E.L.F. BEAUTY’s Post

Naturium has expanded into the nation’s largest beauty retailer, Ulta Beauty! 🚀 Our clinically-effective brand will now offer its extensive assortment of skin, body and lip care products at an Ulta Beauty near you. To mark this exciting milestone, Naturium has launched the all-new Glow Getter Body Oil, exclusively with Ulta Beauty. 💛 "We are incredibly excited about our partnership with Ulta Beauty! Our Naturium community was loud and clear about which retailer they wanted to see us in next, and we're happy to always give them what they ask," said Susan Yara, Founder of Naturium. Driven by accessibility, Naturium’s "Skincare for Everywhere" strategy is filling a whitespace for clinically-effective skincare at extraordinary price points. Ulta Beauty, a long-standing partner to e.l.f. and aligned with our mission, is a key part of Naturium’s rapid growth trajectory. Cheers to this exciting next chapter for Naturium and Ulta Beauty! 🎉

e.l.f. ❤️’s Amazon! In just one week, we have brought our partnership to new heights! ✨We launched our Keys Soulcare theme on all Amazon Alexa Echo devices. ✨We glowed up 200+ Amazon Lockers in the US & UK, wrapping them with Bronzing Drops. ✨We are connecting constellations between our Amazon community and our loyalty program, Beauty Squad. Our Beauty Squad will now be promoted on Amazon, linking the community directly to our sign up page. Our members can shop on Amazon and redeem points for Amazon gift cards, Venmo Cash and more To make this moment even more e.l.f.ing special, we’ve added new bonus points for our 5 million+ Beauty Squad members when shopping on Amazon. Each of these moments are important as we expand our partnership with Amazon in new ways to surprise and delight our community. Working with Amazon, as a platform with incredible surround sound, helps us turn up in unexpected spaces and places. 🚀

We are furthering our mission to break boundaries in beauty and beyond! We are proud to be revolutionizing the way you shop as the first beauty brand to test real-world commerce on Roblox through e.l.f. UP! 🎮💄 Since its launch, our Roblox game has been lightning in a bottle. e.l.f. UP! empowers players to follow their entrepreneurial dreams while being cultural change-makers, focusing on causes they care about. With over 13 million visits, we are surprising and delighting our community where they are. 🚀 Through this immersive experience, visitors aged 13 and up can now purchase physical products that come with exclusive digital UGC items for their in-game avatars. At e.l.f., we stand for every eye, lip, face, and paw, and our Roblox players love pets as much as we do. To celebrate this launch, we’ve created a limited-edition e.l.f. UP! Pets Hoodie. This Roblox-exclusive physical product showcases our commitment to being double certified cruelty-free (PETA & Leaping Bunny Program certified) and features one of our beloved virtual pets. Alongside this exciting launch, e.l.f. Beauty is making a $50,000 donation to the The Humane Society of the United States, reinforcing our dedication to animal welfare.🐾 “Our community deeply values our superpower of cruelty-free products. Through the e.l.f. UP! Pet Adoption Center, we’ve learned how essential this superpower is, shaping our approach in this space.” said our Chief Marketing Officer, Kory Marchisotto. The future of shopping is here and it's e.l.f.ing amazing! 🤩

Congratulations to paralympic swimming icon, Anastasia "Tas" Pagonis, on her incredible accomplishments this competition season! 🏊♀️✨ We are beyond proud of Tas's achievements both in and out of the pool. Her dedication, perseverance, and passion inspire us all. As she continues to redefine limits and break barriers, we are standing alongside her every step of the way. Tas exemplifies the e.l.f. spirit—bold, fearless, and unafraid to express her (s)e.l.f. with a heart of pure gold. Tas, your e.l.f. fam is cheering you on from the sidelines stateside, celebrating your victories and eagerly anticipating what you conquer next! 🚀 Thank you for being a shining star example of strength, beauty and courage.✨

“e.l.f. the rules, go create YOUR OWN.” ~Kory Marchisotto, E.L.F. BEAUTY Our Chief Marketing Officer, Kory Marchisotto recently had an insightful and inspiring conversation on the Uncensored CMO podcast with host Jon Evans on redefining beauty.✨ In this episode, Kory delves into how e.l.f. built a billion dollar beauty brand! She also spills the beans on her journey into beauty, what drew her to e.l.f., and how e.l.f. is a different kind of company, PERIOD— with every e.l.f. being a shareholder.🤯 This is a podcast you won't want to miss, Kory's explains her formula for success and offers incredible insights into how e.l.f. disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. 🗣️ One of our fav golden nuggets is below 👇 – Kory’s personal formula, the 5 Cs: 💥Curiosity - “Put your head in all the places that you’ve never been to before” 💥Courage - “Take the things that you learned in the curiosity phase, and bring them forward” 💥Creativity - “Think differently” 💥Conviction - “People are going to try and throw you off your horse, you have to have the conviction to carry it all across the finish line."  💥Community - “Don’t go at it alone- surround yourself with people that are good for you and will hold you up in all times” Hear it from her and tune the e.l.f. in! Thank you Uncensored CMO and Jon Evans for this special episode. We encourage you to turn the e.l.f. in to all episodes! 🚀🚀🚀 https://lnkd.in/eQCSGyiE

Alexa, find my skincare ritual. 💜 ✨ We are thrilled to share this first-of-its-kind collaboration between Keys Soulcare and Amazon Alexa, narrated by our Goddess-in-Chief Alicia Keys! 🎶 Keys Soulcare is bringing you this immersive, soulful experience right in your own home! Starting today, Echo users can enjoy a custom Keys Soulcare Alexa theme, transforming their daily interactions with Alexa into moments of inspiration and self-care. This unique collaboration allows you to invite Alicia Keys into your daily routine, where she'll share uplifting words, soulful music, and expert beauty and wellness tips. ✨As Alicia says, "There is so much power in a voice – and this experience puts time in your day to take care of you while having some fun."    There’s no better way to begin your day than with an empowering daily affirmation. Thanks to Alexa, wake up with Alicia's reminder that you possess your own power, have permission to glow and deserve to nourish your soul on a daily basis.    Ask Alexa! Here’s just a few of the questions you can get answered from Alexa once the Keys Soulcare theme is enabled: “Alexa, find my skincare ritual”  “Alexa, give me an affirmation”  “Alexa, get ready with Soul”  “Alexa, give me a Soulcare tip”  “Alexa, what time is it?”  “Alexa, set a 9:00 am yoga alarm”  “Alexa, set a 30-minute self-care timer”  “Alexa, remind me to reflect every day”  “Alexa, shop for Keys Soulcare”  “Alexa, hello”   Try it out by saying "Alexa, enable the Keys Soulcare theme" from now until the end of August and get ready to awaken your light from the inside out. Join us in embracing this innovative fusion of beauty, wellness and technology with Keys Soulcare and Amazon Alexa! 💜

The sweetest 16 years of plant-powered beauty!   Well People, our pioneering multi-functional, plant-powered skincare and cosmetics brand, is celebrating a milestone - 16 years of being at the forefront of clean beauty. With a simple vision of creating clean, effective products using nature's finest ingredients, Well People has grown into a brand that has helped pave the way for conscious beauty.   To commemorate this Sweet 16, Well People launched a new shade of its bestselling Lush Lip Tinted Oil - Cherry Blossom. This luscious pink hue is inspired by the delicate beauty of cherry blossoms, a symbol of renewal and rebirth.   The icing on this celebration? In a delectable partnership, Well People has collaborated with the renowned Sweet Laurel bakery on a special-edition Cherry Blossom cake.    Like-minded bold disruptors, Sweet Laurel bakery shares Well People’s passion for simplicity and natural goodness, specializing in baking delicious, grain-free, dairy-free, and refined sugar-free treats using only whole ingredients.   This decadent yet guilt-free cake is a true labor of love, combining the finest natural flavors and superfoods to create a dessert that is as indulgent as it is nourishing for the body and soul. It is the perfect embodiment of our brand philosophies, offering a holistic approach to wellness that nourishes both inside and out.   As we reflect on Well People’s 16 year journey, we are filled with gratitude for our loyal community who have supported us every step of the way, and for the partners like Sweet Laurel who share our unwavering commitment to clean, conscious living.   Here's to many more years of pioneering plant-powered beauty and celebrating the natural goodness that Mother Nature has to offer!

At e.l.f., we excel at beauty, but that's not what defines us. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility.   We are powered by the motto of, “one team, one dream,” and that starts at the top of our organization with our Chairman and CEO, Tarang Amin.   We are honored that Tarang has been recognized by Barron's in their prestigious ranking of the World's Best CEOs. To be alongside some of the most iconic and successful companies such as Apple, NVIDIA, Microsoft, Netflix and Walmart, is a testament to our success. We are so incredibly proud of Tarang and what we’ve achieved together. This honor fuels us to keep pushing boundaries, to infinity and beyond 🚀🚀🚀   A big shout out to our e.l.f.z, our partners and our community. Together, we continue to prove that anything is e.l.f.ing possible! 💄💫   💥Read more about our journey in Barron’s article, “Tarang Amin Built a Beauty-Products Empire at e.l.f.” here: https://lnkd.in/dkiDTZzA   💥Explore the full list of World's Best CEOs here: https://lnkd.in/dDKQ4Jjq

OMG our Cannes Lions International Festival of Creativity is covered in Bronzing Drops! 🦁🦁🦁 We are truly grateful to be recognized by the Cannes Jury with our fantastic partners at Liquid Death with the Bronze Award for Social Use of Humor in the Culture and Context category. One of the many wonderful outcomes of our shared Corpse Paint campaign is that we pushed each other to be creative, have fun and e.l.f. the rules! Vegan goat blood, come on.😂 e.l.f. is so proud to add this Lion to our others, which were also earned out of our commitment to disrupt norms, shape culture and connect communities. In 2021, we were recognized with a Bronze for our eyes.lips.face. original TikTok song and we shared a Bronze with Chipotle Mexican Grill for our collaboration that turned your favorite taco toppings into color cosmetics. We couldn’t do this great work without ALL the e.l.f.z and the partners who make up our extended family. Being at Cannes this week has been the best reminder that we get our rocket fuel from interesting and dynamic cultural conversations fed by so many unique and inclusive points of view from different places and spaces. Congratulations team and Liquid Death!