Aliasgar Gulshan

As the third big wave in digital advertising (retail media) becomes one of the fastest growing global and regional channels, we at Amazon Ads discussed how brands can engage across the customer journey to build a successful retail media strategy. #amazonads #retailmedia

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OSN, which broadcasts to 17 countries across the Middle East and North Africa and is the exclusive home of HBO in the region, has appointed audience measurement company Kantar Media to deliver a new audience measurement service, ingesting viewing data captured through tens of thousands of OSN set-top boxes installed in the MENA region using return path data technology. Find out more about it here. #AudienceMeasurement #Analytics #Measurement #FirstPartyData #SubscriberData

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  Weber Shandwick MENAT is delighted to share InfluAnswer Arabia 2024, a new report that elevates perspectives from content creators across the region and shares insights for brands to build stronger and more powerful partnerships. The report hopes to contribute to a deeper knowledge of the evolving influencer ecosystem in the Middle East and North Africa. You can read and download the full report here: https://bit.ly/3Rmkx2i   #InfluAnswerArabia #InfluAnswer #InfluencerMarketing 

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Great to be on stage at Seamless Middle East & Saudi Arabia yesterday! Big thank you to Meenakshi Shunmugham, Dima Zalatimo, and Milda Kise for sharing their perspectives on what fintech challenger brands are doing in the MENA region that any marketer can learn from. A few of the key takeaways from me - 👉They’re excellent at building trust. Being a challenger in financial services means you need to convince people you’re trustworthy enough to handle their money. Every brand needs to build trust but fintechs need to do it more than others. 👉They focus on the customer. Being (usually) product-led, fintech marketing teams are more focused than other categories at focusing on user behavior and feedback to help drive product market fit, but also to help find insights to evolve the brand and marcomms. 👉They leverage and amplify the WOM of early adopters. Good product is great marketing in any category, but fintechs are especially good at engineering ways for early adopters to evangelize their products (eg referral codes, user testimonials, community) 👉They’re comfortable with and built for change. Fintech is changing so quickly - marketers in this category know that any hypotheses or strategy they have for their brand or GTM can and likely will change, often quickly. They’re great at expecting it and reacting to it when there’s opportunity to evolve. 👉They use partnerships as a distribution strategy. For Fintechs this is a tried and true model, for other categories not as much. But partnerships helps not only reach a new, existing audience but also helps leverage the equity and credibility of an existing brand. Check out our Bridge community over at MENA FINTECH ASSOCIATION if you’re interested in joining more conversations like this one! Cc Nadia Benaissa Nameer Khan

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Underdog brands have a unique challenge but also a unique opportunity. In my latest blog, I explore how Kcal, Mumzworld, and Deliveroo UAE navigated their market positions to achieve success. Get actionable insights to apply to your own brand journey. https://lnkd.in/d9pfMUXv #BrandBuilding #MarketStrategy #UAEBrands #UnderdogSuccess

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Explore how advertisers can thrive in a privacy-first era by adopting interest-based targeting and contextual AI to effectively connect with the right audience—without compromising privacy,". Dive into our latest insights! Seedtag #3rdpartycookies #deprecationofcookies #contextualAI #advertising #thoughtleadership #digitaladvertising

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Recent few months have been interesting as I have been trying to understand World Bank's high-economy nation 'Saudi Arabia'. Sharing some of my insights about this untapped and raw country w.r.t. Media/Influencer marketing: Customers' preference for authentic product recommendations has made Saudi Arabia emerged as an influencer marketing hotbed. This trend also aligns with the nation's vision to diversify its economy and boost tourism. ✨ Global brands are tapping local influencers to deliver culturally resonant campaigns and enter the Saudi market. 📽 Saudi's sky-high video consumption makes influencers a powerful vehicle for showcasing products and recommendations. 📝 To foster a sustainable ecosystem, regulations are being introduced for influencer marketing in the kingdom. 👥 Its unique cultural nuances and demographic dynamics set the influencer marketing landscape apart. With evolving customer preferences and its diversification goals, Saudi Arabia is projected to become the largest market in the MENA region.

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What's your leadership style? When it comes to #sports or #business, there's a valuable lesson for all of us as #leaders: the dynamics within your team are constantly changing. Everyone has a unique mindset and varying skill levels. 3 three key principles are crucial: 1.Leaders should empower their teams to take the lead. #Spoon-feeding stifles independent thinking. 2.Leaders must guide their teams in the right direction. While projects will have their ups and downs, it's essential to focus on the #long-term vision and how to achieve it. and give space to the team during hard times. 3.#Fear plays a critical role in success. Without it, you can't effectively plan your next steps. https://lnkd.in/gKiN2gxD

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Did you know that 63% of influencers in MENA have posted more about causes they personally care about in the last year? Influence is more personal than ever and it has impact for brands. In fact, content creators in the region value stronger, longer, closer relationships with brands, as well as posting more about causes which mean something to them. That’s just one of the findings in #WeberShandwickMENAT InfluAnswer Arabia 2024 report which aims to contribute to a deeper knowledge of the evolving influencer ecosystem. More in the full report https://lnkd.in/gJG_Xx2B

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According to COMvergence’s recently released New Business Barometer FY 2023 report, Omnicom Media Group MENA had a clean sweep at the top of the group and agency rankings for both the GCC and Egypt last year. Its network OMD MENA achieved a similar feat, winning more new budgets (with or without account retentions) than any of its competitors in both geographies. Elda Choucair #newbusiness #mediaplanning #mediaagencies #rankings #COMvergence #OMG https://lnkd.in/dHnmDWcG

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Weber Shandwick MENAT has launched InfluAnswer Arabia 2024, a new report that elevates the perspectives of content creators across the region and shares insights for brands to build stronger and more powerful partnerships. The report hopes to contribute to a deeper knowledge of the evolving influencer ecosystem in the Middle East and North Africa. Read about it here ➡ https://lnkd.in/g_mbhRNq   #InfluAnswerArabia #InfluAnswer #WeberShandwickMENAT #InfluencerMarketing #PR #Communications #ContentCreation

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In the dynamic GCC market, where consumer expectations are evolving rapidly, brand purpose and authenticity have never been more critical. Brands that clearly articulate their purpose and stay true to their core values are winning the hearts and minds of consumers. In a region that values tradition and integrity, demonstrating genuine commitment to social responsibility and ethical practices can set a brand apart. By aligning with the cultural and social priorities of the GCC, businesses can build deeper connections and foster long-term loyalty. It's not just about what you sell, but what you stand for that resonates most with today's discerning consumers. #BrandPurpose #Authenticity #GCCMarket #ConsumerTrust #BrandLoyalty #SustainableGrowth

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Key Insights from IAB MENA’s 2023 Digital Ad Spend Study: *** A $6.25 Billion Industry *** 👇👇 The digital advertising landscape in MENA continues to evolve and grow, as highlighted by the recent IAB MENA study. Here’s a breakdown of the key findings: Growth Overview: • MENA Digital Ad Spend Growth: 13.6% • Europe: 11.1% • US: 7.3% Digital Ad Spend Distribution: • Social Media: 54% • Display (excluding social): 28.8% (with a 15% increase in video, 4% growth in display) • Search: 14.1% • Other: 2.2% Trends and Shifts: • Social Media Dominance: Social media remains the dominant platform for digital ad spend, particularly with significant growth in social video (31.5% increase). However, social banners have seen a decline (-2.4%). • Non-Social Video and Search: These areas recorded the highest growth rates, highlighting a shift in brand budgets and storytelling towards digital platforms, especially social commerce. Country-Specific Insights: • Saudi Arabia (KSA): Leading with 44% of the market spend, totaling $2.7 billion. • UAE: $2 billion in ad spend. • Growth Rates: UAE (14.3%), Other GCC (9%), Egypt (8.6%). Growth Drivers: • Connected TV (CTV) • Gaming • Digital Out-of-Home (OOH) • Retail Media: Leveraging data to target ads, which saw a 30% growth in 2023. • Performance Optimization: Enhancing supply chain efficiency and ROI in digital spending. KSA stands out as a top player in the EMEA market, ranking among the top 10.

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Given that 54% of individuals prefer to watch creators analyse major events like the Oscars, is it time to find new ways to amplify our messages? 🤔 We had our team at Google Creative Works run a series of ad experiments to find out. Here are our findings... Firstly, local creator partnerships boosted ad recall and engagement. 🧠 And, secondly, brand-relevant creators are crucial to boosting conversions. 📈 Our third insight? You'll need to read our latest article to find out. You might even find some secret Google tips to help you on your journey… #ThinkWithGoogle #MENA

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The new InfluAnswer Arabia 2024 report by Weber Shandwick MENAT shows that content creators in the region value stronger, longer, closer relationships with brands, and are posting more about causes they personally care about. This report aims to elevate the perspectives of content creators across the MENA region, and shares insights for brands to build stronger and more powerful partnerships.

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The retail landscape in the GCC is buzzing with consumer activity, especially during sales promotion events. A staggering 96% of consumers in the UAE actively engage in summer and winter sales, while 94% participate in sales related to Ramadan, and 93% in Black Friday sales. This high level of participation is a clear indicator of the region’s robust economic growth and consumer spending power. As businesses, these numbers highlight the importance of aligning sales strategies with the cultural and seasonal events that resonate with consumers. It’s not just about discounts - it’s about creating an experience that consumers look forward to year after year. How does your business leverage seasonal sales events to engage with consumers? #ConsumerBehavior #GCCMarkets #SalesPromotions

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What happens when brand managers act penny-wise and pound-foolish? They mess up big time and become a target for trolls. Let the doctors handle the healing, and the RIGHT agency handle the thinking when it comes to communication. #advertising #strategy #Creativity #antaratoday

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"By layering on context through advanced data and targeting capabilities, brands can build confidence that their ads are being served in an appropriate, contextually relevant environment, allowing them to reach highly engaged audiences where they are without compromising their values." #Teads #AdTech #DigitalPublishing #Engagement #ContextualAdvertising #ConsumerConnection #Cookieless #Crossscreen

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