Cory Collins’ Post

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Editor, Writer, Digital Strategist, and Personal Trainer

I have found there is one mantra that connects what it takes to be a good digital strategist and to be a good professional mentor: Never assume. Let me explain: As a digital strategist, there is an understandable tendency and temptation to rely on "best practices." You have years of experience, and you carry the practices that worked for you in one job into the next. What you discover, with humility, is that no two audiences act alike. A good digital strategist doesn't assume that best practices will translate. They dig into the data. They dig into the qualitative feedback. They listen and observe. Only then can they see patterns, see what works, try new things and strategize effectively. Something similar happens as a professional mentor. There is a temptation to rely on what we think a mentee or peer is going through. We assume high performers will receive offers and referrals. We assume colleagues with great attitudes also have great mental health. We assume, based on past experience, that we can predict who needs help and when. But just as a digital strategist must get to know their audience on a deep level, so must mentors. We must take the time to truly listen and observe. Only then can we see that perhaps the high-performing mentee isn't receiving assistance they need. Only then can we understand that outward perception does not always reflect a peer's professional experience. In communications and networking, humility guides us toward creative solutions—and truly meeting people where they are.

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