Colle McVoy’s Post

We can all think of an outfit we didn’t love—each with a story we’d rather release from our conscience. The Recreational Boating & Fishing Foundation wants to turn old clothes into new confidence in partnership with sustainable fashion brand Rentrayage. Garments no longer serving you, taking up closet space, can be a part of "The Second Catch Collection" that will launch this fall. Head to our comments to learn more about the campaign and how you can donate clothing.

“I watched Christine Fruechte at a women of influence luncheon 20 years ago, got to know her as a client through Target and respected what she built so much I joined Colle McVoy,” shares Gina Gray, Business Development EVP. “In moments of doubt about types of clients we could win over or the work we could do, Christine’s always fought and made space for reaching beyond the potential we see in ourselves.” This is exhibit one of one million for why Christine is joining leaders from AMC Networks, Crayola, the NBA, Papa Johns and dope ad shops like fellow Stagwell agency 72andSunny named to this years Campaign US 40 Over 40 list. Hit the hearts on this one to celebrate all honorees championing our industry forward.

It's not every day you get to say "terrarium of awesome," but those are indeed the words EVP of Brand Experience Strategy John Doyle used to describe our new partnership with American Signature Inc. that houses family-owned furniture destinations like Value City Furniture and American Signature Furniture. "They control their retail environment and product—no part of the business is off-limits for where we can build intentionality and impact,” explains John. Read all about our latest appointment in ADWEEK from Kyle O'Brien.

We’ve saved a firecracker conversation for your holiday return. Paul Rabil President & Co-Founder of the Premier Lacrosse League joins Whirlpool VP + North America CMO Shannon Blakely and Colle McVoy President Jessica Henrichs to dissect the differences of working with a wholly owned sports entity. As a prolific lacrosse player, Paul recognized the highly customizable and turn-key partnerships brands crave are rarities within behemoth sports networks. Click below to hear about nuances in league IP, athlete access and on-field + off-field activation opportunities. | Stagwell Sport Beach

According to new trends data from Epidemic Sound, around 85% of YouTube creators report solid music selections as what drives their most successful pieces of content. Global Brand Director, Robert Bullough, joined Colle McVoy EVP of Growth + Marketing, Gina Gray, to talk about why music can't be the last beat of the creative process. Listen in on why Rob wants to see less audio trend chasing and more brand-building music moves to aid recall and differentiation. Stagwell Sport Beach x Cannes Lions International Festival of Creativity

Any "Field of Dreams" fans out there? If so, we have a feeling you'd get along with National CineMedia (NCM) CMO Amy Tunick. See what Amy had to say to Colle McVoy CCO Ciro Sarmiento about why more brands need to go to the movies. Watch now to escape spoilers! With Gen Zers powering the box office, there's nothing like the undivided attention that comes while eyes are glued to the 50-foot screen. As Amy will tell you, the opportunities for brands to give consumers an unforgettable experience through cinema can happen far before they take their seats in the theater. Cannes Lions International Festival of Creativity x Stagwell Sport Beach

Pinch us. This really happened. Yes, Jason Kelce studied marketing at college. No, he still doesn't wash his feet. There's a future for spicy yogurt. We've got your all-access pass to the session via Stagwell Sport Beach. So, settle in to hear the Kelce brothers dish on content creation and appetite for brand partnerships through their ever-evolving "New Heights" podcast. Cannes Lions International Festival of Creativity

We're back to clear your Cannes Lions International Festival of Creativity FOMO. Yes, we've got the rapid replay of all things Kelce Effect from Stagwell Sport Beach. Great gems within on how to balance creative freedom versus direction and more when it comes to working with celeb athletes like our dear pal, Jason Kelce. No shirts were torn over the course of the session. [ Jessica Henrichs + Tabata Gomez + Jeff Beer ]