Génesis Miranda Longo’s Post

I might have 138 unread text messages right now (especially after being MIA, hacking at #ShopifySummit last week), but as soon as I saw a notification come in from Princess Polly on my watch, I picked up my phone. 👀 Anything for the sake of research, right? 😉 Somehow, #PrincessPolly has mastered the art of making people feel like they're receiving a message from their bestie. And it works. Their SMS marketing strategy drives over 64x ROI. I've been familiar with Princess Polly since before my time at Shopify (probably because of my Gen Z friends' obsession with their dresses). However, now that I’m more exposed to their business on this side of things, I’ve come to admire their marketing tactics and voice. They’re a great example of a brand connecting well with customers via SMS. If you're looking to make improvements to your SMS strategy in H2, especially with holiday prep, don't miss the chance to listen to Hilary Castleman, CRM Manager at Princess Polly, as she shares insights on #SMStactics that boost #ROI in webinar on July 23rd. Joining her will be Jeremy Horowitz', Managing Partner at Let’s Buy a Biz, and Gabe Goldstein, GM, SMS at Yotpo, a valued partner of Shopify's. Save the date here ➡ https://bit.ly/4bMITdL 

When I grow up I want to be a CIO. A Chief IMAGINATION Officer. 🤩 If you could choose your title, what would you be? What a privilege to work with such creative people like Abhay Modi and Marc Pendergraft , co-founders of #MakerFloCrafts. Even the job titles at #MakerFlo are creative. Their team has a singular focus: making sure that their customers have access not only to the best products but also to the best education so that they can bring their own crazy dreams to life. And it's paid off. The team generated an 8-figure business with just 1 year on Shopify. Talk about #crafty. Tune into John's and my conversation on how they did it here: https://lnkd.in/gfdvtJBU 💫 #CraftsIndustry #Crafting #Wholesale #CIO #ChiefImaginationOfficer #Shopify #Ecommerce

Happy Mother's Day! Feliz Día de las Madres! 💝 In Mexico, we celebrate today, May 10th, so I already gave my mom her present, a customized Stanley 1913 quencher! She was already thrilled when she saw it, but her reaction to realizing it was personalized was priceless. I didn't expect it to be such a mom flex. You know how when you get engaged, you subtly show off your ring? Well, that's my mom with her quencher. But not so subtly, haha. Shoutout to Anthony Potgieter and our Shopifriends at #Stanley for helping me win at Mexican Mother's Day! Checkout my design here 😍 : https://lnkd.in/gbV-jWRV #Shopify #StanleyQuencher #Stanley1913