President & GM @ epocrates / athenahealth | Digital Media, Online Marketing, Healthcare Tech
I've been at athenahealth for 5 months and I'm loving the culture, values, and our mission. For those with a product strategy background, here's a great opportunity: https://lnkd.in/eEiJ9qqN Come join us!
President & GM @ epocrates / athenahealth | Digital Media, Online Marketing, Healthcare Tech
As an eastern Long Island native now residing in woodsy Putnam County, I understand the impact of Lyme disease firsthand. Join epocrates and our Director of Clinical Content and Communications, Dr. Walt Hadikin, MD, for a webinar delving into the ongoing controversies and challenges of this disease, as we aim to clarify misconceptions and enhance patient care. 🗓️ Date & Time: 7/12, 01:00 PM Eastern Time ⏱️ Duration: 30 minutes Register here: https://lnkd.in/emmjEaGK #LymeDisease #Healthcare #Webinar #PatientCare #MedicalInsights
President & GM @ epocrates / athenahealth | Digital Media, Online Marketing, Healthcare Tech
As Caleb notes, provider burnout is a huge issue threatening the robustness of our healthcare system. If you have an interest in learning more about the challenges that healthcare professionals face to their mental and emotional well-being sign up for epocrates's April 5th webinar on this topic: https://lnkd.in/e7pi38_2
Provider burnout is one of the biggest issues facing our healthcare system. At athenahealth, a core tenant of our daily focus is built around clinician delight and provider and patient satisfaction. We have a relentless focus on improving the day to day efficiency of the practices and providers we serve. AI has the potential to further alleviate many of the frustrations facing both providers and patients across the healthcare ecosystem. Our recent Physician Sentiment Survey, conducted by The Harris Poll, shows that 83% believe that AI could eventually alleviate many of the problems facing healthcare. At athenahealth, we're harnessing AI's potential every day to enhance administrative efficiency and refine patient communication. As we continue to innovate, we're excited about the transformative impact of AI on healthcare.
President & GM @ epocrates / athenahealth | Digital Media, Online Marketing, Healthcare Tech
I'm not even a month into my new gig, but I'm so impressed with the epoc team. Our product continues to evolve in all the right ways, as evidenced by the continually impressive scale of our registered healthcare professional audience. While 2023 was a good year, that was just the foundation for 2024, and I couldn't be more excited for what's ahead!
We're proud to share our latest press release showcasing how key improvements in 2023 have empowered over 1 million U.S. clinicians with a more efficient and engaging experience on epocrates! Our product enhancements have helped us achieve 90%+ retention rate among registered HCPs by revamping our epocrates app and web platforms, broadening clinical news coverage, and deploying personalized algorithms for content delivery. Dedicated to streamlining the experience of clinicians, we now offer personalized homepages based on individual preferences and behaviors. This tailored experience is powered by advanced AI and machine learning models. Key product innovations that elevate clinicians’ experience: - Enhanced interactive homepage newsfeed on web - Integration of CME activities on homepage - Rolled out epocrates+ group - Industry leader in trending medication topics To read the release, visit: https://bit.ly/49TyifP #epocrates #MedicalInnovation #HealthcareIT #HealthIT
President & GM @ epocrates / athenahealth | Digital Media, Online Marketing, Healthcare Tech
I’m thrilled to embark on a new chapter as president and general manager of epocrates, a trailblazing company at the forefront of healthcare innovation, with a vision dedicated to empowering healthcare professionals and improving patient outcomes. I’m immensely grateful for the warm welcome Bob and the athenahealth and epocrates teams have given me. And I couldn’t be more excited to learn from and work alongside my fellow epocrateans.
It’s an exciting day at epocrates as we welcome our new General Manager, David Minkin. David brings valuable insights from more than two decades in publishing to continue our momentum in deepening the value epocrates delivers. The epocrates team remains committed to meeting the needs of clinicians and delivering content that gives them the insights they need to deliver the best possible care, and David's leadership, experience, and passion make him the perfect addition. Welcome to the team, David! #epocrates #momentum #business #newhire https://bit.ly/496wsYU
President & GM @ epocrates / athenahealth | Digital Media, Online Marketing, Healthcare Tech
Shop alongside us this Black Friday. Buy Side editors share all the best deals on our live coverage page, updated every few minutes! https://lnkd.in/e3X7u7aM
President & GM @ epocrates / athenahealth | Digital Media, Online Marketing, Healthcare Tech
It's Prime Day! Check out Buy Side from WSJ to help you find the best deals on the best products: https://lnkd.in/esvDfAc8
President & GM @ epocrates / athenahealth | Digital Media, Online Marketing, Healthcare Tech
This was a fun conversation with Joe. Always great to work with a smart partner like Permutive.
Most of our partner Dow Jones’s digital advertising revenue comes from direct-sold, where they see “a strong interest and continued interest” as buyers leverage their first-party data. The direct deals they see include audience-guaranteed transactions, so a programmatic guaranteed (PG) deal with an audience layered on, and PMPs with audiences with that first-party data available. Read more in the write-up of Joe Root's (Permutive's co-founder and CEO) conversation with David Minkin (Dow Jones's SVP of Digital Operations and Client Success): https://lnkd.in/ehWzN2Q9 via Digital Content Next #digitaladvertising #publishing #directsold #adtech #programmatic
