FT Strategies’ Post

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The key to financial success for news organisations is diversification. By removing the reliance on a single audience segment or product, news organisations can reduce the risk of "revenue concentration", where over 50% of revenue comes from one source. This article from our Head of Insights, George Montagu, reflects on findings from our new report and the News Sustainability Project, which involved data from 450+ publishers. It provides a “state of the nation” view on this important topic, assessing the evolution of revenue diversification and offering tactical advice for future strategies. Read the article 👉 https://lnkd.in/eDjRD8x2

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