"The most important thing is direct connections, because in live, milliseconds matter." — FreeWheel GM Mark McKee sat down with Beet.TV at #CannesLions2024 to discuss our new programmatic suite geared toward live delivery. Read our report focused on the latest live TV trends in the streaming environment, and how to capture audiences in the moment: https://bit.ly/3y1pxCV
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"The most important thing is direct connections, because in live, milliseconds matter." — FreeWheel GM Mark McKee sat down with Beet.TV at hashtag#CannesLions2024 to discuss our new programmatic suite geared toward live delivery. Watch the full interview: https://bit.ly/4cOnQrX Download FreeWheel's new report focused on the latest live TV trends in the streaming environment, and how to capture audiences in the moment: https://bit.ly/3y1pxCV #EffectvEmp
'Milliseconds Matter': FreeWheel Boots-Up Live Programmatic Ads For Paris Games
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"The most important thing is direct connections, because in live, milliseconds matter." — FreeWheel GM Mark McKee sat down with Beet.TV at hashtag#CannesLions2024 to discuss our new programmatic suite geared toward live delivery. Watch the full interview: https://bit.ly/4cOnQrX Download FreeWheel's new report focused on the latest live TV trends in the streaming environment, and how to capture audiences in the moment: https://bit.ly/3y1pxCV #EffectvEmp
'Milliseconds Matter': FreeWheel Boots-Up Live Programmatic Ads For Paris Games
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"The most important thing is direct connections, because in live, milliseconds matter." — FreeWheel GM Mark McKee sat down with Beet.TV at hashtag#CannesLions2024 to discuss our new programmatic suite geared toward live delivery. Watch the full interview: https://bit.ly/4cOnQrX Download FreeWheel's new report focused on the latest live TV trends in the streaming environment, and how to capture audiences in the moment: https://bit.ly/3y1pxCV #EffectvEmp
'Milliseconds Matter': FreeWheel Boots-Up Live Programmatic Ads For Paris Games
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Enterprise Director, Programmatic/Advanced TV at Comcast Advertising | OTT/CTV/FAST | Programmatic | Addressable | Entrepreneur | Philanthropist |
"The most important thing is direct connections, because in live, milliseconds matter." — FreeWheel GM Mark McKee sat down with Beet.TV at hashtag#CannesLions2024 to discuss our new programmatic suite geared toward live delivery. Watch the full interview: https://bit.ly/4cOnQrX Download FreeWheel's new report focused on the latest live TV trends in the streaming environment, and how to capture audiences in the moment: https://bit.ly/3y1pxCV #EffectvEmp
'Milliseconds Matter': FreeWheel Boots-Up Live Programmatic Ads For Paris Games
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"The most important thing is direct connections, because in live, milliseconds matter." — FreeWheel GM Mark McKee sat down with Beet.TV at hashtag#CannesLions2024 to discuss our new programmatic suite geared toward live delivery. Watch the full interview: https://bit.ly/4cOnQrX Download FreeWheel's new report focused on the latest live TV trends in the streaming environment, and how to capture audiences in the moment: https://bit.ly/3y1pxCV #EffectvEmp
'Milliseconds Matter': FreeWheel Boots-Up Live Programmatic Ads For Paris Games
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Have you ever wondered how content signals, including show-level data, are shared in #StreamingTV? Rob Hazan, our VP of product, streaming TV, breaks down how this contextual data is passed through the bidstream and how we can enhance signal transparency. Watch the full video here: https://lnkd.in/evHBgw99
How Content Signals Are Shared in Streaming TV
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According to the latest #TVViewership Report, FAST impressions were 10.6x more likely to be seen within light and no-TV viewing households (vs. traditional TV) and 2.3x more likely than total streaming. https://comca.st/3RQaTpa #FreeWheelEmp
Streaming Delivers Hard-to-Reach Households
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According to the latest #TVViewership Report, FAST impressions were 10.6x more likely to be seen within light and no-TV viewing households (vs. traditional TV) and 2.3x more likely than total streaming. https://comca.st/3RQaTpa #ComcastEmp
Streaming Delivers Hard-to-Reach Households
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According to the latest #TVViewership Report, FAST impressions were 10.6x more likely to be seen within light and no-TV viewing households (vs. traditional TV) and 2.3x more likely than total streaming. https://comca.st/3RQaTpa #EffectvEmp
Streaming Delivers Hard-to-Reach Households
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According to the latest #TVViewership Report, FAST impressions were 10.6x more likely to be seen within light and no-TV viewing households (vs. traditional TV) and 2.3x more likely than total streaming. https://comca.st/3RQaTpa #EffectvEmp
Streaming Delivers Hard-to-Reach Households
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