Colle McVoy’s Post

Want to know more about NCM's attribution and business outcomes capabilities, listen to the interview with Amy Tunick at the 8-10 minute mark.

If you know me, you know that I love marketing and helping businesses win in every way possible. A big part of helping businesses win is content creation. Traditional content production is antiquated. It's not enough to just plan a 60, 30, or 15-second commercial. If this is what your current video production company is doing, it's time to go shopping. Your production planning and schedule should include cutting up the creative to hit every marketing channel you're on effectively....and I don't mean just taking your 30-second commercial and posting it on Facebook. The time and money your business invests in production should include various forms of social media content, 6-second bumper videos, YouTube shorts, vertical videos, horizontal videos, videos formatted for reels, TikTok, text overlays, and more. This should also include videos to a/b test performance and various calls to action. Expect more from video production companies. From big to small we do it all. Currently working on the national tourism campaign for Visit El Paso and new a spot for Great American Steakhouse. We couldn't be more excited. Our goal is to provide every business with quality and affordable content that stands out and performs. Below is a project we worked on for Glamour Magazine in March of 2022. #videoproductioncompany #advertising #youtubemarketing #contentmarketing

🍌 This campaign is bananas! 21st Century Studios 👉 have brought a whole new meaning to 'Guerilla marketing' and we're loving it! 🦍 In preparation for their newest movie 'Kingdom of the Planet of the Apes', paid actors who were dressed up in gorilla costumes, were spotted on popular beaches in San Francisco and California. The studio's president, Steve Asbell, said 🗣 "We out here opening up an entirely new front on the CGI vs Practical effects debate!" 🧠 This 'gorilla' marketing campaign is effective because of 2 key reasons: ➡ It shocks the audience on a monumental level and forces them to engage even when they don't want to. ➡ In doing so, they've created 'citizen journalism', making it easy for the studios to raise awareness of the new film without trying too hard. What do you think of this insane campaign? Share your thoughts below ⬇ #guerillamarketing #marketingcampaigns #film #filmproduction #marketingagency #brandcampaign #filmcampaigns #filmmarketing #california #sanfrancisco #lancashire

https://lnkd.in/d7FBadCy Do you have Clarity, Certainty, Creativity? We’ve spent 25 years unlocking our clients full potential through brand storytelling. From brand vision and activation to creation and impact, we provide solutions to help your brand succeed in an evolving world. See our latest activation film. #branddesign #storytelling #content

Direct-to-audience solutions have revolutionized many industries by enabling creators, businesses, and artists to interact with their audiences directly. Whether through social media, live streaming platforms, or personalized marketing strategies, these solutions empower individuals and organizations to build strong, meaningful connections with their audience while gaining valuable insights and feedback. They often foster creativity, encourage innovation, and democratize access to content and products. What specific innovative solutions have caught your attention these days?

🎥 Embrace the Power of Video Marketing! Here's four ways video can help benefit your business: 1️⃣ Engagement and Conversion: Video is the king of engagement. It's a dynamic, immersive medium that keeps viewers hooked. When done right, it can drive conversions like no other. 2️⃣ Storytelling: Video allows businesses to tell their brand story in a compelling and memorable way. It helps build emotional connections with the audience, fostering trust and loyalty. 3️⃣ SEO Benefits: Search engines love video content. Videos improve your website's search engine ranking, increasing visibility and traffic. 4️⃣ Social Media Dominance: Platforms like Facebook, Instagram, and TikTok thrive on video content. Being active on these platforms with well-crafted videos can significantly expand your reach. Learn more how Kraus Marketing can help take your video content to the next level https://lnkd.in/eDhtrsH9 #video #marketing #videomarketing #videocontent

At Olyn, we are changing the way media content is monetized and shared, breaking free from dependencies and platform constraints. Here's how we support creators, viewers, and content partners: 🎬 Creators can monetize and share their media content directly with consumers, taking control of the pricing, geo-distribution, and revenue through unique links. 🤝 Content Partners can lead the way in spreading valuable content to their audience by shaping trends, democratizing content distribution, and maximizing their impact with our innovative referral system. 📺 Viewers have the power to choose what they watch based on reliable recommendations. This is the movement towards a more equitable and dynamic media landscape, so, let your movie, course, film, documentary shine on its own ✨ .  #ContentCreators #Monetization #DigitalMedia #ContentPartners #ViewersChoice #InnovativePlatform #FutureOfMedia #FilmMakers

Imagine you're scrolling through social media, bombarded with posts. Suddenly, a video catches your eye. A puppy playing fetch? A mesmerizing recipe coming together? You're hooked! That's the magic of video marketing, folks! Did you know a whopping 80% of social media users now engage with video content? Videos are like storytelling superheroes. They capture attention, explain complex ideas in a flash, and leave a lasting impression. They're the perfect tool to showcase your brand personality, connect with your audience on a deeper level, and ultimately drive sales. 'Sony and Honda is just one recent example that aims to combine Sony’s entertainment and imaging expertise with Honda’s production facilities and manufacturing technology:' - From NP Digital https://lnkd.in/gPnW8gKq #videocontent #videomarketing #digitalamarketing

Do you know how #brands influence us in our decision-making? Well, discover the cleverest #marketing technique - the Decoy Effect! How a clever third option can influence our decisions. Like, comment, and share if you find this content interesting. Follow @markeeters_ for more such marketing strategies! 📞+91-8800887221 ✉️hello@markeeters.com 🌐www.markeeters.com . . . . . . . #marketingagency #strategies  #brandstorytelling  #brandstrategy  #technics  #influencermarketing  #innovation  #digitalmarketingagency  #agency  #topbrands  #clever  #idea  #advertisingstrategies  #theatre

Last year I had a vision for the marketing world... To bring life to businesses and their message. Of course the 'about us' video has its place. But what if you could do more? 💡 What if we could combine filmmaking and marketing? Employees getting involved with ideas & acting, showing off some personality and the whole team having fun. Big brands might call these 'commercials' - But for small and medium sized businesses - I call it the 'Business Action Film' Why I believe in this type of content: ✅ More enagement online ✅ Show off the personality in your business ✅ Get employees having a laugh together and sharing ideas ✅ Boost local brand recognition Who is ready to bring Hollywood to the office this year? 😅 #videoproduction #marketing2024 #actionfilm