We are furthering our mission to break boundaries in beauty and beyond! We are proud to be revolutionizing the way you shop as the first beauty brand to test real-world commerce on Roblox through e.l.f. UP! 🎮💄 Since its launch, our Roblox game has been lightning in a bottle. e.l.f. UP! empowers players to follow their entrepreneurial dreams while being cultural change-makers, focusing on causes they care about. With over 13 million visits, we are surprising and delighting our community where they are. 🚀 Through this immersive experience, visitors aged 13 and up can now purchase physical products that come with exclusive digital UGC items for their in-game avatars. At e.l.f., we stand for every eye, lip, face, and paw, and our Roblox players love pets as much as we do. To celebrate this launch, we’ve created a limited-edition e.l.f. UP! Pets Hoodie. This Roblox-exclusive physical product showcases our commitment to being double certified cruelty-free (PETA & Leaping Bunny Program certified) and features one of our beloved virtual pets. Alongside this exciting launch, e.l.f. Beauty is making a $50,000 donation to the The Humane Society of the United States, reinforcing our dedication to animal welfare.🐾 “Our community deeply values our superpower of cruelty-free products. Through the e.l.f. UP! Pet Adoption Center, we’ve learned how essential this superpower is, shaping our approach in this space.” said our Chief Marketing Officer, Kory Marchisotto. The future of shopping is here and it's e.l.f.ing amazing! 🤩
Just elfing starting! 👏🔥🫶
Wow, E.L.F. BEAUTY is truly pioneering the future of beauty and retail! The e.l.f. UP!
e.l.f.ing amazing.
Such an incredible collaboration and truly shows the power that gaming can have for real world impact. Absolutely love it 💄
Congratulations!
This is such a cool campaign!
Maybe we get our friends at PetWise to donate some virtual pet toys, beds and food! Such an awesome Roblox experience, E.L.F. BEAUTY !
Truly inspiring e.l.f. beauty!
Congratulations!
This is so innovative! Combining real-world commerce with a Roblox game is such a creative way to engage and empower your community.