Will Harrison

Our Croud report in partnership with Raconteur | B Corp™ is LIVE! We surveyed 1,000 CMOs and CFOs across the UK and the US to understand how as marketers we can unlock greater budgets and achieve more, working with the Raconteur team to write up a tidy report to digest easily for senior marketers. *Key themes include*: 💰 Which digital marketing channels are delivering results? 📈 Demonstrating incrementality: equipping the Senior leader for success with the CFO 🚀 Understanding and conveying the value of brand-building 🤖 Practical and valuable applications of AI for marketers Of course, this report doesn't just apply to CMO. Other senior marketers looking to prove commercial value against marketing activity and essentially look amazing in front of senior stakeholders - this also applies to you. Hope you enjoy. #CroudxRaconteur #CMOguide #MarketingInvestment Shout out to digital marketing evangelist and our Chief Strategy Officer Avinash Kaushik who features heavily in this report. As well as Carly Price and Rebecca Edge for working on pulling this all together with team Raconteur. https://lnkd.in/ewCRy-YP

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Our winter 2023 campaign was hugely successful, particularly our 'Let Your Body Go To Work' advertising, which recently won four Gold and one Silver at the Comms Council Axis Awards 🏆 Our research showed that through the advertising we motivated people to stay home if they were sick, preventing the spread of illness to others, specifically communities at higher risk of getting seriously unwell over winter. Some insights from the research: 🤒 2.2 million battled sickness last winter. 🏠 1.9 million were more aware of the need to stay home if sick, based on seeing the advertising. 💡 1.2 million were influenced/motivated to stay home if sick, based on seeing the advertising. 📈 Only 700,000 people would have stayed home if sick if they hadn't seen our ads. For winter 2024, we want to continue the positive impact of the campaign and help everyone to stay healthy. Join us in keeping our communities healthy! You can view the campaign here:

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Today see's the launch of the Clear Channel UK Insight Store 💡 We've put all our brilliant research and insight into one place to make it super easy to access, whenever you need it. So, whether your looking for the latest consumer behavior, category case studies, or effectiveness studies, you'll find them all there on the Clear Channel website. Link in the comments below 👇 #outofhome #marketing #ooh

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Amazon - The constant updates and changes are the beauty of this platform! We're constantly facing shifts that hugely impact our work - thank God, or it'd be straight-up boring. 🥱 Now more than ever, knowing your numbers and tailoring strategy to speak directly to shoppers is key. Focusing on just a handful of KPIs won't cut it anymore. Think outside the box - use all your data to drive smart decisions. Optimize listings, test new promos, measure organic rank, plan ads wisely and include creatives! The era of launching a couple auto campaigns and coasting is long-time OVER. Those who adapt through creative, data-driven moves will thrive! #amaonseller #amazonads #amazonbusiness #ecommerce #entrepreneurship

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Here's some insight into how we're adapting and tailoring digital automotive campaigns (creatively and via targeting) for different age groups within our audiences: 👧 🧒 Millennials:  Focus on eco-friendly initiatives, EVs, in-vehicle technology, and a user-friendly online shopping experience. Educate them on the ownership differences between EVs and ICE cars. 🧓 🧑 Gen Z: Emphasise the affordability of EVs, including new budget-friendly options and the used EV market. Leverage user reviews and interactive platforms to showcase EVs. Highlight EVs' economic and environmental benefits. 👴 👵 Baby Boomers:  Promote vehicles that offer a blend of size, comfort, and sophistication. Focus on ease of use, advanced safety features, and the practicality of EVs for their lifestyle. Personalised dealer customer service and emphasise reliability and long-term value to win over this demographic. These evolving preferences are steering automotive marketing in new directions, necessitating adjustments to campaigns customised to the different groups; a one-size-fits-all approach must be revised. The above is only the tip of the iceberg of the detail we're looking at for our brands.

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Pro tip: Look internally for inspiration. Your team's creativity and insights about what your customers really want are some of your best marketing assets. We can help you take these insights and turn them into the best marketing strategy. 📞 +44 7796 997447 📩 info@dxdmedia.co.uk 💻 https://dxdmedia.co.uk/ #creativity #insights #inspiration

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Together with Accord Marketing, we’re helping marketers get their hands on the data they need to make more good calls when it comes to campaign optimisation and driving that pipeline 📈 Find out more about our new partnership 👉  https://lnkd.in/e3yQWqYe Matthew Bradley Daniel Ward

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SEO insight: Over 50% of keywords used are four words or longer. Tailoring to long-tail searches can be your gateway to better visibility and conversions. #UKBusiness #LongTailStrategy www.ruddledigital.co.uk

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Reasons to be positive... - The latest Q2 IPA Bellwether Report shows a significant rise in marketing budgets among UK businesses, marking the highest increase in a decade at +15.9%. - Event budgets saw a standout increase of +17.2%, reflecting the power of real-world experiences. - Direct Marketing Budgets have increased for the 6th consecutive quarter, now at +8.9%. - Main Media Budgets Returned to growth at +3.5%, driven by strong performance in online advertising (+15.3%) and video (+7.8%). - Optimism in Adspend: Although real terms growth is expected to flatline in 2024 due to economic challenges, the outlook for 2025 is much more positive. Paul Bainsfair, IPA Director General, attributes this optimism to a 'brighter economy, lower inflation, and new government policies'. However, he also advises brands to remain sensitive to ongoing household financial pressures.

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I spoke with Ellen Hammett at Marketing Week about our deliberately disruptive marketing strategy. “You only have to think about whether you, yourself, read every email from a brand or just delete them, if you skip podcast ads […] that’s the reality of the world we’re operating in. So we had this sense we weren’t going to get where we needed to get to by doing what we’ve done before.” https://lnkd.in/eCMMwqY6 Abel & Cole | B Corp™ #Marketing #Strategy #Advertising

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