator for your organization? Check out our latest article.

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Check out this insightful podcast with Angela Dunz, MBA. She shares valuable tips on optimizing your LinkedIn profile for enhanced exposure and leveraging the platform for business growth. Thanks, Angela! I'm already implementing some of your suggestions, starting with my profile description. Great insights!

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🚀 Struggling to get your audience to take action? Check out these top call-to-action examples and tips! From enticing buttons to compelling language, transform your strategy and see the difference. https://rpb.li/Gbmr #MarketingTips #CTA

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The Mistake Business Owners Make When Hiring a Graphic Designer Discover the common mistake business owners make when hiring a graphic designer and how it affects their results. Learn why it's important to go beyond just task execution and find a designer who can strategize and guide the design process. Chris Do #thefutur #futurpro #GraphicDesignMistake #HiringDesignerTips #DesignStrategy #EffectiveDesign #DesignProcess #BusinessOwners #GraphicDesignTips #DesignGuidance #GraphicDesignMistakes #DesignSuccess

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Great brand messaging is specific. It clearly communicates the value your products and services deliver. 💰 There are a few spots remaining for my 2 week course on Brand Messaging: https://lnkd.in/gyhaG2ff. I will teach you a proven, step-by-step process to develop brand messaging that sells. Sign-up today. It's gonna be awesome!

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I have mixed emotions as we wrap up our time and work on the Mullin Automotive Museum and sunset it’s social channels and site now that museum has closed in the wake of Peter Mullin’s death. I’m sad about the closing of what was unquestionably one of the great automotive museums and art deco collections in the world; but I’m also grateful for the time, lessons, experiences and tutelage Peter gave me over the past 12 years. With that in mind, I thought I’d share three lessons I learned from a business titan who showed an interest in a PR guy from the Valley. 1. Nothing is impossible with the right plan. - Peter was a master at this. From building the largest executive benefits company in America to getting the Petersen Museum through a $100M remodel on budget and on time, to building a restaurant on the side of a cliff in Big Sur out of centuries old massive redwood barrels, he would pick the best vendors, hold weekly calls, hold people accountable and get things done through firm leadership offset by a willingness to learn and listen. 2. Stress Test New Relationships - Peter rejoined the Petersen Museum board and was thinking of engaging us for his own museum, he asked for a meeting, and REALLY turned the screws on me. He wanted to know how, what and why we charged what we charged, what we’d do to earn it, and where there was room to negotiate. I held my ground and he later told me he respected that, it wasn’t about the money - he wanted to test my mettle. For more than a decade, he never mentioned money again. 3. Surround yourself with good people, and stick with them. - Once he found someone he trusted, they were IN. Peter’s assistant Susan Bendrick is one of the smartest, calmest and most organized human beings I’ve ever met and she worked by his side for decades. Same with his head of finance Anne Alario. Ulf Henriksson of The Scenic Route (who Peter used on all of his design projects) was in that club too. It was hard to earn the trust, but once you were in you were part of the team. *Bonus 4th lesson - history matters, learn from it. - Years ago, the Mullin was opening an exhibit on the Belle Epoque era; the vehicles were mostly carriages. I didn’t get the point, and asked Peter. He explained that at the start of the period, cities were filled with horse drawn carriages and by the teens they were replaced with motor cars. But the middle period was what he was fascinated with, when motor car owners had to hire a person to walk in front of their vehicle waving a red flag so it wouldn’t scare the horses. He explained “That was a transition from one era to the next, and I find it interesting to study how society handled that transition. We’re in one of those moments right now.” He’s right. I’ll never forget that. It was an honor and a privilege to work for the man that Terry L Karges Sr calls “The Big Sir from Big Sur,” and I appreciate the faith he put in my team and the time he gave us.

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We encounter brand logos daily, and they are so ubiquitous that it is easy to forget how much work goes into creating them. There are many different types of logos, and each makes a different impression on your target audience, existing customers, and business partners. #businesslogo #logo #logocolors #logodesign #logotrends

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