Eastman is happy to support this Sustainable Brands collaborative commitment to advancing circular solutions for a better tomorrow! We look forward to supporting the effort and seeing the results!
SB proudly announces the launch of the SB Go Circular Collaborative, a pioneering initiative aimed at inspiring and enabling the transition to a circular economy. This collaborative working group seeks to drive brand-led activations and sustainable consumer behavior changes through innovative frameworks and compelling messaging. Brands including Visa, Ulta Beauty, Eastman, General Mills, REI, CHEP, and BlueTriton Brands are already participating in the SB Go Circular Collaborative, demonstrating their commitment to advancing circular solutions and consumer choices. https://bit.ly/4cbUbsn