Sustainability Spotlight: Meet Justin Coates
Eastman Renew Solutions
Working together, we can deliver sustainable change right now.
In the customer-focused world of consumer insights and sustainability, we know a leader who shines brightly: Justin Coates . With a career spanning over 15 years in the consumer insights space, Justin has been a pivotal force in the Eastman journey toward a more circular future. To honor his nearly 8 years of invaluable contributions, it's time to shine a spotlight on Justin's dedication to research and achievements as our head of global market research and consumer insights.
For Justin, Eastman’s commitment to sustainability isn't just a buzzword; it's a passionate commitment to combatting the global waste crisis head-on, right now. Through his work, he champions Eastman’s cause of seamlessly integrating recycled materials into consumer products without compromising on quality or performance.
At the heart of Justin's work lies his dedicated team, tirelessly striving to bridge the gap between consumer demand and sustainable solutions. Through comprehensive global consumer research, they empower brands and retailers to embrace innovation, fostering a greener and more conscious marketplace.
Simply put Justin uses data to inform and change perspectives. He envisions a world where sustainability isn't an afterthought but a fundamental aspect of every product, benefiting both the environment and consumers worldwide.
When asked about his favorite sustainable product, Justin can certainly humblebrag about his involvement sharing consumer insights with Stanley Black & Decker, Inc. as the company created the Black & Decker reviva™ line of power tools. With this line, Stanley Black & Decker took a bold step forward, reimagining their products to align with sustainability principles while captivating a new generation of consumers. This project reshaped industry standards and paved the way for further sustainable innovation.
Beyond the office, Justin finds solace in exploring the world with his family, indulging in his love for travel, food, and running. His travel bucket list reads like an adventurer's dream, with destinations ranging from the enchanting Reykjavík to the remote expanses of Antarctica. Yet, amidst his wanderlust, India holds a special place in Justin's heart, where each visit offers a tapestry of vibrant experiences that beckon him back time and again.
As we celebrate Justin Coates, let us be inspired by his detail-oriented brain and his passion for understanding what consumers think about sustainability.
Be sure to check out Justin’s All Things Insights content series, Exploring 10 Myths About Global Consumers & Sustainability.