Elise P A Jackson

📈 Case Study👉 How YOU Can Make $10,000 Per Month with A Sustainable Clothing Online Store Why do I do this? Simple, To show that a life-changing income is possible with an online business. Read the full case study here https://lnkd.in/esEkTpid Let's Go! 💰

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📈 Case Study 👉 How YOU Can Make $6K/Mo With an E-store Selling Purse Accessories Why do I do this? Simple, To show that a life-changing income is possible with an online business. Read the full case study here https://lnkd.in/eQh7AHss Let's Go! 💰

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Founders should be focusing more on this key tactic ⤵ → Personal branding It falls by the wayside and I get it You're on the ground running to that next client Your head of marketing just called in sick for the rest of the week But you have an important announcement you need to get out today! So you quickly write a short paragraph, stick a stock image next to it and post it online and…crickets So, you get frustrated with LinkedIn. But by not posting consistently, you’re making it hard for your customers to get to know you and what you stand for. Focusing on your personal brand means you’re focusing on your customer relationships. You’re building up rapport with potential clients and telling them that your door is always open. You might not think it, but people want to get to know the person behind the brand. That’s why LinkedIn offers such a unique opportunity. So, use it! ---- Follow me, hit the 🔔 Matt Wheeler-Barrett. REPOST ♻️ if you found this insightful.

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If you're a DTC business owner spending less than $10M/year on ads Listen to Danny Buck, the founder of CRAFTD - one of the worlds biggest mens jewellery brands I have the perfect creative system to scale your brand Want to find out more? Book a call with me using the link below

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If you're a DTC business owner spending less than $10M/year on ads Listen to Danny Buck, the founder of CRAFTD - one of the worlds biggest mens jewellery brands I have the perfect creative system to scale your brand Want to find out more? Book a call with me using the link below

Blending in doesn't get you copied (parrots and pirates) You start changing markets by leading the change and being the change, not being in the herd. Blending in doesn't get you from zero to 10 as a startup - standing out gets you to decision makers who "think for themselves and act for their business" ROI based decisions not "feelings" or "popularity" (and looks only get you so far and that wears off like makeup) Blending in doesn't bring you people who share your values, it brings in the opposite. This should be shouted from the rooftops. Make your value systems known. Every great founder does, even if that means we work 60 hour work weeks here and report Daily!

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What does your ‘about’ page say about you? As much as it’s nice to find out if you're a cat or dog person and what your favourite pizza topping is, what I really want to know when looking at your website is how you can help me. So, in contrast to what you might think, your ‘about you’ page shouldn’t be all about you and your life story. It should focus on your target audience, how you can help them, and why they should choose you 💁🏻‍♀️ If your website copy could lead your target audience to think ‘so what’ 🤷🏻‍♀️ you need to rethink your content and focus on them. To misquote McFly, it’s NOT all about you! Of course, there’s no harm in including a few little fun facts about you - after all, people buy from people - but focus on what your ideal client wants/needs to know about you. ⭐️ Top tip: For every ‘I’ you use, include at least three ‘yous’. If you need help to nail the copy for your ‘about you’ page (or any of your web pages, come to that) drop me a message and let’s chat 💌 Oh, and if you’re wondering…I'm a dog person 🐶 and my favourite pizza topping is pepperoni 🍕 #TheGrammarMamma #WebCopy #FreelanceCopywriter #TargetAudience #WebCopywriter

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Being an agency founder is tough, so here's why I hired a personal trainer to help and never looked back 💪 You'll often see founders and business owners on social media painted as invincible warriors, seemingly perfect in every endeavour. However, it's far from the truth. 𝗜'𝗹𝗹 𝗯𝗲 𝗼𝗽𝗲𝗻 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂, 𝗜 𝗳𝗼𝘂𝗴𝗵𝘁 𝗯𝗮𝘁𝘁𝗹𝗲𝘀 𝘄𝗶𝘁𝗵: → Task prioritisation → Self-accountability → Productivity These challenges didn't just play out in my professional sphere; they spilled into my personal life, too. So, I took an unorthodox step and hired a personal trainer at the gym. Our initial encounters were rocky, to say the least His aggressive approach grated on me. But with time, I realised it was EXACTLY what I needed. My PT sessions helped me: → Be focused → Stay motivated → Keep accountable I've dropped a few pounds and even built some muscle (plus point, right?) Moral of the story? Be practical when solving your problems in your career and life. P.S. For the record, my little sister no longer beats me at an arm wrestling contest.

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2.2M accounts reached in the past 30 days!🤯 I found a strategy that everyone should know for growing their personal brand..🤭 & the results show for themselves⬇️ if you are wanting similar results - we need to get in touch🤝 💌 hello@lexiiludgate.com 👤 https://lnkd.in/g5ruQ9T5 #Ugc #ugccommunity #ugcmarketing #ugccontentcreator #ugcnet #ugccreator #contentcreator #contentmarketing #contentstrategy #paidmedia #paidads #paidadvertising #socialmedia #socialmediamarketing

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I’ve noticed a trend in e-commerce. Everyone seems to be doing £10K/ month. - Sarah’s product went viral - James hit £10K in month 1 - Gary got 1 million site viewers But why do I never see posts about the actual growth? Great businesses have a story that people buy into. And bragging about 1 viral product doesn’t do that. Great e-com businesses: - Share what inspired them to sell a product - Show who the sale is benefitting - Go above and beyond on customer service That’s what will build an e-com store that lasts for years. Not a viral TikTok.

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For every Founder and Business Owner I've spoken to or worked with this one problem keeps coming up The struggle to stand out from many competitors in their space offering the same thing There are few ways to do this that has worked for us and clients we've worked with ➡ Creating a brand story/strategic narrative ➡ Creating thought leadership content ➡ Being creative in an unconventional way BUT, the biggest problem I've found is these aren't sustainable long-term (>12 months) - Repeating the same story after a while starts to become monotonous - Thought leadership content may alienate buyers who are a great fit - And ask any Marketer how easy is it to consistently come up with creative ideas The market shifts, consumer behaviour changes, and your positioning and messaging has to change with it If you were to ask me what's the best way I've seen, it's in these two steps together Step1️⃣- Niching And you can niche in one of two ways ✅ Niche based on industry or segment ✅ Niche based on what you offer For example, you could say you are the solutions provider for the manufacturing industry or for Data Security professionals Niching by offer means you offer one specific solution to one specific problem and you build your entire offer around that If you can do both together well give yourself a round of applause, you may be a genius 👏🏽 Step2️⃣- Become the go-to expert for that niche Once you select how you want to niche next is to build your brand authority around that specific niche When people think "Who can we hire for this specific service" your name should automatically come to mind A really great example of this is Lashay Lewis who offers bottom-of-funnel (BOFU) comparison pages and articles It falls under the umbrella of content marketing, but she doesn't position it that way She positions her offer as the specific solution to a specific problem -People who struggle to create BOFU content 𝗪𝗲 𝗱𝗶𝗱 𝘁𝗵𝗶𝘀 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆 𝗳𝗼𝗿 𝗮 𝗰𝗹𝗶𝗲𝗻𝘁 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝘄𝗲𝗿𝗲 𝗮𝗯𝗹𝗲 𝘁𝗼 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗹𝗲𝗮𝗱𝘀 𝗯𝘆 𝟯𝟰𝟳.𝟮% 𝗶𝗻 𝟵𝟬 𝗱𝗮𝘆𝘀 Simply by niching the focus to a specific segment we call Best-Fit Buyers (ideal customers) And building our entire Go-to-Marketing Content Strategy for that specific segment So if you're trying to stand out and stand a better chance in a market that has a lot of competitors this is probably the best way to do so And the best part is I can almost guarantee that no other competitor will do it Because there's a fear of missing out that once you niche you'll miss out on sales opportunities But the truth is niching is where your biggest opportunity for differentiation (and revenue growth) lies Once you know how to do it right As always #FYRG - Fuel Your Revenue Growth with Content Marketing 🚀 #contentmarketing #positioning #revenuegrowth

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Keeping up with the latest trends so you can capitalise on trending topics can be tedious. This is why I've created this Spy tool that will keep track of competitors and update me in an email before my day officially starts. I've done a quick run through of the Youtube Spy Tool using Zapier #youtubemarketing #opportunities #automation #businessinsights

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🎧 📖 New Audiobook - The Diary of a CEO by Steven Barrett 📖 🎧 Started this one yesterday. I do like books that have a solid framework and structure and also a sucker for a list. The subtitle of this book is The 33 Laws of Business and Life, this list of laws is structured in a framework of five buckets. In order to be successful, you must have your five buckets full. The buckets are: what you know (knowledge), what you can do (skills), who you know (network), what you have (resources), and what they think of you (reputation). The first rule is to fill the buckets in order. So, the quote I have already taken away is that before we can contribute good to ourselves, our businesses, our families, and others, fill your buckets! Early days, so let's see what I think when I finish it...

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Everything you need to know about Landing Pages! I once worked with a food supplement brand and we created an aesthetically pleasing website with coherent branding on Shopify. The PDP page for their leading product was giving us a consistent conversion rate of 4% which was quite good in my opinion and for a long time the thought of testing a dedicated landing page never crossed my mind. However, after a span of 4 months, the conversion rate started dropping and it dropped to 2.9% which by industry standard (2%) was still not bad. That's when I thought its time to test dedicated landing pages with fresh copy and a slightly better offer than before and guess what, it changed the decision metrics for the same audience and sales started taking an upward slope. We did not just create a single page landing page but created a 4-step landing page funnel, starting from landing page > upsell page > checkout page and thank you page. The conversion rate for the same product with the same audience grew from 3.3% to 5.6% giving us a significant increase in ROAS. Elements of a powerful landing page: 1. Copywriting: I cant emphasis any less on this. This has to be top notch after deep social listening about your product, your audience and comptition. 2. Strong Offer: This primarily is a business decision and as an advertiser you shall look for clients that have something unique or slightly better to offer as opposed to their competition. However, if the offer isn't too great, you can still make it sound good with smart copywriting. 3. FOMO: Once you manage to come up with a brilliant offer, make them feel bad about missing the opportunity. 4. Testimonials & Reviews: Your customers can't touch and feel the product you sell, however, they do pay heed to what others are saying about it. 5. Consistent Branding: Your landing page shall have a consistent brand look and feel in terms of logo placement, creatives, copy, navigation, and color themes. 3 Ways you can create landing pages: 1. Custom Coding: Using HTML/CSS/Java > Gives you more control with better speed. Only recommended when you have dedicated developer support. 2. Dedicated LP Builders: Builders like Clickfunnels, Instapages, and other tools > They are expensive as they include funnels too > Only suitable for high-ticket clients 3. WordPress + LP builders: All you need is a domain and hosting > migrate it on WP and use free LP builders like elementor to create stunning LP's. Better for low ticket clients with limited developer support. You will see ecommerce businesses use all sorts of web pages including woocommerce sites, pdp pages, and dedicated landing pages and campaigns with dedicated campaign objectives that drive traffic to different parts of the website. The best way to analyze all sorts of web pages is by going through Facebook ads manager and search for industry specific KW like "travel" to analyze the pages in length. #landingpage #CRO #copywriting #ecommerce

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