Myth #8 in Justin Coates' "EXPLORING 10 MYTHS ABOUT GLOBAL CONSUMERS & SUSTAINABILITY" discussion series from All Things Insights uncovers another truth behind a common sustainability myth. "Sustainability Myth #8: Sustainable Solutions Are Only for High-Income, Luxury Shoppers" challenges misconceptions and sheds light on the accessibility and inclusivity of sustainable practices. The article highlights that Gen X and Boomer populations, regardless of income, share similar concerns and actively seek out sustainable solutions. Additionally, while higher-income Millennials expect more from brands in supporting their sustainable lifestyles, lower-income Gen Zers show a strong desire for affordable, sustainable options. Leveraging consumer insights can help companies identify underserved segments and expand their customer base through sustainable initiatives. Find out more from Justin here: https://lnkd.in/eKKC8z9X