FT Strategies’ Post

📣 We're pleased to announce that the Artificial Intelligence Design Sprint Germany applications are now open! This is a one-day in-person workshop, based on proven design methodologies tailored to help news organisations accelerate their AI capabilities. During the session, you'll work through some of the challenges and opportunities of AI, identifying possible design solutions. You'll then generate an action plan, developing a strategy for success to continue your journey. This edition will take place on Thursday 12 September in Berlin, Germany. To find out more and apply, head to the link 👉https://lnkd.in/etfASG6k

Join FT Strategies and Google News Initiative at the second edition of News in the Digital Age, taking place in London on Tuesday, 3 September. The summit will feature insightful talks on key industry issues and cutting-edge strategies in news media. You can see a sneak peek into two of our main stage speaker sessions below. This is an invite-only event, those interested should contact programmes@ft.com to register their interest in attending the summit in person. #NITDA24

There are multiple factors that can influence how readers prefer to consume news media - according to a Reuters Institute Digital News Report, gender can be one of these factors. Audience diversity is one of the biggest opportunities for the news publishing industry, and is therefore a topic that FT Strategies has been working with our clients to improve upon. Read this article to learn about our four steps to start improving the gender balance of your publication: https://lnkd.in/gs_fmnb7

"In the first quarter of this year, for the first time ever we’ve become a leader in subscriptions. Because we attended the Subs-Academy with FT Strategies and Google in terms of business, we are more structured and organised for a common purpose" Guida Marques-Pinto, Digital Innovation Director, Público. Público experienced a subscription increase in 2020 but needed to realign its digital strategy when growth slowed. By participating in the Subscriptions Academy, Público developed a new governance model focused on acquisition, lifetime value, and culture, leading to a series of experiments that improved subscriber engagement and retention through data-driven insights and cross-functional collaboration. Find out more: https://lnkd.in/eygjjEBf

The key to financial success for news organisations is diversification. By removing the reliance on a single audience segment or product, news organisations can reduce the risk of "revenue concentration", where over 50% of revenue comes from one source. This article from our Head of Insights, George Montagu, reflects on findings from our new report and the News Sustainability Project, which involved data from 450+ publishers. It provides a “state of the nation” view on this important topic, assessing the evolution of revenue diversification and offering tactical advice for future strategies. Read the article 👉 https://lnkd.in/eDjRD8x2

FT Strategies and Google News Initiative are delighted to announce additional speakers for our 2024 flagship summit, "News in the Digital Age", taking place in London on Tuesday, 3 September. We look forward to welcoming Mirja Cartia d'Asero, Styli C. and Ezra Eeman who will participate in discussions on effective strategies for growth amid today's geopolitical and economic landscape and the rapid technological shift already in motion with AI. This is an invite-only event. To express your interest in attending this community-building event that brings together leading media executives, editors and industry thought leaders, please contact programmes@ft.com. #NITDA24

💸 This month's update discusses the media industry's focus on subscriber volume over revenue, often using short-term subscriptions and discounts, which impacts financial performance. Findings from both FT Strategies analysis and the Reuters Institute for the Study of Journalism, in their 2024 Digital News Report, show that many digital subscribers pay less than full price, and the percentage of people paying for news has stabilised, suggesting a need for the industry to shift its focus to subscriber value. You can read the full update below 👇

📈 El Mundo gained 100,000+ subscribers, after taking part in a Google News Initiative & FT Strategies programme. El Mundo's north star goal of 200,000 subscribers by 2025 is a testament to its dedication to delivering high quality content that engages with its audience. The innovative approach to leveraging social media and newsletters to promote their content is a winning formula for success. With a joint effort across all departments and editorial involvement in its commercial strategy, El Mundo is setting a new standard for newsrooms. Find out more here: https://lnkd.in/e7fEpJCA