Cow’s Post

The one where Cow persuaded a legendary punk poet to compose a poem about bull semen for a small business insurer. And it worked! A summary of our (Under)Writer in Residence campaign with Hiscox and John Cooper Clarke. As a direct result of this campaign, Hiscox achieved record-breaking single daily and weekly online sales of SME insurance. Poetry in motion. https://lnkd.in/ebF4wNYN

Following the success of Asda's bi-annual wine showcases, for Spring/Summer 2024, we organised two wine events to celebrate Asda's wine range and new wine atlas. The two events included a main showcase in the day, with 138 wines available to taste and Asda's Summer Wine Bar for consumer press and influencers in the evening.The main wine event saw 20 key wine journalists in attendance including Helena Nicklin (The Sun, Three Drinkers), Victoria Moore (The Telegraph), Fiona Beckett (The Guardian) and David Williams (The Observer). With Asda's wine team on hand to guide guests through the experience, the wines on offer included Asda's new wine atlas range and canned Pica Pica wines alongside its hero whites, reds, roses and sparkling wines. As an additional build into the evening, Asda's Summer Wine Bar event invited consumer press and influencers to try a curated menu of Asda's hero wines and a series of wine flights, served by Asda's wine team. Alongside the wine on offer, the event included a champagne tower (featuring Asda's Growers Champagne line), a live jazz band, scratch-maps to celebrate the wine atlas and a Photo Booth. With 26 journalists and influencers in attendance, the event generated national press and social coverage.

KFC has just launched it's first fragrance, No. 11 The Eau de BBQ. We'll dial back to 15 years ago when we dropped FLAME, the scent of a flame grilled Whopper for Burger King with Piers Morgan.

Some of the Cow crew picking up the gong for Best use of Influencer for One More Page 3 with Erika Lust. Go Cows!

We're delighted to have won Best Use of Influencer - for a sex positive porn brand at the PRmoment Awards, for One More Page 3 which was launched during Breast Cancer Awareness Month. In its heyday, Page 3 was part of the fabric of British life, printed in a daily paper that regularly had 12 million readers, And it conformed to what, it was believed, men wanted to see when they turned the front page: a glamourous young woman with big, ‘perfectly shaped’ breasts. Times have changed. In 2015, as a result of the No More Page Three movement The Sun ceased publication of topless Page 3 shots, and in 2019 The Daily Star followed suit. Yet for women who have experienced breast cancer or undergone mastectomies, body image can be a difficult thing to overcome. Even in 2023, there are few images in public circulation or mainstream media of confident, empowered women who’ve undergone a double mastectomy. We at Cow and Erika Lust wanted to change that. We wanted to present a confident, happy woman that has undergone a double mastectomy, and then Erika lead a call for media to publish it, hence the One More Page 3 campaign. Danni Moore is a body positive influencer who had a double mastectomy following breast cancer treatment. She is the real star of the campaign. Her 'glamour images' were syndicated everywhere from BBC News, The Daily Star, Mashable and across social media. One of the most gratifying aspects was seeing the hundreds of comments from women on the joint Instagram post from ERIKALUST and Danni: ‘Wow, thank you. As an oncology nurse practitioner I can’t tell you how happy an ethical porn company steps up to the plate and helps us accept our bodies as they are, battle scars and all!’.  Another wrote ‘You have inspired me to embrace my body in public and not worry when in a bikini….thank you’ Amongst the enormous wave of praise for Danni’s bravery and for the ERIKALUST brand for leading this initiative, some men – in the national online features comments - were genuinely furious to see these images under the Page 3 tag. Good. We set out to challenge misogyny and stereotyping of women for male gratification. We’re only heading in one direction, and those men have been left behind, rattling their cages. Massive props to the account team and to Cow Studio who delivered it.

Stop scrolling! We are looking for an Account Executive to join the herd. Kickstart your career with in creative comms across a range of clients and disciplines. This is the opportunity to work at the most awarded agency across campaigns at the last PRWeek Awards. We can't wait to hear from you. Send CVs to jobs@thisiscow.com.