The highlight of my Cannes was this conversation with the charming Justin Pearse and someone who has rapidly become one of my favourite people Kumar Amrendra. Kumar shares a lot of wisdom in here, that I hope other Advertisers will find valuable in their quest to rebuild their tech stack for a world free of third party identifiers.
Elizabeth Brennan’s Post
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I have lots of conversations with people in the industry, where folks say that they're hearing really exciting things about Permutive but they're not sure what we do. Well wonder no more! You can hear from our excellent CEO Joe Root about our business and where we're going in this short video taken at our recent product launch event in NY.
Advertising reimagined: Permutive’s CEO & Co-founder, Joe Root, on signal loss and data collaboration - Permutive
permutive.com
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Absolutely thrilled that Ned Jones has been recognised by Performance Marketing World and named on their Powerlist! Ned drives transformative partnerships with our Advertiser customers, truly disrupting the status quo of the programmatic approach. This is a testament to the extraordinary work he's doing for us here at Permutive!
📢📢📢 The PMW 100 POWERLIST 2024: WINNERS 60-41 REVEALED 📢📢📢 The Powerlist party continues! Day three of PMW’s 100 Powerlist 2024 welcomes 'The Mountain Climber', 'The Sandbox Supremo' and ‘The Big Hitter' to the squad. As we enter the top half, a huge congratulations to everyone who has made this years Powerlist so far, as nominated and voted for by their industry peers. Each winner has been given their own spotlight page and 'Summer of Sport' themed trading card – how many do you recognise? View the PMW 100 Powerlist 2024 and the latest release of inclusions via the links in the comments. Congratulations to: Lee Metters Awin Global Kali Fyfe The Goat Agency Dimitri Kyprianou Go Inspire Group - A Xerox Company Arnaud Châtaignier Criteo Alex Adamson SECRET SALES Dan Chorlton GOA Marketing Carrie Ward VIOOH Rhys Westwell Zenith Nick Bamber Domino's Marcus Harvey GroupM Nexus Mark Byrne Brave Bison Ned Jones Permutive Suzanna Chaplin esbconnect Byron Tassoni-Resch WeDiscover | Performance Marketing & Technology Agency Stephen Allan Brainlabs Philip Acton Adform Jasdeep Mondae Performics @Starcom Tom Ollerton Automated Creative Hugh Stevens, LiveRamp Scott Guthrie, IMTB #powerlist #top100 #performancemarketing #marketing #advertising #socialmedia #data #technology #influencermarketing #retail #media
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Really looking forward to heading to Cannes in a couple of weeks with our superstar delegation: Joe Root - our fearless leader and CEO Jay Stevens - Chief Commercial Officer Samuel K. - GM, New Verticals (Retail Media) Rhiannon Prothero - SVP Marketing We have been working on the biggest step change in our platform yet... it will bring clarity to the chaos and unify a very fragmented advertising ecosystem. Lots more to come.... We still have some slots available for meetings, please use the link below to request a catch up with us.
Thank you!
edge.permutive.com
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Come and join Ned Jones in the best team in Advertising.
I'm hiring for a Customer Success Manager, with a background in sell-side ad operations. It's going to be a fantastic role! This person will be at the forefront of transforming the programmatic landscape for brands and publishers. You'll work alongside the powerful George Alderson, Elizabeth Brennan, Theo Perlman and Darren Ballinger (plus a team of brilliant engineers). If you fit the spec or know someone who does, feel free to reach out for the next steps! You can also apply via the below link. Thanks! https://lnkd.in/e3_XtgKg
Customer Success Manager - Advertising Operations
boards.greenhouse.io
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In a surprise move, to no one, Google have delayed the deprecation of third party cookies. Again. Although this is frustrating for Advertisers, it really doesn't matter. Today cookies only support 30% of the open web. Advertisers already can't reach the vast majority of their customers using Programmatic infrastructure and the truth is that brands already don't need third party cookies to be successful in programmatic advertising. Advertisers, this is a moment to take control of your own destiny, stop losing quality reach and brand equity. This will mean working in a new way with technology that is built for a world without third party identifiers. We're working with the most innovative advertisers in the world and these folks are already moving out of cookie-based buying and into direct pathways to publishers, and seeing powerful results. Advertisers who partner with Permutive and collaborated directly with premium publishers, have doubled sales and halved CPAs. #cookieless #programmatic #futureproof #permutive
Google delays third-party cookie demise yet again
digiday.com
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Enormously humbled to have been named in the AdExchanger and AdMonsters Top Women in Media & Ad Tech Awards 2024 as a change-maker. It's an honour to be named alongside other women who I have enormous respect for, especially Hannah Buitekant. Congratulations to all the honorees for 2024!
Top Women in Media & Ad Tech - AdMonsters + AdExchanger
admonsters.com
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Enormous congratulations to Bauer Media Group and my colleagues at Permutive of this nomination for Best Use of Data - Entertainment at the Campaign UK Tech Awards!!
Permutive & Bauer Media Group have been shortlisted for Best Use of Data - Entertainment at the Campaign UK Tech Awards 2024! 🏆 Our joint entry - Revolutionising brand campaigns through data - showcases how Bauer’s data-driven strategy, powered by Permutive’s patented technology, solves a huge issue for its clients and shows how they are using data to increase their clients’ addressability and audience engagement, all while increasing revenue. 👏🏽 Congratulations to Nathaniel Francis, Kieran Lewis, and the team at Bauer Media Group. And good luck to all the incredible names who made it to the shortlist. 🎉 https://lnkd.in/eaQmaqTc #CampaignTechAwards2024 #DataRevolution #SuccessStory
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