Taylor Swift and Olympic Swimming - what do they have in common?
The venue!
La Défense Arena in Paris usually hosts shows by artists like Taylor Swift and Paul McCartney, as well as rugby games.
⭐️ For the Paris 2024 Olympic Games, they've taken an unusual step: hosting swimming competitions.
However, this move isn't as unusual as it seems and has become a common practice in Olympic history. ⬇️
💭 Until 2008, 80% of Olympic swimming events were held in newly built, large arenas, costing millions or sometimes billions of dollars. In the last fifteen years, sports institutions have changed their approach, opting to rent existing arenas and install temporary pools instead.
It soon became clear that this approach is better as it
🔸allows to seat more spectators
🔹significantly enhances ticket revenue
🔸avoids the need to build costly permanent facilities for a one-time event.
Although Paris built the Aquatic Center with 5,000 seats, it will not host the swimming competitions. Instead, the swimming events will be staged at La Défense Arena, which can host 17,000 spectators.
✨ This practice will continue at the next Summer Olympic Games in Los Angeles in 2028. The stadium in Inglewood, CA, home to the NFL’s Rams and Chargers, will become the largest swimming venue in Olympic history, with 38,000 seats.
#paris2024 #swimming #sport
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