AnalogFolk changes the face of creative leadership The campaign, which forms part of a wider push to drive equality in creative leadership roles, utilises AI to turn some of advertising’s most ubiquitous creative leaders into women. Entitled ‘Changing the Face of Creative Leadership’ the social campaign is fuelled by a push to create an open-source pool of talent that all agencies can share. Check it out via the Creativebrief platform: https://lnkd.in/ebJd-kif
Creativebrief
Advertising Services
Marketing intelligence platform & next-generation agency search consultancy
About us
At Creativebrief, we help marketers get curious and stay connected to the fast-moving marketing industry, a powerful combination which unlocks commercial advantage. Whether brands are looking to encourage a culture of curiosity and drive creative ambition or they’re on the hunt for their ideal agency partners, we can help.
- Website
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http://www.creativebrief.com
External link for Creativebrief
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2002
- Specialties
- Marketing intelligence, Agency search and selection, and Pitch consultancy
Locations
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Primary
Soho Works
72-74 Dean Street
London, W1D 3SG, GB
Employees at Creativebrief
Updates
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#paralympians are some of the greatest athletes on the planet. However, a new campaign from Toyota and T&Pm shows that away from their sport, these incredible athletes face the same everyday challenges as everyone else. Building on Toyota’s Global platform, Start Your Impossible, a series of new idents sees ParalympicsGB athletes, Jonnie Peacock, Kadeena Cox, Laurie Williams and Robyn Love poke fun at life’s challenges. "Be it dealing with dirty nappies, washing up dishes before bedtime, or taking excited dogs for their walk, Toyota celebrates these moments in life we can all relate to and supports all people to go beyond their impossible.” - Rob Crilley, Senior Manager of Brand Strategy at Toyota Motor Corporation Great Britain Check it out via the Creativebrief platform: https://lnkd.in/eP5sVdRU
Toyota Paralympics campaign spotlights the everyday impossible | Creativebrief
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From Wimbledon, to Euro 2024 in Germany, and now the Olympics in Paris starting this Friday, this summer has truly been an epic summer of sport 🏅 Sport has the unique power to bring people together. The shared excitement, build-ups, successes and near-misses make for unique, once-in-a-lifetime opportunities for brands to connect with their audiences. We have seen ample evidence this year of brands and agencies getting this just right. From British Gas showcasing its role in powering the UK’s sports mad fans, to EE calling on the nation to challenge hate in football, Check out all of this year's summer of sport campaigns and insights via our pinboard: https://lnkd.in/egwAZW9b Video features work by: T&Pm, Saatchi & Saatchi UK, Neverland Creative, Wieden+Kennedy London and BBH London
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The (chocolate-covered) hill we’re all prepared to die on 🍫 In this article, TBWA\London’s Paul Jordan breaks down Britain's obsession with biscuits. "Brits do biscuits better than anyone and we’ve been doing it longer too. Given that we know so much about biscuits, it’s hardly surprising that we all get so opinionated about them." Read the full article via the Creativebrief platform: https://lnkd.in/gqu3HwkA
The (chocolate-covered) hill we’re all prepared to die on | Creativebrief
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In this interview, Anna Vogt, EMEA Chief Strategy Officer at VML, shares with clarity and precision the importance of choosing quality outputs over consistent busyness. "Pre-pandemic we didn’t come into the office to sit in 12 half-hour meetings back-to-back." Read the full article via the Creativebrief platform: https://lnkd.in/gCKvtjU7
Setting the pace | Creativebrief
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‘There is no them, just us.’ The first major campaign in almost a decade for Oxfam calls on UK citizens to unite for a fairer world for all. Challenging the ‘us’ and ‘them’ narratives that distract from making positive, universal change, the campaign premiered last night (22nd July) interrupting the Channel 4 News programme. Calling on audiences to help the charity tackle worldwide issues like poverty, inequality and climate change, the campaign aims to penetrate the fatigue the sector faces. Check it out via the Creativebrief platform: https://lnkd.in/eRuDYFie
‘There is no them, just us’ | Creativebrief
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Creativebrief's marketing intelligence platform helps brands stay connected to the agency landscape 🌆 Explore our agency network with a free or full membership today: https://lnkd.in/etKV8FaX
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In the latest episode of the Behind The Face of Success Podcast, Visha Kudhail speaks with Azeem Rafiq, former cricketer who played for Yorkshire County Cricket Club, on whistleblowing, responsibility and facing adversity. In the thought-provoking conversation Azeem put into words the heavy responsibility and pressure he faced while transitioning from being a professional sports player to becoming a whistleblower and advocate for positive change. “For me, I had responsibilities to fill. No one else was going to do it for me. I had to get out there and find a way through it.” Creativebrief is proud to support the Behind The Face of Success Podcast as media partner, alongside production partner The River Group 👏 Read our key takeaways from the episode via the Creativebrief platform: https://lnkd.in/e9fssPVG
‘Speaking up is hard, it requires a lot of bravery’ | Creativebrief
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As the Paris 2024 Paralympic Games fast approaches, Channel 4 has kickstarted its new, challenging campaign, ‘Considering What?’. 4creative, its in-house agency, produced the film to fight inaccurate perceptions of and patronising attitudes towards the Paralympics. “Excellence is excellent, no caveats. How strange that as audiences we watch one of the world’s most elite sporting events with our heads tilted and our amazement seemingly tempered." - Lynsey Atkin, Executive Creative Director of 4creative Read the full article via the Creativebrief platform: https://lnkd.in/ebfKbtbh
Channel 4 challenges patronising attitudes ahead of the Paris 2024 Paralympic Games | Creativebrief
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Have you checked out this week's Hot Pick? 🔥 If there was ever a year when British consumers needed an epic summer of sport then 2024 was it. Enter British Gas with an upbeat campaign, created with agency partners T&Pm and OMD UK, highlighting the invaluable role British Gas will play in powering the UK’s sports-mad fans 👏 Read the full article via the Creativebrief platform: https://lnkd.in/eR6QSTHj
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