FT Strategies’ Post

Did you know? More than 759 million people are active internet users, and this number is set to reach 900 million by 2025. The world of media is changing fast with the rise of convergence. Different types of content are coming together on various platforms, creating a whole new way of experiencing media. Exciting times are ahead—are you ready to make the most of this media revolution? Detailed Blog: https://lnkd.in/eCzpF5V #MediaConvergence #DigitalAge

Capitalism is here to stay, at least for now. But what if we could harness its power to support the lifeblood of our society and democracy: community news? When Melanie H. Figueiredo and S. Mitra Kalita shared the powerful idea for a new metric that celebrates the incredible work of BIPOC newsrooms, I knew I had to be a part of spreading the word. This "currency of impact" is a game-changer, rewarding genuine engagement over empty clicks and leveling the playing field for diverse communities in the advertising world. I am proud to have contributed to the recently released white paper. Diving into interviews with the trailblazing leaders of these newsrooms rekindled my passion for local and community news. In a time when hope feels scarce in the media landscape, these conversations filled me with a renewed sense of optimism. The incredible work deserves our support and recognition. Don't just take my word for it – read the white paper here. After years convincing news leaders about balancing scale and engagement, this sophisticated (yet simple!) model feels potent. Would love to hear how you might apply these same principles yourself: https://lnkd.in/eqtUQF4A

It is always worth to read some bold statements of Grzegorz Piechota, about journalism, subscriptions and AI.

The Emergence of Digital Media: Transforming Communication in the Digital Age This article explores the key aspects of the emergence of digital media and its profound impact on various aspects of our lives. Read More: https://bit.ly/3rmmlic #digitalmedia #digital #socialmedia #media #cioleaders #MediaandCommunication

“The internet not only opened traditional media houses to tons of new competition (Google, X, Facebook, Instagram, Substack, YouTube, TikTok, etc.), it also changed the way that content was consumed. Content aggregators like Google and X give consumers massively more choice. Traditional media is highly linear — you tune in at a specific time to watch a specific thing and then when that thing is over, you watch whatever is scheduled to come after. Internet media is on-demand. When you watch Netflix, YOU pick the show, and YOU pick what to watch after. Netflix might provide a ton of data-driven recommendations, but ultimately it’s 100% your choice. On-demand content has two advantages versus linear. The first one, freedom, — you get to choose what to watch when you want to watch it. The second is that by virtue of being a large repository of content that can be accessed at will, on-demand platforms tend to have larger content libraries than linear ones.”

It seems that Google’s influence over the entirety of the media landscape has inverted the traditional power dynamics of business, namely how it appears to have gotten the upper hand on the ad industry’s traditional pacesetters: media agencies. In recent weeks, the biggest seller of online ad space has come under fire for the transparency of media buys on its YouTube platform following critical reports from Adalytics Research. Yet sources at agency-holding groups claim subsequent attempts to seek systemic change have had limited impact, and some believe it’s indicative of a dysfunctional interdependency in the media industry.

With the power of YouTube, it's easy to dive into viewer behaviors, trends, and strategies to take your brand's presence to the next level - which is why we're using their tools to boost engagement and deliver results for our clients. 📈 Discover more in this insightful article from Think with Google! https://lnkd.in/e_EtA_fy

There are a few phrases you should start becoming familiar with if you have recently signed up for media monitoring — or are even considering it. This way, you won't feel overwhelmed when your reports start rolling in because you understand the lingo! Find them all here: #media #mediaterms #mediatool #mediatools

In today's media landscape, mainstream coverage is harder to secure but remains highly valued by clients. Diversify your media strategy while still including mainstream outlets. The PESO model — Paid, Earned, Shared, and Owned media — can provide a balanced approach, as recommended by Gini Dietrich of Spin Sucks. Set realistic expectations with clients, and help them understand niche and new media. Focus on compelling storytelling and relevance to stand out in a crowded space. By embracing a diversified approach and leveraging the scarcity of mainstream coverage, you can achieve the best results for your clients. Discover more strategies and insights in our latest blog post: https://lnkd.in/g3BFTBtV

Are you active on Instagram? If so, you’ve probably been spammed by requests from brands and communities to join their ‘Broadcast channel’ this week 📣 What are they? One-way messaging channels to keep your audience up to date with news and entertainment 📲 Here’s 5️⃣ ways communities can use them: - Tell a story. Just like a post, you can use the channel to share something detailed and inspiring using text 📖 - Share an infographic. You can post images, so how about something factual, timely and relevant? 📊 - Write a 'Sum up *example* with an emoji' post. People can’t write back, but they can respond to a message about a popular subject with an emoji 🫡 - Share a quick newsflash. The advantage of broadcast channels is speed. Be reactive and share a newsworthy text update that your audience needs to know 🚨 - Test new content themes. See how your audience reacts to new content themes without risking engagement on your feed or upsetting your aesthetic 🧪 Here’s how it looks for The Athletic: