Since the surge of corporate DEI efforts in the wake of 2020, the ad industry has seen emphasis and efforts fade. AdForum tapped industry experts to share their thoughts on why conversation has slowed and give advice for picking up the momentum. GMR’s Vice President of DEI Sophie M. emphasized that, here at GMR, we haven’t taken our foot off the gas by continually assessing whether our DEI model is working and pivot when needed to keep progress alive. “Like a duck floating on water, it’s easy to believe the conversation around DEI has slowed, but for agencies who understand the needs of brands and consumers, DEI is evolving rapidly under the surface.” #DEI #DiversityEquityInclusion
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GMR's Chief Commercial Officer Adam Lippard discussed the rise of global football popularity in the United States with the New York Post this week. Along with 48 participating teams, 104 games taking place over 6 weeks in 16 host cities across 3 countries—FIFA World Cup 2026 will bring new and passionate fans to the sport across North America. It will be a sporting event beyond anything we've ever witnessed and now's the time for brands to get involved—new fans await. #GMRFC #ExperientialMarketing #GlobalFootball
Copa America spiking NYC, US soccer interest ahead of 2026 World Cup
nypost.com
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La Défense Arena (Taylor’s Version) is now La Défense Arena (Paris 2024 Version). Our StoryMakers, including Elvira Sagirova, are already on the ground in Paris prepping for client arrival, checking in on venues, and anxiously awaiting Games time. T-18 days to go! #Paris2024 #Olympics #Paralympics
Taylor Swift and Olympic Swimming - what do they have in common? The venue! La Défense Arena in Paris usually hosts shows by artists like Taylor Swift and Paul McCartney, as well as rugby games. ⭐️ For the Paris 2024 Olympic Games, they've taken an unusual step: hosting swimming competitions. However, this move isn't as unusual as it seems and has become a common practice in Olympic history. ⬇️ 💭 Until 2008, 80% of Olympic swimming events were held in newly built, large arenas, costing millions or sometimes billions of dollars. In the last fifteen years, sports institutions have changed their approach, opting to rent existing arenas and install temporary pools instead. It soon became clear that this approach is better as it 🔸allows to seat more spectators 🔹significantly enhances ticket revenue 🔸avoids the need to build costly permanent facilities for a one-time event. Although Paris built the Aquatic Center with 5,000 seats, it will not host the swimming competitions. Instead, the swimming events will be staged at La Défense Arena, which can host 17,000 spectators. ✨ This practice will continue at the next Summer Olympic Games in Los Angeles in 2028. The stadium in Inglewood, CA, home to the NFL’s Rams and Chargers, will become the largest swimming venue in Olympic history, with 38,000 seats. #paris2024 #swimming #sport
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We’re still riding the high from the Portland E-Prix 2024. It was a great weekend with #GMRClient Nissan Motor Corporation, who shared their electrification story at the E-Prix track and around the city. We brought the Portland vibe and capitalized on the race-weekend buzz with a culturally relevant experience that thrilled locals. Here’s how the brand showed up: 🏎️ Built an E-Village experience that celebrated Nissan’s proud racing legacy and delivered the thrill of the track. 🚲 Brought the visceral sights and sounds of Formula E to Portland’s other iconic track with an electrifying bike lane takeover in Director’s Park 🔋 Showcased how innovation can help every type of driver feel electric behind the wheel with Nissan’s lineup of EVs. Add it all together and you get an unforgettable experience for Nissan’s target audience. #PortlandEPrix #Racing #FormulaE #ExperientialMarketing
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This weekend, we hit the track and the streets of Portland, Oregon with #GMRClient Nissan Motor Corporation at the Formula E 2024 Portland E-Prix. Our goal? Help Nissan connect with motorsports enthusiasts, hardcore Formula E fans, and Portlandia by highlighting their thrilling lineup of EVs and showcasing innovation on and off the track. #PortlandEPrix #Racing #FormulaE #ExperientialMarketing
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Big news! GMR was named to Event Marketer's 2024 It List! Thanks to our StoryMakers for continuing to create memorable experiences that have secured us a spot on this “who’s-who” industry list for 10+ years. #EventMarketing #EventMarketerItList #IndustryAward
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There’s just one month until #Paris24, but we’re already thinking ahead to Milano Cortina 2026. We’ve joined forces with our sister agency, TRO Italy, for the 2026 Olympic and Paralympic Winter Games. With TRO’s knowledge of the Italian market, our 30+ years of Olympic and Paralympic experience, and both agencies’ access to shared resources across Omnicom Experiential Group, we’re setting our brand partners up for success. Ciao for now! #Olympics #OlympicGames #Paralympics #WinterOlympics #MilanoCortina2026 https://lnkd.in/g3zXdREE
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GMR’s Employee Resource Groups (ERGs) are a place for StoryMakers to connect, build community, and create projects driven by passion. These groups are lead by volunteers who are passionate about fostering a sense of belonging and creating a safe place to drive meaningful conversations. We're continuing the Pride Month celebration by sharing a reflection from Tad Gospodarek, GMR’s Senior Creative Project Manager who serves as Co-Lead for Prism, an ERG that supports our LGBTQIA+ StoryMakers. “I’ve been involved with Prism since it started several years ago, and this is my first year as a Co-Lead. It's been incredible getting to know other StoryMakers on a more personal level, and to be involved in heartfelt and sometimes difficult, emotional conversations. Prism provides a safe outlet to share my feelings with likeminded individuals, as well as provide my own personal insights into their stories as well. As a Co-Lead, I've already had opportunities to engage with our group members in new ways, work closely with my other Co-Lead to pull together a year of interesting and compelling discussions and events, and outwardly share our group's successes and insights with other ERGs and the entire agency.” #EmployeeResourceGroups #ERGs #DEI
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Tomorrow, we commemorate Juneteenth. In addition to providing June 19th off for our StoryMakers to celebrate the day, GMR is honoring Juneteenth by sharing a quote from by GMR’s Chief Partnership Officer, Jessica Giordano. #Juneteenth #DEI
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It’s back and better than ever! We’re excited to partner with #GMRClient Humana, the Humana Foundation, and the Trust for the National Mall to bring to life the National Mall of Pickleball for a second time this fall. Join Humana on the National Mall Sept. 27-29 for free Pickleball - there’s even a chance to win a free trip to the event for one lucky duo. Find all the details at the Axios link below. #NationalMallofPickleball #Pickleball #SportsBusiness #SportsBiz #ExperientialMarketing
Pickleball is coming back to the National Mall
axios.com
