Head of Marketing, Amazon Ads, IX EMEA | Ex MBC Group | Ex Publicis | Ex MediaMonks | HBS
Last week IAB MENA released the digital ad spend report through an event that brought together key industry players. Highlights: 1. MENA market YoY spend remains in the double digits and of the fastest growing globally 2. Regional events and brands targeting a global audience fuel growth 3. The globally evolving definition of retail media is set to change the digital advertising landscape as 1P insights and closed loop attribution deliver on brand and business growth needs Thank you to the IAB MENA and IAB Europe team for delivery an insightful session. Ian Manning Michel Malkoun Mohamad Itani Daniel Knapp
