Creativebrief’s Post

There are plenty of reasons why travelling with National Express LLC is a more convenient and better value travel option. In the UK’s leading coach operators' new brand platform, agency Lucky Generals helps to outline some of these reasons, while giving a nod to the National Express customers already ‘in the know’. We are proud to say that ‘If you know, you go National Express’ is the first campaign from Lucky Generals for the brand since winning the work in a pitch process led by Creativebrief 👏 "We love Lucky Generals’ brand platform because it is grounded in a strong and simple strategic thought that can translate across our entire business, from rethinking our web journey to changing the tone of voice used in our contact centre and how our drivers interact with our customers." - Catherine Woolfe, Customer and Marketing Director at National Express LLC Read more about the campaign via the Creativebrief platform: https://lnkd.in/eNtMN6dZ

Join Creativebrief's Managing Director, Stephanie Nattu, at the UK Creative Festival in Margate, this Thursday at 12:10pm, for an engaging panel discussion featuring key figures behind The AA's recently revitalized campaign, "It’s OK, I’m with The AA." 🚗 The session will feature insights from The AA's Group Brand Director, along with the Chief Creative Officer (CCO) and Chief Strategy Officer (CSO) from their partner agency, The Gate London, together, they will delve into the creative and strategic journey that brought this beloved British motoring association's campaign to life. Speakers: Lucas Peon, CCO , The Gate London Rob Bovington, Creative Director, The Gate London Will Harrison, Group Brand Director; The AA Stephanie Nattu, MD, Creativebrief Find out more/ secure your place: https://lnkd.in/dcbAwf9w

In 2024, culture is the word of the moment. It's on every brand brief, in every agency proposition but while culture dominates the industry thought leadership agenda does anybody actually know what it really means? At our event, on the 3rd of July, hosted in collaboration with Exposure, Charlie Carpenter, CEO at Creativebrief sat down with Sophie More, Global Director of Digital Marketing, Media and Communications at William Grant & Sons, Raoul Shah, Founder and Joint CEO at Exposure and Jed Hallam, Co-Founder and Managing Director at CultureLab, to offer their expert opinions as part of a panel discussion. Answering the key question ‘what does it really mean to build a culturally relevant brand in 2024?’ the panel discussed who is successfully achieving this and how they are going about the notoriously challenging task. Missed the event? Don't worry, you can explore the key takeaways here: https://lnkd.in/eTFBJ9qE Also, check out our latest pinboard to see how brands are playing in culture in 2024: https://lnkd.in/eug7FfSz Video features work by: Exposure x Champion, Weirdo x Arsenal F.C, Uncommon Creative Studio x SiriusXM, McCann London x Sky Sports Online, adam&eveDDB x Pot Noodle, Spring Studios x BREITLING, Lucky Generals x Yorkshire Tea, ACNE x Dr. Martens plc 👏

Congratulations go to Splendid Communications for entering this month’s #Top30s charts with its work, ‘For the Bold in Everyone’ 👏 To kick-off the new campaign from Doritos UK , the agency teamed up with Lioness Chloe Kelly to unveil a massive 2,774 foot mural in Manchester, encouraging people to ‘crunch’ stereotypes in sport and beyond. Check it out via the Creativebrief platform: https://lnkd.in/e62e92Fu

With the dust barely settled from Glastonbury, headliner Dua Lipa has announced her new Radical Optimism tour. The pop star is teaming up with O2 to give their customers 48 hour early access to priority tickets. To celebrate this, O2 has brought back its famous ‘Walk Ad’ which follows performers on their walk to the stage, with a new spot starring Dua Lipa. The campaign was created by Alice Goodrich and Lara Baxter, with VCCP’s global content creation studio Girl&Bear working with award-winning British director Daniel Wolfe and Love Song. Creative digital agency Bernadette helped to bring to life OOH elements of the campaign. Find out more about the campaign via the Creativebrief platform: https://lnkd.in/eEtyKYfZ

July is #disabilitypridemonth, a time to celebrate the resilience and achievements of the disability community worldwide. To mark this, join Current Global online, on the 23rd of July, at 7:00pm, for a one-hour Accessible Communications crash course. Why Attend? ⭐ Make a Difference: Be part of a movement that champions inclusivity. ⭐ Boost Your Skills: Gain quick and actionable tips to enhance your content. ⭐ Business Edge: Understand how accessible communications can benefit your brand. Find out more/RSVP: https://lnkd.in/eKn-GWcr

How brands can give themselves a birds-eye view of culture In this article, Amy Davies, MDes. and Jamison Duffield, Global VP of Foresight at VIRTUE Worldwide and Co-Lead PIGEON and Global Group Strategy Director and Co-lead at PIGEON Virtue, explain how brands can tap into culture with the help of AI. "In the last decade or so our world has moved from a market economy to a culture economy. A world in which the consumer is firmly in charge." Read the full article via the Creativebrief platform: https://lnkd.in/enFCYg4c

We're super excited for this one 🙌 Stephanie Nattu

So you don't work with fossil fuel companies - great! Now what? In this article, Rob Greenfield, Head of Earthtopia and Account Director at 33Seconds, asks how, beyond turning our backs on high polluting industries, can marketing and creative professionals improve sustainability? "The flip side to saying ‘no’ to the bad guys is supporting the good and helping game-changing products and services reach audiences, achieve mainstream adoption and have a tangible impact." Read the full article via the Creativebrief platform: https://lnkd.in/emfGx9jZ

We had a fantastic morning hosting our ‘Building Culturally Relevant Brands in 2024’ event, in collaboration with Exposure, featuring William Grant & Sons and CultureLab 👏 Thankyou to everyone who attended, and a special thanks to our amazing panellists, Raoul Shah, CEO, Exposure, Sophie More, Global Director of Digital Marketing, Media and Communications, William Grant & Sons, and Jed Hallam, Co-Founder and Managing Director, CultureLab Keep your eyes peeled for the next one 👀