Hind AbuAlia’s Post

 Hot Sale is here!    Having led and managed paid media for marketplaces in Latin America for one of the fastest aggregators and currently helping small brands, I understand firsthand the importance of preparation for peak events like Hot Sale. Sharing some key strategies to help you make the most of this blockbuster sales event

POV: Retail Media: We want more sponsored products in search. Ecommerce: You already have 3 placements, isn’t that already industry standard? Retail Media: shows graph featuring exclusive sponsored product data from 10 leading retail media networks E-commerce: …sputters… Retail Media: drops mic P.S. Of course, there’s more to it than simply adding more sponsored ads in search. There’s a lot more to it. Learn how retail media giants maximize ad yield without sacrificing the shopper experience in our 2023 Sponsored Products Benchmark Report. Link to download https://lnkd.in/gnG67cCJ

UK vs. FR vs. DE: Who's leading in Retail Media?   Germany is clearly leading in relative terms with 2.38% Retail Media spend vs. e-commerce.   Key highlights: 🇬🇧: Ahead in absolute terms with a staggering $3.79B in advertising revenue and $209.4B in e-commerce revenue, with Retail Media ad revenue accounting for 1.80% of e-commerce sales.  🇩🇪: Following closely with $2.2B in ad revenue and $92.1B in e-commerce revenue, boasting the highest ad revenue percentage at 2.38% of e-commerce.  🇫🇷: Rounding out the trio with $1.1B in ad revenue and $81B in e-commerce revenue, where ad revenue only constitutes 1.37% of e-commerce sales.   Why do you think Germany is in the lead in relative terms?  Share your insights and perspectives in the comments below!💬   #RetailMedia #CommerceMedia

Great analysis Andreas Reiffen. My reaction: as the legacy big boxes scale their eCom biz, they will increasingly depend on their RMNs to drive it, so we should hopefully see a consistent increase in their RMN's % contribution to eCom sales. But zooming out: in-store sales still hold 80% share of channel, and RMNs from legacy big-boxes have seen greater share of their revenues from on-site display media attributable to in-store ROAS. It would be useful to look at the omni-channel and store-only versions of this analysis and compare that across global regions. It's also the reason that big boxes with increasing reliance on RMNs for contribution profit are investing big into in-store tech like in-store ad displays and electronic shelf hardware that can run dynamic ads that should become increasingly personalized to the shoppers in their proximity. As the incrementality question looms large over claims of in-store ROAS on dotcom impressions, in-store ads will provider much more defensible attribution models. Meghan Corroon might have a POV here!

We worked with Noon, one of the leading e-commerce companies in the Middle-East, to help them in-house MMM and discover new perspectives on media attribution and marketing effectiveness measurement. Read the complete white paper to learn more! Click here to read: https://lnkd.in/gx-SiY3n #MarketingEffectiveness #MMM #Ecommerce #MarketingStrategy #Noon #WhitePaper #MarkrtingMixModelling #InHouseMMM #MarketingAnalytics #AnalyticEdge

#europe Watch this space! In 2022, digital #retailmedia advertising spending worldwide increased by 11.3%, reaching 114.4 billion U.S. dollars. In the following six years, the spending is expected to keep growing but the growth will gradually slow down, to reach roughly 6% in 2028. And the Middle East is only starting to warm up! #saudi The retail media advertising spend worldwide would surpass 176 billion by 2028 according to Statista. To compare, #Amazon generated 37.7 billion dollars in ad sales worldwide in 2022.

Our new report – “Marketplaces – The Good, The Bad and the Unfulfilled” – surveys senior brand decision-makers to understand the role of marketplaces today and how they will influence commerce strategies in the short-to-long term. Based on UK survey data complemented by guidance from global VML marketplace and commerce experts, we help you plot a channel mix that optimizes your brands’ digital availability for growth. Download here: https://lnkd.in/gAFvwbAi #VMLCommerce #VMLEnterpriseSolutions #Marketplaces

Attention E-commerce Marketing Mavens! Are you ready to take your e-commerce advertising strategy to the next level? Then look no further than this latest Omni Talk interview, featuring the incredible Molly Hop, EVP Market at Havas Media Network! In this must-listen interview straight from the Mirakl Summit, Molly dives deep into the world of retail media networks and shares her invaluable insights on how to optimize your paid media spend, leverage first-party data, and create a customer experience that sets you apart from the competition. You'll learn: ✅ Strategies for finding the perfect balance between endemic and non-endemic advertising ✅ How to align your KPIs and drive incremental growth for your brand ✅ The importance of agency partnerships and balancing short-term and long-term strategies Whether you're a brand looking to boost your relevance or a retailer aiming to build a top-notch retail media network, this episode is packed with game-changing tips and actionable insights that you won't want to miss! Subscribe to Omni Talk on YouTube now and join the conversation around mastering retail media networks and elevating your e-commerce advertising performance. https://lnkd.in/gpguxWDt #RetailMediaNetworks #EcommerceAdvertising #RetailMarketplaces #FirstPartyData #CustomerExperience #MiracleSummit #OmniTalk

Recently a common strategy has been for B2B companies to buy media brands to gain reach. In the new ad tech landscape (no cookies), I wonder if we’ll see publishers or agencies buying smaller e-commerce brands to get access to the first party data or to start their own retail media business. Has there baby M&A like this? #retailmedia #adtech #programmatic

Tomorrow is special as we cover 3 topics 🧠 Temu ad performance in Q1 ‘24. See if the ad blitz has stopped!. 📊 EU Marketplace channel share in ‘23. Understand where marketplaces win. 🏆 Launch of our referral program. See what we have this quarter for our readers. and as always 📖 30+ news from Ecommerce & Marketplace space from the last week Don’t miss it and subscribe here: https://lnkd.in/dfMmMs8A Join 1,200 professionals with briefings before each Monday #Temu #ecommerce #marketplaces #platforms #news