FreeWheel’s Post

"The most important thing is direct connections, because in live, milliseconds matter." — FreeWheel GM Mark McKee sat down with Beet.TV at #CannesLions2024 to discuss our new programmatic suite geared toward live delivery. Read our report focused on the latest live TV trends in the streaming environment, and how to capture audiences in the moment: https://bit.ly/3y1pxCV

At #CannesLions2024, FreeWheel CPO David Dworin chats with Snowflake's "Data Cloud Now" about the latest trends we're seeing in the industry and how FreeWheel is adapting to meet the changing needs of our customers. Watch the full interview: https://bit.ly/4eROfGy

How identity in CTV can win audiences (and elections). Did you miss our live stream last week with Xander Kotsatos, DSPolitical's Mark Jablonowski, and National Media Research, Planning & Placement's Adam Wise discussing predictions, key targeting strategies, and emerging trends happening in political advertising? You can watch the entire webinar here on Linkedin, or on our Vimeo page: https://lnkd.in/esf-i933 Make sure to follow us to catch our next LinkedIn Live.

Congratulations, James Rooke! 👏👏👏

FreeWheel helps pull together the entirety of premium supply to match it to the viewer, powering national advertiser activations to ensure clients get the most out of their campaigns. In the latest episode of our #FWInnovators series, Jackie L. Perez, Director of Programmatic Sales, and Michael Kuntz, National VP of Programmatic Sales discuss how Spectrum Reach is able to navigate – and thrive – in the increasingly fragmented multiscreen universe through their partnership with FreeWheel: https://bit.ly/45OSNcz

As part of Comcast, we are proud that Comcast NBCUniversal has been recognized as a 2024 Top 50 Company by Fair360 (formerly DiversityInc). As a team, we are committed to promoting diversity, equity, and inclusion in the workplace. Learn more here: https://comca.st/4czHdEq

"If we are not championing diversity, if we are not working for equity, then we are squandering the greatest resource in the world: human potential." We're inspired by Matthew Simon, FreeWheel's Director of Global Operations based in our London office, who shares his perspective of DE&I in the workplace. Matthew was the first in his family to pursue education beyond the age of 16 and understands the power of diverse perspectives to work toward a common goal. Explore opportunities with FreeWheel: https://lnkd.in/eup7jJR

Live programming’s appeal lies in its real-time nature, higher engagement, and communal viewing experience, making it ideal for advertisers. Here are three ways to ensure your live-event ads stand out: 1️⃣ Creative testing. Make sure your creative fits within the content it will appear. 2️⃣ Have a relevant message. Whether you are advertising to a very targeted audience or to a broad audience, the products should still align with their interests and values. 3️⃣ Strategize across channels. Advertising in live programming should be part of a larger campaign, whether it’s leading up to the event or reinforcing the messaging after. You stand out through frequency, which is built over time. See more from Travis Flood, Executive Director of Insights at Comcast Advertising in EMARKETER: https://bit.ly/3RKcwEu

Join us for a LIVE webinar this Thursday, June 27th at 11:30am EDT! The U.S. political ad market is predicted to reach 16 billion this year, up 31% from the 2020 presidential election. Yet at the same time, signal loss and fragmentation are leading to some of the advertising industry’s biggest challenges, especially in the growing world of CTV and addressability. Learn how to use the right data in the right, privacy-safe ways to accurately reach and measure audiences across CTV platforms, while providing maximum addressability. Walk away with actionable insights for all categories, based on lessons learned, best practices and future predictions from the political advertising arena. Featuring distinguished leaders from top political advertising organizations, DSPolitical & Optimal's President & CTO Mark Jablonowski and National Media Research, Planning & Placement's CIO & Partner Adam Wise, along with moderator Xander Kotsatos who leads Beeswax Revenue at FreeWheel. Register now!