"Publisher signals are delivering strong results for advertisers; their solution is available today, so why wait?” says our Head of Advertiser Customer Success, Ned Jones 💡 This is in reaction to the latest IPA Bellwether Q2 Report, which reveals a striding return to growth in UK marketing budgets. Ned sees data collaboration and connectivity between advertisers’ target audiences and publisher audiences as the biggest opportunity for brands to maximise budgets 📈 Read more in this piece by Aimee Newell Tarín for ExchangeWire: https://lnkd.in/eh4uCrXx Innovative brands that work with Permutive are already moving out of cookie-based buying and into leveraging publisher signals. These brands see double to triple reach, increased sales, and reduced CPAs. #PublisherSignals #datacollaboration
Permutive
Software Development
London, England 8,983 followers
Permutive puts publishers in control of their revenue by enabling them to reach and monetise 100% of their audience.
About us
Permutive puts publishers in control of their revenue by enabling them to reach and monetize 100% of their audience while respecting consumer privacy. With Permutive, publishers can develop unique audience insights, optimize campaigns on the fly, and provide detailed mid- and post-campaign reports. In unlocking the true value of their audience, Permutive’s customers drive direct deals, win more RFPs, and secure repeat business with advertisers. Permutive is trusted by the world’s largest publishers, including News Corp, Hearst, The Washington Post, BuzzFeed, Penske Media, Future plc, the BBC, The Guardian, Vox Media, Insider, Hubert Burda Media, Condé Nast International, Trusted Media Brands, Hello! and Reworld Media.
- Website
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http://permutive.com
External link for Permutive
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Data Management Platform, DMP, Publishing, Advertising, Real-Time, Edge Processing, First-party data, Cohorts, audience platform, responsible advertising, edge computing, Direct-sold programmatic, and Privacy
Locations
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Primary
145 City Road
London, England EC1V 1AX, GB
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55 5th Ave
New York, NY 10003, US
Employees at Permutive
Updates
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Sky, Permutive and EssenceMediacom have been nominated for their innovative journey to cookieless targeting at the MPA - Manchester Publicity Association Inspiration Awards 2024 🎉 It's incredible to see the recognition and celebration of efforts to adapt advertising strategies for a cookieless future. Huge congrats to all involved, and good luck to all those shortlisted! #MPAAwards24 #ReimagineAdvertising #CookielessInnovation https://lnkd.in/g6idXXtQ
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Permutive reposted this
Finally got to sit down with ad-tech royalty Ari Paparo. Publisher first-party signals in combination—cohorts, contextual and IDs—are the only 100% addressable solution post-cookie. We dug into how Permutive is enabling 150+ of the worlds largest media companies to manage and monetise these, and how we're enabling advertisers and ad-tech to collaborate on top of them to double sales and halve CPAs. Delighted to have had the chance to really dig into this with Ari!
Our latest interview is with Joe Root from Permutive talking 1P data. And this week's newsletter digests the Sandbox testing data from Index Exchange and puts it into context. https://lnkd.in/e2Z6NQBc
Justify Your Existence Returns
news.marketecture.tv
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Exciting News: Permutive has successfully completed both the SOC 2 and SOC 3 Audits 🎉 These reports validate our strong focus on security, providing our customers and partners with the utmost confidence in our controls and practices. They are a testament to our collective commitment to maintaining the highest standards of security. Find out more about the audits here: https://lnkd.in/eUhjgMEa
Permutive successfully completes the 2024 SOC 2 and SOC 3 audits - Permutive
permutive.com
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Listen to this fantastic conversation between our GM for advertisers, Elizabeth Brennan, and Kumar Amrendra, Head of Digital Marketing, Planning, and Data Science at Sky. They met with Justin Pearse at NewDigitalAge in Cannes to discuss cookieless plans, the power of publisher signals, and Sky’s checklist for buying tech. Listen now: https://lnkd.in/epRryyEr #ReimagineAdvertising #Cookieless #PublisherData
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Want insights from Hearst, The Arena Group, TelevisaUnivision, and The Washington Post on data collaboration, identity management, clean rooms, and exceeding ad industry expectations? Read this piece in Digital Content Next, highlighting the top trends from our recent publisher panel hosted by our VP of Customer Success, Jeffrey Rosello. Thank you to all our panellists for sharing their expertise! #Reimagining #Data #collaboration https://lnkd.in/dpxJ4JxQ
Four media companies on tackling signal loss with data collaboration
https://digitalcontentnext.org
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In this episode of CFO THOUGHT LEADER, meet our CFO, Michael O'Grady, and learn why SaaS is his native language. Full episode here: https://lnkd.in/dmZb3wsp And on Apple Podcasts: https://lnkd.in/dZajjv6S #CFO #ThoughtLeader #SaaS
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Permutive reposted this
Next week we are hosting the ultimate advertising breakfast event! 📣 Hear from expert guest speakers from The Telegraph, Permutive, MiQ, PubMatic, and more. We’ll address digital marketing’s most pressing issues across CTV, DOOH and omnichannel, alongside privacy and consent in publishing. Register for your place here! 👇🏽 https://lnkd.in/eWFB4gW5 #AdTech #Event #Marketing #Omnichannel
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Permutive reposted this
Customer spotlight! 🥳 As third-party identifiers lose their reliability, the importance of first-party data has never been clearer. By harnessing their own data and actionable insights throughout the sales cycle, Bauer Media Group has achieved remarkable success with Permutive. Their shift to a brand-centric audience strategy has delivered impressive results: 🌟 75% increase in revenue 🌟 152% rise in advertiser count 🌟 31% boost in average CPM Read their exciting story here: https://lnkd.in/eyMS4tnZ #DigitalAdvertising #FirstPartyData #AudienceEngagement
How Bauer Media increased revenue by 75% with Permutive
permutive.com
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Our CEO & co-founder Joe Root is at Cannes Lions International Festival of Creativity this week with the goal of bringing people across the publisher ecosystem together, including retail media. Learn more about Joe and his mission for Permutive in an interview with Kerry Flynn at Axios for its "1 big meal" series. https://lnkd.in/evMTrC7V
Permutive CEO chats data, genAI and Cannes
axios.com